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CRM June 1, 2009 Jeremiah Owyang |
The 5 Phases of Social Experience The social Web is about to evolve - again. Are you ready to evolve, too? |
CRM July 1, 2010 Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
IEEE Spectrum June 2011 Robin Dunbar |
How Many "Friends" Can You Really Have? Can social networks expand the evolutionary limit on how many people anyone can truly be close to? |
CRM December 2013 Ray Wang |
Why the Battle for Identity Will Affect Customer Experience Merging identities across environments is no easy task. Facebook, Google, and Twitter dominate most social log-ins. Users expect their identity to be transportable from personal to work environments. These implications carry over to customer experience. |
Search Engine Watch February 3, 2011 Jason Cormier |
Advancing Strategy for Social Marketing How to realize higher fan growth and engagement on Facebook with game mechanics. Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community. |
CRM June 2015 Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
Search Engine Watch September 20, 2010 Jason Cormier |
The New Business Intelligence of Social Media Social media research, monitoring, and analytics: the tools, the top five measurable attributes, and how to use this data to improve your ROI. |
Financial Planning November 1, 2010 Carl Richards |
What I Am Real financial planning is about conversations. Smarter conversations. Meaningful conversations. It is about guiding people through the process of aligning their use of capital with their values. |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
Fast Company December 2003 Bill Breen |
You Talking To Me? Talk is cheap? Think again. Here's how to make conversations count. |
CRM January 13, 2012 Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM May 16, 2014 Woody Driggs |
Six Takeaways for Marketing Executives Building a differentiated customer experience is a baseline requirement of success. |
CRM September 2011 Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CRM June 7, 2010 Carlos Diaz |
5 Things You Need from Your Community Management Platform Making conversations the center of innovation and business strategy. |
CRM March 16, 2012 Eric Harber |
Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level. |
CRM October 19, 2012 Joshua March |
The Changing Nature of Customer Relationships How social media is forcing large companies to rethink CRM. |
InternetNews November 6, 2007 Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
CRM April 25, 2014 Rob Begg |
4 Social Selling Strategies for the Peak Sales Season and Beyond Provide quality content and nurture old and new prospects. |
InternetNews April 21, 2010 |
Facebook Moves to Socialize the Web Facebook CEO Mark Zuckerberg takes the stage at his company's f8 developers conference to detail how the social network giant is expanding its reach. |
Search Engine Watch April 2, 2010 Brian Solis |
Optimize Your Brand for Sharing and Social Search in 11 Steps Providing the necessary means for individuals to find and actively share your content across the social Web is paramount to the survival of businesses in the era of curated search, social influence, and channeled attention. |
Financial Planning October 1, 2011 John J. Bowen, Jr. |
Listen Deep At the heart of successful client relationships is your ability to understand clients on a meaningful level. |
InternetNews September 10, 2009 |
Facebook Rolling Out Twitter-Like Update Tags Coming Facebook feature will enable users to tag friends when they post status updates. |
Search Engine Watch September 2, 2010 Gadi Shamia |
How Small Businesses Can Improve Their Relations With Customers Through Social Media Need help deciding where to invest your limited time in social media? Use these tips on how and where to create online conversations about your SMB. |
Information Today March 3, 2011 |
New Report on How the Public Perceives Community Information Systems The report is built around surveys in three communities -- Philadelphia, San Jose, and Macon, Ga. -- and it found some notable and surprising things about the importance of government transparency, broadband adoption, and the rise of social media as tools for community conversation. |
CRM July 11, 2012 Judith Aquino |
Votigo Rolls out Saas-Based Social Marketing and CRM Suite Platform includes promotions and conversation managers, analytics, and more |
Pharmaceutical Executive March 1, 2012 Ringler & Comer |
The (Life) Science of Digital Connections Making real connections that resonate with audiences in a digital world is a fine art, especially in the heavily regulated world of Big Pharma |
Search Engine Watch October 18, 2010 Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
CIO May 15, 2002 Etienne Wenger |
It Takes a Community Informal groups known as communities of practice are the latest technique for getting employees to share what they know. Here are seven ways to encourage such communities in your company... |
Financial Planning September 1, 2012 John J. Bowen, Jr. |
Planners: Reset Your Social Media Strategy to Attract Affluent Clients Improve your efforts to attract affluent clients through LinkedIn and Facebook (and not Twitter). |
CRM July 14, 2015 Doug Winter |
Pulling Back the Curtain on "Content in Context" B2B sales and marketing organizations are beginning to understand the competitive advantage they achieve by serving sales reps contextually relevant collateral for each sales conversation. |
CRM September 13, 2011 |
Facebook Fans More Likely to Recommend a Brand, Buy Products Report on consumer behavior highlights the need for small businesses to be active on Facebook. |
CRM February 28, 2014 Rob Begg |
Integrating Social Media with Sales Strategy Three tips for building strong relationships. |
CRM November 11, 2014 Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
Search Engine Watch November 16, 2009 Ron Jones |
Facebook Marketing 101 Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real-time searches. |
Search Engine Watch April 12, 2011 Alex Cohen |
How Social Media Affects Paid Search As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising. |
InternetNews February 3, 2011 |
Hearsay Unveils New Facebook Management System The new Hearsay Social management service is designed to help companies manage their presence on Facebook with compliance features and analytics. |
Search Engine Watch February 28, 2008 Mike Jones |
The Role of the Brand in Social Media Marketing The more your brand can assist people in connecting with others online to create or share something new, the more favorably you will be received in these new and influential social circles. |
CRM April 2012 Judith Aquino |
Banks Are Rethinking Their Outreach Strategies The need for better communication is leading bank marketers to up their game. |
CRM September 7, 2010 Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
CRM October 2010 Juan Martinez |
Required Reading: Slowing Down Your Social CRM Relationship-building takes more than a tweet. |
CRM December 14, 2011 Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns |
Search Engine Watch October 23, 2008 Ron Jones |
Facebook: Get Educated on the Hottest Social Media Platform Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus. |
AFP eWire May 29, 2012 Derrick Feldmann |
You Get More With Facebook Than You Give -- Is Your Organization Stepping Up to the Challenge? Here are three suggested applications for non-profit organizations that use Facebook. |
Search Engine Watch February 20, 2011 Dean Stephens |
Social Networks and Health: Bad Medicine? Social networks can be invaluable for helping consumers with health care decisions, as well as brand awareness for health practitioners, organizations, and treatments -- as long as it's done right. |
CRM September 2011 Geoffrey Hamelin |
Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media. |
CRM January 2011 Augie Ray |
Consumers Depend on Us Being friended or followed is desirable; fostering trust is more important |
CRM November 2014 Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch February 10, 2011 Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
InternetNews November 7, 2008 Susan Kuchinskas |
Facebook: We're Not Focused on Making Money Facebook, the fast-growing consumer social networking site, doesn't need money, its CEO said at the Web 2.0 Summit. |