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CRM
August 1, 2009
Christopher Musico |
Re:Tooling -- Predictive Analytics: Keeping a Step Ahead To cope with the recession, more organizations are looking to predictive analytics for answers.   |
CRM
February 2004
Martin Schneider |
Get Smart! Enterprises are relying more and more on analytics to derive added value from their CRM systems. Here are the latest trends and hot analytics tools giving organizations better insight into their businesses. |
CFO
July 1, 2004
John Goff |
Head Games Businesses are deploying analytical software to get a better fix on customer behavior. |
CRM
September 2003
Guglielmo et al. |
The 2003 Market Leaders (Part 2) Which vendors are leading the industry? CRM magazine scrutinized CRM suite vendors and related categories to uncover the top-five leaders in each category: enterprise CRM, mid-market CRM, analytics, contact center outsourcers, and consulting firms. |
CRM
August 2010
William Band |
Navigating the Vendor Landscape A leading analyst firm assesses the CRM marketplace. |
Bank Technology News
September 2009
Rebecca Sausner |
Big Blue's Big Cross-Sell Play IBM's investment in predictive analytics is timely, with business intelligence, data and analytics, the top three areas of focus in the new competitive world. |
Insurance & Technology
December 13, 2006
Maria Woehr |
Ready for Your Close-Up The degree to which an insurer uses customer analytics - and the effectiveness of those efforts - provides the foundation for understanding the customer and enhancing the customer experience throughout the enterprise. |
CRM
June 30, 2010
Lauren McKay |
7 Named Leaders in Forrester Wave of CRM Suites for Midsize Organizations The Forrester Wave: CRM Suites for Midsized Organizations '10: In his annual evaluation, analyst Bill Band identifies the top-performing options for midmarket CRM. |
CRM
June 30, 2010
Lauren McKay |
7 Surf Atop the Forrester Wave of CRM Suites for Large Organizations For large organizations, there are myriad product choices in the CRM suite arena to choose from, 18 of which Bill Band sifts through in his annual "Forrester Wave: CRM Suites for Large Organizations" report. |
CRM
October 2005
Bailor et al. |
The 2005 CRM Market Leaders, Part 2 The CRM industry's impact -- especially in the small and medium business markets -- is growing more pervasive across industries and within organizations. Here's how these CRM leaders are driving the market and how they stack up against the competition. |
CRM
October 2006 |
The 2006 Market Leaders, Part 2 The need for data quality continues to influence every CRM niche. Some of this year's positional shifts will surprise you, and so will some companies that didn't move as much as they might have hoped. Aprimo... SAS Institute... Oracle... etc. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM
June 2004
Phil Bligh & Doug Turk |
Cashing In on Customer Loyalty In Chapter 4 of CRM Unplugged: Releasing CRM's Strategic Value, the authors reveal how customer insight helps Harrah's profit from its CRM investment. |
CRM
December 2007
Marshall Lager |
It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way? |
CRM
December 2005
Marshall Lager |
The Year in (P)review Looking back, and to the future: CRM trends and events to watch: Would you like fries with your subsidiary?... And Oracle acquired everybody else... We're not going to say "On-demand is in demand" again, but... Information, please... |
CIO
February 1, 2001
Meridith Levinson |
Jackpot! - Harrah's Entertainment A casino's big payoff came from using IT to manage customer information. Harrah's broke the mold of a conservative industry when it decided to invest in technology instead of more fantasy and glitz. Its bet has paid off big time... |
Bank Systems & Technology
April 28, 2008
Maria Bruno-Britz |
Analytics Are Becoming Increasingly Important Tools in Banks' Customer Retention Strategies Predictive analytics tools are helping banks understand customers' behaviors and meet their unique needs with tailored products and services, improving customer retention as a result. |
CRM
October 26, 2010
Brent Hayward |
It's About Answers Knowledge-based technologies are now essential to the customer experience. |
CRM
February 2010
Christopher Musico |
On the Scene: SPSS Directions '09 After the acquisition by IBM, SPSS executives and customers alike predict a bright future for predictive analytics. |
CRM
September 2007 |
The 2007 Market Awards: Influential Leaders These influential leaders are the executives and CRM industry pundits with the strategy, product line, or visionary thinking needed to drive the market. |
Insurance & Technology
August 13, 2009
Anthony O'Donnell |
IBM's SPSS Acquisition May Speed Insurers' Adoption of Predictive Analytics The addition of SPSS to IBM's capabilities rounds off the vendor's offering at a time when insurers are poised to invest more heavily in predictive analytics, according to industry analysts. |
CRM
May 2, 2005
Phillip Britt |
