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InternetNews
February 8, 2010 |
Google Earns High Marks for Super Bowl Ad Google makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone.   |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
InternetNews
December 26, 2003
Janis Mara |
Disregard Downturn -- Dotcom Super Bowl Ads Live At least a couple of online entities are still investing in high-ticket Super Bowl ads. |
Search Engine Watch
February 10, 2011
Kaila Strong |
Social Lessons Learned on Super Bowl Sunday Using social media to round out your brand marketing efforts has multifaceted benefits. It's good to see that some big brands are realizing the importance in streamlining their efforts. |
Search Engine Watch
February 1, 2008
Peter Hershberg |
Super Bowl Advertiser Search Trends For this year's big game, the winning advertisers will understand search and social media. |
The Motley Fool
February 7, 2011
Chris Hill |
One Company's Big Superbowl Fumble We review this year's Super Bowl TV commercials and ask some questions. |
Knowledge@Wharton
January 15, 2003 |
The Super Bowl's Super-expensive Advertising: Does It Work? For the advertising industry and millions of television viewers, the upcoming Super Bowl broadcast, scheduled for Jan. 26 in San Diego, will be a string of entertaining commercials interrupted from time to time by a football game. But do the ads succeed as advertisements? |
BusinessWeek
April 14, 2011
Ashlee Vance |
This Tech Bubble Is Different Tech bubbles happen, but we usually gain from the innovation left behind. This one -- driven by social networking -- could leave us empty-handed |
PC Magazine
August 19, 2011
Dan Costa |
HP is Too Big to Build Stuff Without PCs, phones, or tablets, HP will finally be a pure service company. The HP Way used to be about innovation, now it is about valuation. |
Search Engine Watch
February 8, 2006
Chris Sherman |
Super Bowl Search Marketing Scorecard While much attention was focused on the television ads aired during the super bowl, the real winners were those firms who combined traditional media with savvy search marketing campaigns. |
The Motley Fool
August 3, 2010 |
Bigger Threat to Google: Apple or Facebook? As more and more people flock to social networking sites, how will this affect Google's bottom line? |
InternetNews
February 2, 2007
Nicholas Carlson |
Advertisers Catch Super Bowl Virus Viral advertising could pay big in the end, but at what cost to the brand? |
InternetNews
February 3, 2006
David Miller |
Super Bowl Ads Just Won't Let Go Companies are betting big that viewers will also visit their special Super Bowl advertising Web sites and enthusiastically download ads onto their iPods and cell phones. |
InternetNews
February 9, 2010 |
How Did Super Bowl Advertisers Follow Up Online? Gomez, a specialist in Web performance, examines which of the companies that shelled out for Super Bowl spots did the best job keeping their sites hopping after the big game. |
BusinessWeek
January 15, 2007
Jon Fine |
TV's Last Man Standing Why the Super Bowl is still the biggest game in town for advertisers. |
InternetNews
February 2, 2006
Susan Kuchinskas |
MSN's Motor City Connection MSN is showcasing Windows Live Local with a special Super Bowl mash-up combining mapping with information on local attractions in Detroit. |
InternetNews
February 3, 2005
Tim Gray |
Back For More Super Bowl Fun: Dot-Com Ads Marketers disagree over whether a big ad spend during the Super Bowl is effective. |
InternetNews
March 20, 2009
Alex Goldman |
ThinkMobile: Twitter Ecosystem Growing Up While some companies are making money with Twitter services, it's not clear how big the opportunity is going forward. |
The Motley Fool
January 3, 2011
Cindy Johnson |
Apple Takes a Bite of HP Silicon Valley legend Hewlett-Packard has announced the sale of its 98-acre Cupertino, Calif., campus to Apple, roughly doubling the size of Apple's Cupertino facilities. |
InternetNews
February 2, 2009
Christopher Saunders |
Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd? |
The Motley Fool
September 29, 2010
Anders Bylund |
Hewlett-Packard Drops Android: What the? HP is separating itself from its network of partners. That's a really bad idea. |
InternetNews
February 9, 2011 |
HP's TouchPad Pushes Palm's webOS Forward HP finally unveiled a tablet device based on Palm's webOS operating system. But a few key details have yet to be revealed. |
InternetNews
June 5, 2007
Nicholas Carlson |
How to Set it And Forget it in Silicon Valley The user-generated content platform isn't hands-off enough. Businesses like Google and Facebook are building developer platforms instead. |
HBS Working Knowledge
January 29, 2014
Michael Blanding |
Super Bowl Ads for Multitaskers Harvard Business School professor Thales S. Teixeira explains how advertisers can step up their game to capture viewer attention of many viewers who are also using smartphones and laptops. |
Wired
February 2000
Warren Berger |
