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CRM
January 2014
Barton Goldenberg |
Integrating Social Media Is a Strategy for Success Expand your insights with a hub and spoke model.   |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
August 2011
Barton Goldenberg |
Overcoming Skepticism to Exploit Social CRM Many executives fear a healthy two-way conversation with customers. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
November 30, 2012
Brian Kardon |
How Will CRM Evolve? Companies like Dell, ADP, EMC, and SunTrust are using the power of predictive analytics to enable their sales teams to focus on the customers most likely to buy. |
CRM
December 2004
Jim Dickie |
Who's Who in the How of Sales CRM vendors are stepping up to deliver tools that help reps sell. |
CRM
April 24, 2013
Kelly Liyakasa |
Demand Grows for Social B2B Data Companies want to measure ideal customer profiles and lead behavior. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
September 2015
Michael Vickers |
Is Your CRM System Aligned with Your Entire Business? For peak efficiency, your enterprise solution needs to wear many hats |
CRM
March 2014
Jim Dickie |
The Adoption Rate Challenge Give sales reps the right tools to drive CRM success. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
January 25, 2013
Benjamin Lederer |
Making Use of Social Media Data A social CRM or contact management system can function as your business command center, supplementing contact, company, and industry information with social data, including profiles and comments. |
CRM
November 2014
Eric Barkin |
Maximize the ROI of Your CRM Solution: Learn How to Get the Most for the Least The payoff from your CRM system is determined as much by your commitment to it as by the strength of the technology. |
CRM
November 13, 2013 |
Engagor Integrates with Salesforce, Desk, and Zendesk to Simplify Social Lead Generation Engagor's integration with leading CRM applications enhances sales and customer service processes through social channels. |
CRM
March 13, 2015
Daniel Sarfati |
Measure CRM Usage to Optimize Business Processes Current tools leave insight lacking when it comes to employee interaction. |
CRM
September 4, 2015
Micheline Nijmeh |
Why Personalization Has Become Critical to the Sales Process With information literally at everyone's fingertips, the best way to stand out is to personalize. |
CRM
August 22, 2014
Chuck Ganapathi |
A Back-to-Basics Guide to CRM Adoption When we realize that CRM systems have been optimized for the company and not for the end users, we can change our approach to create a mutually beneficial process and outcome. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
December 5, 2014
Peter Isaacson |
Align Sales and Marketing with CRM Insight Gain a complete view of the sales funnel to achieve a common goal. |
CRM
August 13, 2010
Umberto Milletti |
3 (Easy) Keys to a Successful CRM Application If you're looking to get involved in the growing CRM app ecosystem, there are three key things to keep in mind. |
CRM
September 2005
Barton Goldenberg |
'Information at Your Fingertips' These five business drivers will propel real-time CRM over the next decade: The need to be increasingly customer focused... Increased competition... An increased emphasis on better market segmentation... etc. |
CRM
June 2003
Lisa Picarille |
Do-it-Yourself CRM IT solutions reseller and integrator Optimus couldn't find a CRM solution to meet its in-house needs without major modifications, so it decided to build one. |
CRM
October 2005
Jim Dickie |
Direct Marketing Trends for 2006 More companies are turning to the Web for targeted marketing efforts. |
CRM
May 2004
Emmy Favilla |
CRM in Action: Inova Tackles Training to Ensure CRM Success Inova Health System, a not-for-profit healthcare system in Northern Virginia, wanted to ensure the success of its CRM system. |
CRM
September 14, 2012
Kelly Liyakasa |
Unified Unveils SocialConnect Solution The product is aimed at connecting social marketing campaign activity with CRM systems. |
CRM
April 2014
Barton Goldenberg |
Taking the Plunge into Social CRM Integrating social communities takes a true commitment. |
CRM
February 24, 2012
Vijay Muthupalaniappan |
Build a Great Customer Experience Using Your CRM Platform Extract, engage, entice. |
CRM
January 2005
Barton Goldenberg |
5 Ways to Refocus Your CRM Efforts This year, seize new opportunities for gaining--and keeping--customer loyalty. |
CRM
September 19, 2014
Doug Winter |
In Dating and Sales, Content Is King Five steps to help you seal the deal. |
CRM
July 18, 2014
Jonathan Herrick |
6.5 Ways to Crush Small Business CRM Adoption Woes You can transform reps' view of new tools from obstacle into opportunity. |
CRM
December 2014
Esteban Kolsky |
Why CRM Is Not Dead Simple interactions give way to end-to-end experiences. |
CRM
October 21, 2013
Maria Minsker |
Microsoft Dynamics CRM Forms Strategic Alliance with InsideView The new partnership will bring Social Insights to the cloud-based Microsoft Dynamics CRM Online service. |
CRM
April 2007
Jim Dickie |
Fueling the CRM Engine Sales reps are spinning their wheels waiting for sales knowledge and relevant management tools to be integrated. |
CRM
December 2003
Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
CRM
May 2007
Barton Goldenberg |
A CRM Initiative's Bermuda Triangle Two best practice suggestions for preventing -- permanently -- CRM user-adoption disappearance. |
CRM
November 2003
Barton Goldenberg |
CRM Is Not a Game of Chance Don't commit to any CRM application until first understanding your CRM needs -- then understand which CRM application best meets them. |
CRM
June 1, 2006
Grosso et al. |
The Promise of Digital Advertising Good news abounds for CRM departments that can nimbly deploy their resident skills and data. CRM will be the critical differentiator among advertisers trying to navigate the next big wave in the digital era. |
CRM
October 2, 2015
Jaime Lucea |
The Future of CRM Mobile tech, wearables, and better analytics will transform how, and how effectively, we do business. |
CRM
April 2013
Barton Goldenberg |
The Future Is Now for Data Analytics Turn data insights into customer excellence. |
CRM
March 2013
Jim Dickie |
How Marketers Use Social CRM Getting noticed in today's world is a challenge. Building leads and communities are the most popular trends. |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
June 2012
J. David Lashar |
Smarter CRM Sometimes, the cloud is not enough. Smarter organizations are realizing that they need to go beyond a CRM strategy of migrating transactional applications into the cloud. They are pursuing next-generation CRM strategies centered on serving customers. |
CRM
August 7, 2012
Kelly Liyakasa |
Companies Expect Big Data to Significantly Impact Sales Many feel access to a variety of data sources can also mean missed opportunities, report finds. |
CRM
July 2010
Paul Rafferty |
Putting the Pedal to the Metal with Sales A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future. |
CRM
June 2011
Jim Dickie |
Mobile CRM: The Quiet Explosion Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps |
CRM
June 2, 2003 |
Hot Seat: Ruth Fornell on Data Quality Ruth Fornell, formerly CMO of NCR's Teradata division and now vice president, payment and imaging solutions for NCR's financial services division, knows a thing or two about the role data plays in CRM initiatives. She recently shared some insights. |
CRM
April 2010
Barton Goldenberg |
Your People Are Half the Battle You have a simple choice: Prepare your people or prepare for failure. |
CRM
April 2006
Barton Goldenberg |
Executive Support: The Most Important CRM Success Factor For organizations that have succeeded in their CRM initiative, executive support stands out as the single most important ingredient for success. Let's examine why by looking at examples of three levels of executive support. |
CRM
July 22, 2014 |
Pipeliner CRM Announces 30 New Integrations Users can now integrate Pipeliner CRM with marketing automation, support and accountancy software. |
CRM
November 23, 2012
Pelin Thorogood |
The New Science of Retaining Customers Look to digital analytics to improve buyer loyalty and customer lifetime value. |