Making Use of Analytics Analysis is an increasingly important part of CRM, yet it's misunderstood by many executives. Here are tips on how to use business intelligence. |
CRM
July 2014
Barton Goldenberg |
Forging the Next CRM Frontier Integrated technologies hold great promise for the future of CRM. |
BusinessWeek
August 5, 2010
Karl Taro Greenfeld |
How to Survive in Vegas Gary Loveman left a Harvard Business School professorship to join Harrah's Entertainment. By putting his theories about customer service into practice, he built the world's biggest gaming company. Then came the crash. |
CRM
June 2005
Bailor et al. |
100 Proven CRM Ideas, Part 1 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Here are tips 1 through 50. |
CRM
August 11, 2011
Brittany Farb |
Chico's Selects SAS Social Media Analytics To Understand its Customers Collaboration will aid in acting on social media data. |
CRM
November 1, 2005 |
destinationCRM Dashboard Oracle Will Buy Siebel... Microsoft Acquires a VoIP Startup... Siebel Continues to Lead Enterprise Deployment... CRM Software: A Customer Loyalty Problem... etc. |
CRM
May 1, 2006 |
destinationCRM Dashboard It's Siebel in the Service and Support Leader Corner... CRM Will Sustain Its Uptake... SAS Buys a Build Out in the MRM Market... Decisions, Not Data, Drive CRM Improvements... Siebel and SAP Dominate Western European CRM... etc. |
InternetNews
December 31, 2008
Richard Adhikari |
Social Networks Among Trends in CRM for 2009 Customer relationship management projects in 2009 will be all about business value, and that includes adding social networks to the mix. |
CRM
June 4, 2015
Greg Petro |
Does Your CRM System Need a Crystal Ball? Here's why predictive analytics may be the missing link in your CRM data. |
CRM
August 2, 2010 |
CRM Magazine Announces Winners of 2010 CRM Market Awards With its ninth annual CRM Market Awards, CRM magazine honors the vendors, consultants, and end-user companies that focus on customer relationships and the customer experience through the sophisticated integration of people, processes, and technologies. |
CRM
May 3, 2004 |
Hot Seat: Will Analytics Remain a Stand-alone Product or Become Yet Another CRM Module? Will analytics software continue to be a separate market segment or will its functionality be absorbed into traditional CRM suites in the future? Industry experts weigh in. |
CRM
September 2, 2011
Duke Chung |
Five Ways to Amplify Your CRM System By opening up a two-way communications channel for customers and your CRM system, it provides an enormous overview of what customers want, accessed, and engaged in during their customer service experience. |
CRM
December 2003
Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
CRM
March 28, 2014
Glenn Johnson |
5 Tips for Making CRM an Enterprise Portal Focus on revenue to drive project objectives. |
Bank Systems & Technology
April 12, 2010
Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM
April 5, 2013
Radhika Subramanian |
Navigating the Data Universe Let big data analytics serve as a guide star to business success. |
CRM
February 2011
Barton Goldenberg |
Marketing + Sales + CRM = Big Impact A well-done system implementation would link marketing and sales modules and make them accessible from the same platform. |
InternetNews
July 28, 2009 |
IBM Ponies Up $1.2B for Metrics Firm SPSS IBM makes a big bet on Chicago-based firm specializing in predictive analytics. |
CRM
April 2014
Esteban Kolsky |
The Future of CRM Is Outcome-Driven Between company-centric and customer-centric, there needs to be a middle ground. |
CRM
August 2013 |
The 2013 CRM Market Leaders CRM vendors are making some pretty bold moves to incorporate newer technologies into their existing solutions. |
CRM
March 13, 2015
Daniel Sarfati |
Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
CRM
September 2003
Ginger Conlon |
The 2003 Influential Leaders One of the great things about the CRM industry is the group of outspoken leaders who continually push for its success. Here, we spotlight customer-company and vendor executives who have made a significant impact in their company or on the industry in the past year. |
CRM
July 2010
Lauren McKay |
CRM Is No Longer a Four-Letter Word Things started to change, however, with the emergence of software-as-a-service and on-demand offerings; mobile computing; and the application of data and business intelligence and analytics. |
BusinessWeek
October 16, 2006
Palmeri & Sasseen |
Private Equity: A Bid Too Far? Why Wall Street has doubts about the offer from Apollo and Texas Pacific for Harrah's. |
CRM
March 25, 2011
Jim Davies |
Applying the Eight Building Blocks of CRM to Social Media How to improve the effectiveness and long-term success of social CRM initiatives |
CRM
September 2012
Hamelin et al. |
How Analytics Makes Us Smarter Turn information into insight. Data is like an uncut diamond. It needs a lot of work to obtain value in the marketplace. |
CRM
April 2012
Esteban Kolsky |
The Big Three The big problems in CRM are not solved by deploying software and changing a few processes. They require a lot more than that to be solved. |
