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Search Engine Watch March 15, 2011 Nichola Stott	Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you.
Search Engine Watch February 15, 2011 Nichola Stott	9 Ways to Work with Your Client's PR Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method.
Search Engine Watch September 10, 2010 Nichola Stott	PR Tools for Link Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR.
Search Engine Watch March 31, 2011 Jeremy Bencken	PR-SEO Mythbusting for Better Link Building This letter is designed to be something an SEO can give their PR firm to help them understand the changes they should make to dramatically increase the number of links their effort yields.
Search Engine Watch November 17, 2010 Gareth Owen	5 Important Tips For Choosing Your SEO Agency The five key factors in choosing an SEO agency and why are they important.
Search Engine Watch August 12, 2010 Peter van der Graaf	Optimizing Your Existing Links Contacting your link partners can improve your link profile and rankings. Here are some helpful link building strategies, plus some pitfalls you'll want avoid.
Search Engine Watch August 4, 2010 Jeremy Bencken	New Strategies for Getting Links from Newspapers The recent difficulty of obtaining links in news coverage requires some strategic adjustments for link builders. Here are some tips to help your public relations efforts yield links.
Search Engine Watch September 22, 2010 Gareth Owen	Improve Your Rankings by Removing Links SEOs and agencies need to consider not just how to build quality links for clients, but how to actively manage the link profile and ensure that the right links are being built.
Search Engine Watch August 10, 2010 Kristi Hines	7 Things to Watch Out for When Link Building What you should lookout for or check in advance before trying to get a link on a particular page or website. These seven things will save you time, effort, and money.
Search Engine Watch November 2, 2010 Kristi Hines	Link Building: 3 Strategies for Link Requests Here's what you need to be aware of when contacting webmasters as a representative of the client or as a brand advocate when requesting links.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch January 23, 2009 Chris Boggs	A Linking Strategy Is About More Than Just Quality Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch February 21, 2011 Josh McCoy	Big Brands and Bad Linking: How to Avoid Google Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google.
Search Engine Watch April 22, 2010 John Lynch	Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.
Search Engine Watch August 24, 2010 Gareth Owen	Don't be Afraid of URL Links Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL.
Search Engine Watch February 17, 2011 Ken McGaffin	Online PR and Getting Links From Major Media: 6 Examples Getting editorial links from major media websites is one of the big bonuses of doing effective online public relations -- a tactic every serious link builder should consider.
Search Engine Watch June 15, 2010 Kristi Hines	Competitor Research - Focusing on Companies, Keywords, and Broken Links Tips on researching keyword advertising competitors, how to convince webmasters to link to your client's site, and some useful tools you can use.
Search Engine Watch August 7, 2008 Justilien Gaspard	Link Building with Customers, Part 2 Customers are one of your most valuable link building resources, because they're already sold on your product or service. Cultivating positive relations with clients is the key to getting them to help with link development and word-of-mouth marketing.
Search Engine Watch July 30, 2009 Sage Lewis	Re-Thinking Link Building Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building.
Search Engine Watch March 29, 2010 Josh McCoy	SEO With a Skeleton Crew Crunched for resources? Here are some simple search engine optimization tactics for those faced with limited staff or budget.
Search Engine Watch March 3, 2009 Carrie Hill	SMB Link Building Without a Dime Link building doesn't have to be expensive. The first step in finding good links actually started a while ago, when you got to work writing great content that others will want to link to. Next comes scoping out your top-ranking competitors and copying what they're doing right.
Search Engine Watch February 7, 2011 Adam Audette	Mea Culpa: How I Failed At Link Building It's quite easy to put your principles and SEO best practices aside in place of other, less important, motivations. Hopefully this tale will help you avoid losing clients and reinforce why you need to be efficient, smart, and careful in making business decisions.
Search Engine Watch July 13, 2010 Kristi Hines	Win the Best High Volume Links Some tips for getting the best of your client's competitors' links for higher volume while still sticking to your principles of better link quality.
Search Engine Watch February 1, 2011 Garrett French	The New School of Link Prospecting Keyword Research (+4 Tools & 2 Tips) Tools, tips, and resources for keyword research to build a deep, comprehensive list of link prospects.
Search Engine Watch October 28, 2008 Mark Jackson	The Ghosts of SEO Past and Future When banner ads first came out, there was hardly enough inventory to satisfy advertisers' needs. Paid search and search engine optimization changed all that. But SEO, too, has changed radically in the last decade.
Search Engine Watch January 27, 2011 Peter van der Graaf	Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building.
Search Engine Watch December 30, 2008 Mark Jackson	The Paid Links Debate Rages On Should an ethical SEO recommend paid links to their clients?
Search Engine Watch August 13, 2010 Nichola Stott	Internal Link Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
Financial Planning October 1, 2006 Swift & Gary	12 Media Don'ts As a financial advisor, print media can boost your profile and sales, but you have to treat journalists right to keep them coming back for more. Here's how.
Search Engine Watch April 28, 2011 Jeremy Bencken	50+ Tools to Automate Your Link Building These backlink analysis and link prospecting tools can help link builders shift their workload to computers as much as humanly possible.
Search Engine Watch January 25, 2011 Jennifer Van Iderstyne	Finding Potential Link Partners Here are few ideas on finding sources to ask, beg, or barter for links.
Search Engine Watch March 29, 2011 Garrett French	B2B Link Building Queries for Industry Engagers and Content Marketers Introducing two more categories of phrases that can unlock link building opportunities in B2B link prospecting.
Search Engine Watch March 18, 2011 Rob Chant	How Small Businesses Can Get a Link from Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link.
Search Engine Watch March 8, 2011 Kristi Hines	Google Panda Update: Say Goodbye to Low-Quality Link Building What does the recent news of Google penalties and recent algorithm updates mean for your link building strategies? Advice on how you can determine valuable backlink opportunities.
Search Engine Watch January 10, 2011 Adam Audette	Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit.
Search Engine Watch November 23, 2010 Jennifer Van Iderstyne	The Redeeming Qualities of Links with a Bad Reputation Backlink rejects, such as nofollows, blog comments, and reciprocal links, have earned their bad reputations by being mostly garbage. But that doesn't make them entirely beyond salvation.
Search Engine Watch January 17, 2007 Eric Enge	An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans.
Entrepreneur September 2006 Amanda Kooser	Think Links The road to link popularity.
Search Engine Watch July 16, 2009 Sage Lewis	Re-Thinking Link Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer?
InternetNews March 31, 2008 Erin Joyce	'Bounciness' in Site Rankings Reviewing the basics of link love.
Search Engine Watch February 22, 2011 Jennifer Van Iderstyne	Link Lovers From Hell Warning! These are some of the more undesirable link partners you'll come across on the web -- sites you definitely don't want to take home to mom.
Search Engine Watch February 18, 2011 Lisa Buyer	Social PR: 10 Ways to Do PR Better with Social Media Optimizing and blending your online public relations strategy with social media and SEO has never had so many robust options. Here are 10 ways a business can capitalize on the social PR opportunity.
Search Engine Watch September 1, 2010 Jeremy Bencken	6 Metrics You Need to Manage Link Building You can't manage what you don't measure. When it comes to building a sustainable link building process, measurement is everything.
Search Engine Watch November 11, 2003 Elizabeth Osmeloski	The Art of Advanced Link Building Advanced link building strategies are critical for achieving high rankings in search engines, according to two noted experts and representatives from Google and Teoma.
Search Engine Watch May 15, 2008 Justilien Gaspard	Keeping SEO Staff Motivated and Driven With the proper incentives, you can keep your link marketers productive and driven while reducing staff turnover. Talented link developers are hard to find -- you want to retain them as long as possible.
Search Engine Watch October 26, 2010 Jeremy Bencken	How to Value Links? Perhaps the hardest question to answer in search engine optimization is how much to budget for link building. Here's how you can establish a fair ROI for link building.
Search Engine Watch October 28, 2010 Garrett French	How to Find Safe, Valuable, and Scalable Link Building Opportunities A guide for finding trustworthy links that drive the right traffic to your site.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch November 24, 2009 Mark Jackson	Natural Link Building Practices Don't take chances buying links. Make these safe, proven link building tactics part of your search engine optimization strategy.