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Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings.   |
Fast Company
Neal Ungerleider |
FTC Subpoena Revelations, Thousands Of Complaints Send Yelp's Stock Price Tumbling A steady stream of business owners have gone on record, including in the Los Angeles Times, claiming that Yelp threatened to display negative reviews more prominently if they didn't pay for advertising. |
Entrepreneur
March 2008
Heather Clancy |
Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals. |
BusinessWeek
March 3, 2010
Burrows & Galante |
Yelp: Advertise or Else? The site faces a lawsuit -- and a barrage of criticism -- for mingling ads and reviews. |
Inc.
February 1, 2010
Max Chafkin |
You've Been Yelped Yelp, the rambunctious and burgeoning customer-review website, can make or break a small business. It can also drive a business owner slightly insane. |
The Motley Fool
December 18, 2009
Rick Aristotle Munarriz |
Google's Cry for Yelp TechCrunch reports that Google is in negotiations to snap up Web 2.0 darling Yelp.com, in a deal worth $500 million or more. |
Search Engine Watch
July 9, 2010
Michael Boland |
Who's Winning the Geo-social Game? In addition to consumer appeal and massive scale, the winner in the local geo-social mobile game will have direct touch points with SMBs or be able to build or partner to get them. |
Fast Company
Pavithra Mohan |
Yelp Elects Its First Chairwoman Diane Irvine, who has been on Yelp's board since 2011, is filling the spot left by the departure of PayPal cofounder Max Levchin, who resigned in July following an underwhelming second-quarter earnings report. |
The Motley Fool
November 9, 2011
Rick Aristotle Munarriz |
An IPO You Can Sink Your Teeth Into Yelp is gearing up to go public next year. |
BusinessWeek
February 4, 2010
Peter Burrows |
Hot Tech Companies Like Yelp Are Bypassing IPOs In a desire to keep control, they're opting for private rather than public investment -- even, as in Yelp's case, in the case of rich bids from Google and Microsoft. |
Fast Company
December 2008
Anya Kamenetz |
The Perils and Promise of the Reputation Economy It's not easy doing business in the reputation economy. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
Fast Company
Pavithra Mohan |
Google May Be Hurting Users By Manipulating Search Results, Says Study A study authored by Tim Wu, a Columbia Law School professor, notes that Google "has increasingly developed and promoted its own content as an alternative to results from other websites." |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
The Motley Fool
December 22, 2009
Tim Beyers |
This Is When I'll Buy OpenTable A site for booking social events isn't very social. Go figure. OpenTable has zero Web 2.0 partnerships. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
September 14, 2009
Liana Evans |
The Link Between Search and Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. |
HBS Working Knowledge
January 28, 2013
Kim Girard |
Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Search Engine Watch
February 25, 2011
Jon Schepke |
Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
Fast Company
Chris Gayomali |
How One Brutal Online Review Wrecked A Couple's Credit WNYC's New Tech City aired a fascinating show this week that takes a close look at some of the ways navigating the Wild West of online reviews can land both the reviewer and reviewee in hot water. |
HBS Working Knowledge
October 24, 2011
Michael Blanding |
The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
Search Engine Watch
August 9, 2010
Greg Habermann |
Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
The Motley Fool
December 28, 2009
Claire Stephanic |
Will Google and Yelp Finally Strike a Deal? A potential deal leaves open speculation about the companies' compatibility. |
Inc.
June 2009
Kasey Wehrum |
How Businesses Can Respond to Criticism on Yelp Yelp, the online review service, recently announced that business owners will be able to publicly answer negative posts. Three business owners give their views on when it makes sense to respond to critics posting negative reviews. |
InternetNews
December 18, 2009 |
Google May Be In Talks to Buy Yelp Rumored $500 million deal would be big vote of confidence for local ad market. |
Search Engine Watch
November 5, 2010
Frank Watson |
Top 10 Local Search Insights for the Moment The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look at 10 recent developments in local you need to be aware of. |
BusinessWeek
February 4, 2010 |
Who Needs an IPO? With private investments like these, who needs an IPO? |
The Motley Fool
November 18, 2011
Tim Beyers |
Does This Mean a New Internet Bubble Is Upon Us? Angie's List, a 16-year-old dot-com survivor that still isn't profitable, soars on its first day of trading. |
Inc.
February 1, 2010 |
Take a Deep Breath How to handle online criticism - on Yelp and elsewhere. |
BusinessWeek
June 2, 2011
David Sax |
Yelp's Online Reviewing Mafia The $500 million website Yelp grows on the strength -- and grumpy volume -- of its Elite food critics. |
CRM
January 27, 2014
Maria Minsker |
GoDaddy Launches Get Found to Help SMBs Boost Sales GoDaddy's Get Found solution will keep SMBs' contact information up to date. |
Fast Company
September 2014
Baratunde Thurston |
We Cheer! We lead! We Know There is a Need! Hundreds of people transformed Big Earl's Yelp page into a platform for satirical political expression, celebrating how gay-friendly the place is. |
Fast Company
November 2009 |
Five AR Apps to Watch For Here are five augmented-reality apps for smartphones that reflect where this hot technology is going. |
CIO
November 25, 2013
Michael Friedenberg |
A CEO's Guide to Setting Goals for 2014 One CEO gains inspiration from quotes by business luminaries such as John Chambers, Jeff Bezos, Jack Dorsey and Howard Schultz |
Search Engine Watch
June 13, 2008
Michael Boland |
The 3G iPhone: Good Things Come in Threes Social media has been positioned by many as a killer app for mobile, along with local search. The combination of all three -- mobile, local, and social -- makes sense, as they go hand in hand in lots of situations. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Entrepreneur
July 2010
Emma Johnson |
From Nay to Yay What to do about bad reviews on customer feedback sites. |
Search Engine Watch
March 23, 2011
John Lynch |
Control Your Brand's Reputation Using SEO Branded search is your moneymaker, but is probably also the most neglected aspect of SEO. Here are some ways to keep your branded traffic coming into your site with a positive outlook. |
Fast Company
Dec 2013/Jan 2014
Elena Bergeron |
Is it Time To Go Analog? Can online websites try to creatively promote their content in print? |
Entrepreneur
May 2008
Gwen Moran |
Close to Home Make the most of local search - and watch your sales soar. |
Search Engine Watch
July 21, 2009
Carrie Hill |
Get Your Small Business Involved in Social Media Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you're ready for both instances when your small business participates in social networks. |
Entrepreneur
July 2010
Tracy Stapp |
Top of the Heap Here's how to be sure your franchise's website pops into the No. 1 spot in an online search. |
CRM
December 2012
Judith Aquino |
The High Cost of Paying for Reviews The pressure to keep up appearances is encouraging companies to pay for praise. |
CRM
January 2015
Brent Leary |
Don't Drop the Ball on Your Digital Engagement Strategy Customers' app journeys hold the key to new opportunities. |
