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InsideFlyer
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60 Seconds with Canadian musician Dave Carroll Canadian musician Dave Carroll composed a song about his experience with United after his $3,500 Taylor guitar was broken during a trip with the airline in 2008 and United refused to compensate him for damages.   |
The Motley Fool
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Cyber-Shaming 2, Customer Service 0 The power of the Web teaches Sears a valuable lesson. |
HBS Working Knowledge
May 18, 2015
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Advertisers Get Serious About Playing With Their Brands In social media marketing, companies often try to engage consumers with a playful approach. But play is serious business that can backfire if not done correctly. |
HBS Working Knowledge
December 3, 2007
Julia Hanna |
Authenticity over Exaggeration: The New Rule in Advertising With consumers using the Internet to blunt traditional commercial message, it is time for companies to rethink their strategy, says HBS professor John A. Deighton. |
The Motley Fool
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YouTube Breaks United Even if United breaks guitars, the Web holds the power to foil substandard customer service. |
HBS Working Knowledge
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New Winners and Losers in Internet Economy Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture -- the Internet continues to put a growing number of Americans to work. |
Search Engine Watch
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Kevin Gibbons |
How to Use Social Media in Christmas Marketing At least 43 percent of marketers say they want to use social media as part of their Christmas online marketing. So how can you harness this tricky platform? |
HBS Working Knowledge
March 6, 2013
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HBS Cases: Women MBAs at Harvard Business School Professor Boris Groysberg discusses his new case, "Women MBAs at Harvard Business School: 1962-2012," which delves into the experiences of the School's alumnae over the past 50 years. |
CRM
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Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
Search Engine Watch
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6 Ways to Socialize Your SEO & Content Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. |
