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Search Engine Watch April 28, 2011 Jeremy Bencken	50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.
Search Engine Watch February 1, 2011 Garrett French	The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch October 26, 2010 Jennifer Van Iderstyne	Incorporating Geo-Targeting into Your Link Building Searchers are getting better all the time at incorporating specific locations into their queries. Ignoring that fact is just fatal. Here are a few simple things you can do to amp up the geo-targeting as you build links.
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne	Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch September 14, 2010 Garry Przyklenk	The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.
Search Engine Watch February 9, 2009 Ron Jones	Link Building 101, Part 2 Last week, we looked at on-site linking best practices. Today, we'll look at off-page factors, with five methods you can start using right now to build links.
Search Engine Watch November 24, 2009 Mark Jackson	Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.
Search Engine Watch April 25, 2011 Ray "Catfish" Comstock	3 Use Cases for SEO Tools If you want to improve your SEO campaign, especially if you have a large website, it may be worth your time to investigate what modern SEO tools can do to make you more efficient and help you attain better results.
Search Engine Watch November 30, 2010 Kristi Hines	4 Ways to Build Links Without Anchor Text Is there such a thing as too much anchor text? Absolutely. Here are some of the benefits of creating a more natural looking link profile.
Search Engine Watch November 4, 2008 Mark Jackson	SEO Site Review: Custom Creations, Unlimited The author performs his quarterly SEO site review, and this time the subject promises to implement his recommendations. Like many Web sites, it isn't in bad shape from a SEO perspective, but it is a great example of the importance of the little things.
Search Engine Watch November 10, 2009 Mark Jackson	SEO Site Review: Beadsbug.com Mark offers tips for improving Web sites using basic search engine optimization tactics, including title tags, resolving duplicate content, link building, and much more.
Search Engine Watch April 20, 2009 Ron Jones	SEO Tools 101, Part 1 Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here's an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts.
Search Engine Watch January 27, 2009 Mark Jackson	SEO Web Site Review: Water Filter Corner This Web site recently launched and has several elements that need to be corrected to lay a sound foundation for future SEO success.
Search Engine Watch April 21, 2009 Mark Jackson	Link Building? How About Link Optimization? Without a doubt, one of the toughest things to do is to build link popularity for your Web site.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Search Engine Watch January 6, 2011 Guillaume Bouchard	Using Social Media to Boost Search Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs.
Search Engine Watch December 9, 2008 Mark Jackson	Is it Too Late for Holiday Search Traffic? Holiday phrases like "Christmas" show up in Google's universal search results, so there still may be an opportunity to show up. For other competitive keyword phrases, you'd be better off targeting New Year's, or even Valentine's Day.
Search Engine Watch March 17, 2009 Mark Jackson	Setting Expectations for Search Engine Optimization How many SEOs have suffered because of unrealistic expectations from clients? That situation can be avoided if you spend the time before an agreement is signed to have a frank and sincere discussion with your client about what they can expect from your efforts.
Search Engine Watch October 4, 2010 Ray "Catfish" Comstock	The Challenges of Measuring SEO Success, Part 3 A deep dive into how businesses should use Webmaster tools search rankings, brand vs. non-brand traffic, and long tail keyword performance to gain actionable strategic insights that drive SEO beyond just understanding performance.
Search Engine Watch December 23, 2008 Carrie Hill	The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.
Search Engine Watch November 2, 2010 Kristi Hines	Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch March 9, 2010 Eric Enge	Don't Over Optimize Your Site SEO is a best practices game. Understanding how not to over optimize is an important part of the mix.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch July 24, 2008 Justilien Gaspard	Link Building with Customers The most underutilized source of links for companies: customers. Here's how to encourage your customers to link to your site.
Search Engine Watch January 31, 2011 Ray "Catfish" Comstock	10 Things Enterprise SEO Management Tools Must Do Looking for an SEO tool to drive results for your biggest clients? This superior enterprise-level SEO management tool has 10 features you need.
Search Engine Watch July 16, 2010 Nichola Stott	Are We Over-Engineering the Link Graph? Brand versus keyword-rich anchor text: a case study on ranking factors.
Search Engine Watch August 16, 2010 Josh McCoy	Your Blog...Your Best Friend, Or Your Worst Enemy Is your blog off topic? Having an on-site blog can help your online efforts or greatly detract from you from your SEO and site conversion goals.
Search Engine Watch August 13, 2010 Nichola Stott	Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Search Engine Watch February 3, 2009 Mark Jackson	Using Search to Help you with Search Engine Optimization Link research can take time, but there are several ways you can use a search engine to find quality links. Today we'll look at queries you can make using your favorite search engine that can help you find places to acquire links to your Web site.
Search Engine Watch October 13, 2009 Mark Jackson	Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts.
Search Engine Watch July 19, 2010 Josh McCoy	SEO, the SERPs, and Your First Impression First impressions aren't just for first dates anymore. Taking advantage of free tools, smart thinking, and your visitor's best interests can be key to converting visitors into customers.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch June 9, 2009 Mark Jackson	Are PPC Ads Now Counting in Google Organic Backlinks? In the past, I've said there's no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong. Paid search really can affect organic search.
Search Engine Watch September 29, 2009 Carrie Hill	Small Business Guide to Tools that Help Your SEM There are plenty of tools that a small business can and should use to make their limited time most productive in online marketing. Some are free, some are paid, but all of them are worth the investment of time and money to learn to use.
Search Engine Watch November 3, 2009 Eric Enge	Getting Started with a New SEO Project Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch January 11, 2011 Kristi Hines	Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank.
Search Engine Watch December 8, 2009 Mark Jackson	Reputation Management: Own the Top 10 Results for your Brand Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception.
AFP eWire October 20, 2008 Lynch & Habig	Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization?