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Search Engine Watch
February 24, 2011
Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media.   |
HBS Working Knowledge
July 16, 2012
Cynthia A. Montgomery |
Book Excerpt: The Strategist It's time for CEOs to start reclaiming strategy as a key executive responsibility, a new book, "The Strategist." |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
July 2012
Kelly Liyakasa |
For Social Success, Build a Business Use Case Companies that fail at measuring ROI say it's too hard, too early, or they weren't asked. |
CRM
April 2003
Ginger Conlon |
Making CRM Pay Off Like any worthwhile endeavor, it takes a great deal of planning and effort to get real results from CRM. |
CRM
August 2005
Jim Dickie |
Demystifying the ROI of CRM Know your firm's biggest pain points and determine how damaging they can be to your business if left untreated. First identify the problem, then find the solution -- and CRM ROI will then become a much simpler matter. |
CRM
September 24, 2004
Jason Compton |
The Age of Fluff-Free ROI Companies are increasingly calculating their CRM returns on hard numbers. |
CRM
April 2004
Jim Dickie |
What Will Wake You Up at 3:00 A.M.? Executives say data issues are their number one CRM concern. |
CRM
April 2003
Martin Schneider |
Prove It Gone are the days when CRM vendors could pitch features and functionality, close the deal, hit the trail, and never look back. Today's CRM buyers demand proof during the presale that the CRM technology they are considering will deliver the promised results. |
Entrepreneur
June 2004
Nancy Michaels |
Pay Dirt! Gauging your return on investment is of key interest to businesses today. Here's how to get the most from your sponsorship dollars including some helpful Web sites. |
CRM
August 2004
Jason Compton |
How to...choose the right metrics for determining ROI Four keys to evaluating the success of your CRM investment. |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
August 1, 2003
Ginger Conlon |
What's Hot in CRM There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example, CRM and supply chain together; and total customer value should include each customer's current value, their future value, and associated value. |
CRM
November 2011
Barton Goldenberg |
The Real Value of Social CRM Leverage public social media and niche sites to drive traffic to your community |
CRM
December 1, 2005
Denis Pombriant |
Goodbye ROI It's time to alter how we think about financial rewards from technology investments -- not all rewards are tangible. |
CRM
August 2, 2004
Joshua Weinberger |
Hot Seat: CRM Success Means More Than Avoiding Failure CRM vendors, analyst spout off on what it takes for CRM success. |
CRM
December 2003
Ginger Conlon |
A Winning Formula Top executives from five leading vendors voice their opinions on how companies can unite sales and marketing to create a customer-centric organization. |
CFO
July 1, 2003
Alix Nyberg |
Buyer Be Aware Overbuying and elusive ROI measures plague CRM, yet customers continue to sign on. |
CRM
December 17, 2015
Dave Nelson |
3 Tips for CRM Investment in the Digital Age With channels, interactions, and data proliferating, CRM strategies and tools are still key to superior customer experience. |
CRM
April 1, 2003
Martin Schneider |
News in Brief ROI is tough to prove, even when a CRM initiative works... Public Sector CRM Special Interest Group... Microsoft Corp. has dropped the .NET logo from its new Windows Server 2003... etc. |
CRM
April 1, 2004
Martin Schneider |
ROI on the Rise? Is CRM software getting better, or are companies learning from past mistakes? |
CIO
March 25, 2011
Kim S. Nash |
Integrating Social Media Is Hard to Do CIOs want to integrate social media updates with enterprise CRM systems, but the tools to do so are still emerging. |
CRM
August 10, 2010
Juan Martinez |
The Missing Piece(s) of Social Media A panel of executives from industry-leading social media platform vendors answer questions about what businesses need to know about social CRM. |
CRM
April 1, 2006
Natalie Petouhoff |
The Scientific Reason for CRM Failure Part II: Reduce resistance and increase ROI with change management. |
CRM
March 1, 2006
Natalie Petouhoff |
The Scientific Reason for CRM Failure Part 1: Understanding resistance: The best thing leaders can do is approve the CRM budget and integrate a change management program into every step of the project. When change is managed properly, the reaction of employees is manageable. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
November 2009
Clara Shih |
Facebook Is the Future of CRM Only social media can put the customer back into CRM. |
Bank Technology News
April 2003
Holly Sraeel |
Focus on ROI Stifling Business Results? Could Be. The ROI mantra is so pervasive within institutions that it's impeding business growth. That and the fact that timeframe -- three to six months -- is ridiculous. |
Search Engine Watch
April 24, 2009
Chris Boggs |
Performance Management for SEO Teams Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. |
CFO
May 1, 2007
Joseph McCafferty |
Finance vs. Marketing Companies are still struggling to measure their returns on marketing investments, and two recent studies shed some light on why. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
CRM
August 2013
David Myron |
Don't Fall Into the Tactical Trap Graduating from tactical thinking to strategic thinking requires changes in your organization's people, processes, and technologies. Some of the columns in this month's issue bear this out. |
