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Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.   |
CFO
June 16, 2003
Scott Leibs |
A Mighty Wind The hot air that has helped propel technology may have subsided, but IT is heading toward some new and as yet hazily perceived incarnation. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
CIO
July 15, 2002
Mohanbir Sawhney |
Damn the ROI, Full Speed Ahead "Show me the money" may not be the right demand for e-business projects. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
Search Engine Watch
July 1, 2009
Jason Tabeling |
Balancing Efficiency and Volume in Paid Search On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. |
AskMen.com
Mr. Mafioso |
Don't Forget Mother's Day Good evening gentlemen. As you all know, Mother's Day is just around the corner. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
AskMen.com
Simon Sinek |
How To: Network The relationships we form when we focus on networking with a select group of people are always more valuable than those we build when working a room. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CFO
November 17, 2003
John McPartlin |
IT Budgets and ROI Purse strings are lossening ever so slightly, but that won't slow the quest for better metrics. |
Search Engine Watch
November 23, 2009
Ron Jones |
Measuring Success 101, Part 1 Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success. |
Commercial Investment Real Estate
May/Jun 2006
William Perego |
Monitor Your Marketing Whether the rollercoaster ride known as the commercial real estate market is slowly rolling up the curve or barreling down a dizzying descent, one thing is certain: Marketing savvy is essential for success. Wise commercial real estate professionals keep track of what delivers the best returns. |
Bank Systems & Technology
March 7, 2005 |
One Question For: Jeff Van Houten, SVP, Parish National Bank In which areas has Parish National Bank been able to increase the return on its technology investments, and why? |
Bank Technology News
September 2005
Michael Grebb |
A Crystal Ball For IT Success Executives talk about ROI frequently when pondering new initiatives. But what exactly does it entail? Banks are finding that going beyond a money in/money out measurement isn't as easy as it looks. |
Search Engine Watch
September 28, 2005
Chris Sherman |
How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients. |
Entrepreneur
October 2004
Chris Penttila |
No Train, No Gain? You've invested a lot in training your employees, so here are some ways to see if you're getting what you paid for. |
U.S. Banker
February 2007
Ed See |
Driving Growth Through Marketing Growth remains a top concern in banking, with many looking to marketing to be a key driver. While marketing can be a successful tool, it also can be a very expensive failure. |
Search Engine Watch
August 31, 2009
Liana Evans |
Can Social Media Be Measured? There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. |
CRM
November 30, 2010
Juan Martinez |
Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
CRM
January 20, 2012
Justin Gray |
How Chasing Your Metrics Has You Chasing Your Tail Don't make these mistakes. |
CRM
June 4, 2015
Oren Smilansky |
Totango Releases ROI Metrics to Help Companies Monitor Product Performance Improved satisfaction measurements aim to give organization tailored customer insights. |
Salon.com
January 7, 2002
Bill Wyman |
"Seinfeld" Jerry Seinfeld and Larry David's TV show wasn't just a sitcom -- it was one of the most complex and troubling art works of our time... |
CRM
October 18, 2004
Joshua Weinberger |
Metrics Should Define Results Setting benchmarks to determine the success of a CRM initiative is a must. The metrics that matter most are those taken when agents are serving customers. |
Entrepreneur
October 2005
Barry Farber |
Winds of Change Are you having trouble showing customers the benefits of your offer? Try these 10 tips to make them realize what they're missing. |
