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Fast Company
Ekaterina Walter |
Why Marketers Love Instagram And Pinterest Marketers value social media marketing -- especially visual marketing -- more highly than ever before.   |
CRM
April 16, 2015 |
Bronto Releases Socialite to Help Marketers Measure the Impact of Social Campaigns New software offering supports marketers on Facebook, Instagram, and Twitter. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
Search Engine Watch
April 27, 2009
Liana Evans |
Do You Know Where Your Audience Is? Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. |
CRM
June 1, 2015
Maria Minsker |
Monetate Introduces Three-Part Predictive Decisioning Platform The solution enables marketers to scale personalization efforts. |
Fast Company
Pavithra Mohan |
Twitter Claims Its Audience Is Comparable To Facebook's--And It Might Have A Point Twitter CFO Anthony Noto said that Twitter's reach is actually far greater than user numbers suggest -- potentially even bigger than that of Facebook. Here's why. |
Fast Company
Neal Ungerleider |
Report: 63% Of Users Consider Twitter And Facebook A Source Of News Self-proclaimed social media gurus, listen up: A new study says that more Twitter and Facebook users are turning to the platforms primarily for news. |
CRM
December 14, 2011
Judith Aquino |
ClickSquared Joins Forces with Offerpop Alliance gives marketers integrated social campaigns |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
Search Engine Watch
May 1, 2009
Gregg Stewart |
Should Local Marketers Get Twitterpated? The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. |
InternetNews
January 24, 2011 |
Twitter Ad Sales to Spike: eMarketer Research firm offers an optimistic forecast for Twitter to rev up its advertising business in the near term, projecting sales will triple this year. |
Search Engine Watch
February 10, 2011
Guillaume Bouchard |
Intentional Targeting: Search vs. Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
Entrepreneur
January 2010
Regina Schrambling |
Tweet vs. Tweet Two authors face off on the merits of microblogging. |
InternetNews
July 23, 2009 |
Marketing Startups Get Serious About Twitter A number of companies in the fast-growing Twitterverse are focused on helping users and companies leverage the popular microblogging service for financial or marketing success. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
CRM
August 31, 2012
Adam Blitzer |
Nine Essential Skills for B2B Marketers In an industry that's constantly moving ahead, don't get left behind. |
Fast Company
Jeff Revoy |
Breaking Up With Facebook? You Better Think Twice Before you sever your social marketing ties with Facebook, take a second and review the situation. |
CRM
March 31, 2011
Brittany Farb |
Neolane Launches Social Marketing App A new tool enables marketers to build one-to-one relationships with customers. |
CRM
November 1, 2007
Jessica Tsai |
Have You Caught It? Disappointing numbers have convinced many marketers to decrease their viral marketing by 55 percent next year, but viral isn't to blame. |
The Motley Fool
April 21, 2009
Tim Beyers |
Did Oprah Break Twitter? Twitter had a big week. In addition to Oprah's arrival on the service, last week saw Ashton Kutcher win a much-publicized race with CNN to 1 million Twitter followers, and a snarky bundle of code called Mikeyy attacked the increasingly popular service. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
CRM
May 12, 2015 |
Teradata Adds Social Advertising Capability on Facebook Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
CRM
February 9, 2015
Maria Minsker |
Oracle Launches Life Sciences Solution for Oracle Marketing Cloud The solution delivers marketing tools while adhering to HIPAA regulations. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
InternetNews
June 16, 2010 |
Amazon Syncs Kindle to Facebook, Twitter Amazon adds software update to popular Kindle e-reader that will enable users to share content from digital books to friends on Facebook, Twitter. |
InternetNews
June 16, 2009
Alex Goldman |
Could Twitter Top Google? Twitter can deliver more traffic and better traffic than any search engine, at least according to backer and venture capitalist Fred Wilson. |
CRM
October 30, 2015 |
Tongal Selected as Facebook Marketing Partner for Content Marketing Video marketing content creator expands with Facebook's distribution assets. |
InternetNews
November 10, 2009 |
Twitter, LinkedIn Join Forces Social sites sync up to create two-way flow of communication. |
CRM
April 2011
Brittany Farb |
Companies Need to Make Better Friends Study identifies the main triggers for consumer disengagement in online marketing campaigns. |
CRM
November 28, 2012
Judith Aquino |
Twitter Is an "Interest Network," Says Twitter Exec In terms of serving as a marketing tool, Twitter -- which has approximately 140 million active monthly users -- has become increasingly aggressive about positioning itself as a tool that allows brands to reach consumers in real time. |
CRM
September 14, 2011 |
SilverPop Launches New Email Marketing Offering Publish-to-Social lets users post details of email marketing projects to social media sites. |
Fast Company
David Lumb |
Meerkat Ditches Twitter And Cozies Up To Facebook Starting today, Meerkat users can post their live streams straight to Facebook. |
Information Today
May 21, 2015 |
Google Adds Tweets to Mobile Searches Mobile device users will now see tweets in their Google search results. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
CRM
October 7, 2011
Tim Suther |
Personalize Content by Knowing Your Audience Here are a few tips that marketers should use when they seek to deliver the best possible personalized content when reaching out to their target audience. |
Search Engine Watch
August 10, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
Registered Rep.
April 17, 2014
Britton & Leonhardt |
Top 10 Most Influential IBDs on Social Media As consumers increasingly turn to social media to shape their perception of a company or brand, advisors should be aware of their firm's social media footprint. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
CRM
January 2014
Sarah Sluis |
Social Media Leads Content Marketing Quickly digested forms of content distribution win out over in-depth methods. |
Fast Company
February 2015
McCorvey & LaPorte |
Twitter's Facebook Envy In an effort to win more advertising dollars, Twitter is trying to build a network of mobile developers who are loyal to it rather than Facebook. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
Search Engine Watch
November 19, 2010
Frank Watson |
Can Twitter Help Sell Cars and Other Big Ticket Items? There's a fine line between making sales and annoying potential customers. Some dos and don'ts for promoting sales on Twitter. |
InternetNews
October 16, 2009 |
Twitter vs. Facebook Analysis: What Users Want Ad network breaks out interest in news versus interest in 'what's cool.' |
Search Engine Watch
November 15, 2010
Nathan Linnell |
Building a Social Media Predictive Model After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success. |
The Motley Fool
February 17, 2009
Tim Beyers |
Why Twitter Could Be a Billion-Dollar Business No service is better equipped to capture useful data. |
