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Search Engine Watch June 25, 2008 Tim Ash	Uncovering Site Problems for Landing Page Optimization, Part 2 Web analytics on your Web site can help you uncover and prioritize potential site problems. Some additional techniques to discover conversion issues on your landing pages include mining onsite search, or conducting usability testing, focus groups, and surveys.
ONLINE May/Jun 2011 Danielle Becker	Usability Testing on a Shoestring: Test-Driving Your Website Would you buy a car without driving it first? Probably not. Then why would you consider launching a library website without at least taking it out for a test-drive?
Entrepreneur January 2010 Mikal E. Belicove	Go Right to the Source (Code) Ensure a bug-free website by following the best practices of programming and design set by W3C.
Search Engine Watch December 10, 2008 Tim Ash	Assembling Your Landing Page Optimization Dream Team, Part 3 We've already described some key roles necessary for a successful landing page optimization program. Today, we'll examine three more roles: the copywriter, marketing manager, and user experience expert.
Entrepreneur November 2009 Mikal E. Belicove	Graceful Landing A well-conceived landing page sends the right signals about your company and helps customers navigate toward the sale.
Search Engine Watch February 11, 2011 Roger Barnette	The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often.
Search Engine Watch May 8, 2009 Chris Boggs	Customer Segmentation and SEO -- A Beautiful Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead to a higher probability of conversion.
Search Engine Watch September 8, 2009 Herndon Hasty	Putting the 'Search' in Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publicly available data and inexpensive testing opportunities.
Search Engine Watch January 30, 2011 Mark Jackson	Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
Search Engine Watch January 30, 2007 Bryan Eisenberg	Make ROI Your New Year's Resolution Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk through the door of your store, it is your responsibility to convert them.
Search Engine Watch December 18, 2008 David Szetela	PPC Landing Pages: PPC Visitors Have ADD This week I'll pick up on the introductory discussion of PPC landing pages.
Search Engine Watch October 15, 2008 Tim Ash	Landing Page Optimization: Guessing vs. Testing The real experts on the design of your landing pages are your Web site visitors.
Search Engine Watch February 25, 2011 Ryan Woolley	Conversion Rate, A Most Powerful Lever Indeed Some best practices and a guide on how to execute an A/B split serve landing page test.
Search Engine Watch September 2, 2009 Tim Ash	Landing Page Optimization Pitfall -- Not Collecting Enough Data In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions.
Search Engine Watch May 10, 2006 Anne Kennedy	Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem?
Search Engine Watch October 22, 2010 Duncan Parry	5 Ways To Help Your Paid Search Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion.
Search Engine Watch February 12, 2009 David Szetela	One PPC Landing Page, Infinite Faces Creating custom landing pages for PPC ads can help boost your conversion rates by percentage points.
Bank Technology News March 1, 2008 Larry Freed	Put Usability Testing to the Ultimate Test By using scientific customer satisfaction metrics for usability testing, you can identify where to focus improvements that will have the greatest positive impact on customer satisfaction and loyalty. Read on to see how.
CRM August 2, 2013 Dave King	Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium.
Entrepreneur April 2010 Nicholas Chilenko	It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business.
New Architect August 2002 Janice Fraser	The Culture of Usability How to spend less and get more from your usability-testing program.
Search Engine Watch May 9, 2005 Chris Sherman	Converting Searchers to Buyers Attracting people to your web site is just the first step in an effective search marketing campaign. To be truly effective, your site must also persuade visitors to take advantage of your products or services.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Search Engine Watch October 28, 2009 Tim Ash	The Cost of Landing Page Optimization You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions.
Search Engine Watch January 3, 2011 Rob Chant	New Year's Resolutions for Small Businesses Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct.
Search Engine Watch July 22, 2009 Tim Ash	Your Baby Is Ugly After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
Search Engine Watch February 23, 2010 Mark Jackson	Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster.
Search Engine Watch June 17, 2010 John Lynch	Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings.