Hot Spots! The dot-coms rule this year's $125 million Super Bowl Sunday, targeting up to 400 percent of revenues for 30-second chunks of network air. What a deal, right? |
Search Engine Watch
February 6, 2007
Chris Boggs |
Super Bowl SEO: Who Had the Best Organic Gameplan? A look at Super Bowl advertisers' search engine optimization efforts for terms related to their TV campaign. |
InternetNews
July 28, 2010 |
HP Sticks With Windows 7 for Enterprise Slates Even after shelling out $1.2 billion for Palm and its webOS, HP said it still plans to use Microsoft's Windows 7 operating system for its line of business-centric slates. |
The Motley Fool
January 25, 2010
Tim Beyers |
This IPO Will Be Huge Money like this doesn't come easily. Anyone who still thinks social networking is a silly business is delusional. |
The Motley Fool
May 13, 2009
Tim Beyers |
Twitter Obliterates Facebook The pro-Twitter side of the story. Facebook is a great service but it loses to Twitter for one simple reason: Facebook stinks at delivering ads. |
Salon.com
March 22, 2002
Jeff Goodell |
Losing the HP Way Carly Fiorina may have triumphed over Walter Hewlett, but the effort to save her company's share price came at a cost: Silicon Valley's soul... |
InternetNews
September 2, 2009 |
Social Networks Dominate in Online Display Ads Social media giants MySpace and Facebook command a fifth of all online display ads seen by Web users, according to a new study. |
The Motley Fool
February 9, 2011
Andrew Bond |
HP's Big Week The company's growth path depends on how products released this week fare. |
BusinessWeek
June 23, 2011
Edwards & Ricadela |
HP's Plan to Make TouchPad a Hit HP's Wintel-free tablet is part of a big gamble that began with the purchase of Palm's webOS: to build its own ecosystem. |
InternetNews
April 29, 2010 |
Inside HP's Plan to Take Palm Beyond Smartphones The Pre and Pixi's webOS software might be finding new homes on more devices and in a wide range of new uses. |
The Motley Fool
May 18, 2009
Rick Aristotle Munarriz |
Facebook Creams Twitter Facebook isn't waiting around. It's making its own luck, and finding little trouble rounding up believers and advertisers. |
Search Engine Watch
April 7, 2011
Kaila Strong |
Google +1: Death of Facebook Like? Has Google learned from the Buzz disaster and found something that can seriously rival the Facebook Like button? A look at some of the implications of Google +1 on organic and paid search, plus user intent. |
The Motley Fool
January 29, 2007
Rick Aristotle Munarriz |
Thanks for the Ads, Super Bowl XLI So who will win the big game? With 45.9 million homes tuning in to last year's game, is it any wonder whom the free-spending advertisers are rooting for? |
BusinessWeek
February 19, 2007
Jon Fine |
What Makes 'Citizen Ads' Work The arguments for citizen ads encompass every current marketing cliche. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
IEEE Spectrum
June 2011
Sheila Himmel |
Campus Life at Facebook and Google It's like the difference between public and private school: Facebook and Google have very different vibes at their respective headquarters. |
The Motley Fool
June 25, 2010
Theo Valich |
HP's Senior Exec Sends a Message to WebOS Fans The short of it: Everything's going to be fine. |
BusinessWeek
March 17, 2011
Stone & MacMillan |
Are Four Words Worth $25 Billion for Groupon? Inside Andrew Mason's plan to remake Groupon, fend off copycats, and change your spending habits forever. |
BusinessWeek
October 22, 2007
Robert D. Hof |
What in the Web Are They Thinking? Believe it or not, the crazy sums tech and media giants are paying for startups may ultimately make sense. |
InternetNews
November 6, 2007
Kenneth Corbin |
Facebook's New Ad Play Built on The People Facebook spreads the word through user profiles in its new ad program. |
InternetNews
October 6, 2005
David Needle |
Sun Plays Hardball With Server Promo Sun is targeting rivals Dell, IBM and Hewlett Packard in a series of aggressive marketing and sales programs. |
InternetNews
July 20, 2010 |
HP Hints at WebOS's Next Incarnation: 'PalmPad' But what is it? Few details emerge as HP continues to show signs of taking the Palm software to a new platform. |
Search Engine Watch
February 16, 2011
Michael Bonfils |
Social Media Around the World: Current Trends and Future Growth A look around the globe reveals a diverse social media marketplace and plenty of opportunities for marketers. |
CRM
April 2013
Judith Aquino |
A First Look at Second Screens As media consumption becomes more fragmented, marketers consider syncing television and mobile content. |
Entrepreneur
March 2010
Jason Ankeny |
Shopping Gets Even More Social Bargain hunting meets viral marketing via Groupon. Many of Groupon's partners are small, fledgling businesses unknown to many consumers. |
AskMen.com
Steve Seepersaud |
Super Bowl Big Spenders Who the big Super Bowl advertisers are, how much they're spending in 2006, and what types of advertising they purchased -- at $80,000 per second! |
