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| Knowledge@Wharton |
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Four Ways to Pick a Winning Product There are four benchmarks for predicting the success of your product or service, according to this view from Strategy and Innovation. Here's how a few well-known products tested out. |
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Welcome To Procter & Gadget The consumer giant is leading the way in building brands with mechanical gizmos |
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What Not to Do A seasoned entrepreneur reveals the 17 most common mistakes start-ups make and how to avoid them -- plus, the 5 things you must do to ensure success. |
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VCs Survey Post-Bubble Opportunities Venture investing has picked up from the post-dot-bomb era of a few years ago -- but does the comeback signal good times ahead or a mini bubble of misguided exuberance? Harvard professor Bill Sahlman discusses the issue. |
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Updating a Classic: Writing a Great Business Plan William A. Sahlman's article on how to write a great business plan is a Harvard Business Review classic, and has just been reissued in book form. Now a decade old, we asked Sahlman what he would change if he wrote the article today. |
HBS Working Knowledge
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Barry Nalebuff & Ian Ayres |
Einstein You're Not -- and Don't Have to Be The authors of Why Not look to everyday ingenuity -- not genius -- to solve problems. Hey, who wouldn't want round-the-clock hotel check-in? |