AskMen.com January 9, 2002 Justin Becker	How To: Build A Personal Website In 7 Steps I'll show you how easy it is to get a website up and running, in 7 simple steps...
Search Engine Watch August 7, 2010 Jonathan Allen	NHLPA Starts SEO From Scratch To Up It's Game on Google How-to guide: Optimizing your website for search engines, using the NHLPA.com as a live, working example.
Search Engine Watch December 7, 2009 Ron Jones	Usability and SEM 101, Part 1 To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes.
Search Engine Watch February 10, 2005 Bill Hunt	Web Standards vs. Search Friendly Sites: Can You Have Both? Web designers don't understand search optimization, and search marketers are clueless about usability and style--at least according to conventional wisdom. The good news is, those attitudes are slowly starting to change.
Entrepreneur January 2007 Melissa Campanelli	For the Better Is one of your plans for the New Year to improve your website? Savvy e-tailers offer up their ideas for positive changes.
CRM December 1, 2015 Jeff Coleman	4 Ways to Make Your Customer Satisfaction Surveys Actionable To truly understand customer feedback, you need to ask an important question: Why? The only way to do that: follow up.
AFP eWire January 20, 2004	Making Your Website Work With Your Fundraising Plan How can I get more supporters and potential donors to visit our organization's website? How can I make our website more interactive? Will our website look funny in different browsers or on a Mac? Answers to these questions and more
Search Engine Watch November 11, 2009 Tim Ash	How to Get Started on Landing Page Optimization Tips for getting buy-in from high-level executives and other team members.
Entrepreneur March 2007	Test Run Figuring if you try it, you'll like it, Microsoft has released a flurry of high-end products for free or next to nothing. These free and inexpensive software and services might be all businesses on a tight budget will need.
Search Engine Watch February 13, 2011 Mark Jackson	10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success.
Information Today May 2, 2013	Thomson Reuters' Techstreet Launches Redesigned Website The website features enhanced usability and navigation that easily connects engineers, librarians, and technical professionals to mission critical industry codes and standards from the world`s leading Standards Developing Organizations.
Search Engine Watch December 4, 2008 David Szetela	PPC Landing Pages: The End of the Line -- Or the Beginning? Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
Search Engine Watch February 2, 2011 Christian Arno	Localizing Your Website: How to Simplify a Huge Project Reduce the mammoth task of localizing every page on your site by using these simple strategies.
Search Engine Watch October 29, 2008 Tim Ash	Landing Pages and the Decision-Making Process Landing page optimization and testing is a complex activity that requires knowledge of many fields, including usability, copywriting, math, and Web design. But at its core, we're still trying to influence the behavior of people, and human nature hasn't changed.
Search Engine Watch July 23, 2008 Tim Ash	How Valid Are Your Landing Page Test Conclusions? Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
Search Engine Watch August 13, 2010 Frank Watson	Beyond Website Analytics: Tools For Helping Measure 'Other Things' Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools.
Bank Technology News January 2011 Mike Sisk	Business Banking Apes iGoogle With the latest upgrades from vendors such as Fundtech and S1, the corporate experience online may actually be surpassing retail.
Entrepreneur June 2009 Mikal E. Belicove	The Purpose-Driven Website Assuming your website is successful, what will it have accomplished?
Search Engine Watch November 13, 2008 David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable.
Search Engine Watch February 3, 2011 Stephen Cobb	Anchor Your Landing Pages and Convert Wayward Clickers Your chances of converting the traffic you drive to your site will increase if you can keep visitors focused on your conversion message. A landing page anchor is designed to do just that.
Search Engine Watch September 30, 2009 Tim Ash	The Myth of Perfect Conversion Don't make the mistake of assuming that every visitor is a potential prospect or buyer for your goods or services. The mythical 100 percent conversion rate simply doesn't exist. It's a delusion.
Search Engine Watch October 19, 2010 Thi Thumasathit	Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog.