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June 2013
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Join the Conversation and Build Customer Trust Companies such as Jive and Salesforce.com have been helping clients broaden their involvement in conversations with customers and partners by adding collaboration capabilities to their social community platforms.   |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
InternetNews
February 26, 2010 |
Firms Casting a Wide Net for Social Media New research suggests that as businesses explore social media tools to promote themselves and engage with customers, many are looking beyond the big communities like Facebook and Twitter. |
CRM
July 2012
David Myron |
CRM Moves to an Outside-In Approach Organizations must put customers first -- especially when making changes to their staffing structure, processes, or technology. Doing so will mark the beginning of your outside-in strategy. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
September 2011
David Myron |
Get Personal or Get Abandoned To spot customer changes before it's too late, customer interaction strategies must be continually monitored and updated |
CRM
June 2012
David Myron |
Take a Healthy Approach to Social Media Social media is emerging as a viable forum for sales, marketing, and customer service professionals to connect with customers. But be careful not to treat it as "just another service channel." |
CRM
June 7, 2010
Carlos Diaz |
5 Things You Need from Your Community Management Platform Making conversations the center of innovation and business strategy. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
Fast Company
Sarah Kessler |
Peers Says Its New Focus Is Helping Sharing Economy Workers Peers.org fits very squarely in the marketplace bucket -- it's about what workers can do or buy to make their work as non-employees better, not how the system could be changed to make that work better. |
