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IBM in the Blogosphere Corporate blogs are a new source of useful information. Here's how IBM is using blogs to communicate not only with employees but also with the outside world -- such as its investors. |
BusinessWeek
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Big Blue Brainstorm IBM is hoping the opinions of some 100,000 minds will lead to catalytic innovations so powerful they will transform industries, alter human behavior, and lead to new businesses. The project is called Innovation Jam. |
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Welcome to My Blog Blogging isn't the same as writing a memo or a message in the corporate newsletter. And while it may not be as revolutionary as some make it out to be, there's still value there. Here's how to get started and how to do it right. |
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Fast Company
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It's A Blog World After All Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally). |
