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Search Engine Watch
September 14, 2010
Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals.   |
Search Engine Watch
December 6, 2006
Christine Churchill |
Keyword Research or "Search Intelligence?" Ever wanted to spy deep inside a competitors search marketing campaign? A competitive intelligence tool from Hitwise shows you exactly which search terms are driving the most traffic to your competitors' web sites. |
PC Magazine
April 19, 2006
Matthew D. Sarrel |
Your Site's Stats Now that you have a Web site, it's time to learn how to analyze the traffic that your visitors generate. |
Search Engine Watch
November 17, 2008
Frank Watson |
Creating Simple, Yet Impressive Charts A graph can illustrate the results of your SEO efforts in ways that numbers just can't. |
Search Engine Watch
October 14, 2008
Mark Jackson |
Are You Measuring SEO Success Correctly? Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly. |
CRM
May 9, 2012
Judith Aquino |
Sybase 365 Launches Updated Business Intelligence Service for Mobile Operators This offering includes enhanced reporting features, analytics, and new segmenting capabilities |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Search Engine Watch
September 12, 2008
Chris Boggs |
SEO Reporting: Going Beyond Rankings Enterprise-level SEO provides consistently outstanding ROI over the life of the project. One of the best ways to substantiate this is through ongoing reporting. But if you're just tracking organic positions and nothing else, you're doing a disservice to your clients. |
InternetNews
December 29, 2010 |
Software Year in Review: Top BI and Analytics Stories of 2010 Business intelligence and analytics have remained hot even as the rest of the economy has cooled. |
Search Engine Watch
March 17, 2010
Alex Cohen |
Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
Search Engine Watch
October 1, 2010
Rob Chant |
Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. |
CRM
November 2013
Patrick Gibbons |
Hungry for Customer Intelligence Customer experience professionals must satisfy appetites company wide. |
Search Engine Watch
February 10, 2009
Aaron Shear |
How Strong is Your Search? If you're not using analytics in the right way on your large site, it will be difficult to adequately track your site's traffic sources. If you're not careful, you could end up with two competing teams -- one driving paid search, and the other driving organic. |
CRM
December 1, 2006
Colin Beasty |
Business Problem: Companies lack the ability to draw insight and intelligence from the vast pools of customer data they've collected. Tech solution: BI reporting and tracking tools. Cognos 8 Business Intelligence... SAS Enterprise BI Server... Vanguard Business Analytics... |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
InternetNews
July 14, 2004
Clint Boulton |
IBM Gets Smarter with Buy Big Blue pads its business intelligence platform by purchasing analytics software maker AlphaBlox. |
CRM
April 27, 2015 |
Talkwalker Introduces IQ Apps for Social Data IQ Apps helps companies to use social data to make informed decisions. |
CIO
November 15, 2002
Susannah Patton |
Web Metrics That Matter Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness. |
Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. |
CRM
May 4, 2015 |
TCN Launches Competitive Analytics Competitive Analytics is a fully integrated business intelligence analytics solution for its cloud-based call center platform. |
CRM
November 2012
Leonard Klie |
Companies Struggle to Manage Customer Analytics A Forrester report highlights big data challenges companies face. |
Inc.
February 2008
Buchanan et al. |
Your Website: How to Jazz Up Your Site By now, most companies have a website. But most companies probably aren't making the most of it. Read on for some tips on how to make the most of yours. |
CRM
April 22, 2015
Maria Minsker |
Evergage Integrates Its Real-Time Personalization Tool with Google Analytics The integration makes user experience reporting available on a familiar interface. |
IndustryWeek
December 1, 2004
Tim Stevens |
Technologies Of The Year -- SAS 9 Intelligence Platform Creating actionable intelligence from myriad information sources is a challenging exercise. This system solution facilitates decisions that are best for the entire enterprise and opens the power of business analytics to a broader employee audience. |
Insurance & Technology
November 12, 2007
Steve Terry |
Beneficial Financial Group CIO Steve Terry Discusses Business Intelligence Tools For the life and annuity industry, being effective with the available business intelligence tools can be a real challenge. |
CRM
April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
Bank Systems & Technology
May 1, 2006
Maria Bruno-Britz |
Oracle's Plan Comes Together The software vendor leverages recent acquisitions for a foray into the business intelligence technology ring with the release of its Business Intelligence Suite. |
Entrepreneur
July 2005
Catherine Seda |
Spill the Beans If you share free information with potential customers, they're more likely to remember you when it's time to buy. |
Entrepreneur
April 2004
Catherine Seda |
Surf's Up Use Web analytics to help your site work smarter, not harder. |
Search Engine Watch
August 26, 2008
Aaron Shear |
Weapons of Mass Optimization Building an in-house SEO team can be a daunting task, especially for large organizations. With proper planning, the experience becomes more manageable, and success becomes more likely. |
Insurance & Technology
January 14, 2009
Matthew Josefowicz |
Insurers Challenged to Adopt Business Intelligence Data inconsistencies and cultural resistance impede insurers' ability to optimize use of business intelligence. |
Bio-IT World
April 2006 |
New Products Knowing It All Pans Out... Microarray Image Analysis... Ariadne Offers Information Extraction Tool... InforSense Enhances Its Integrative Analytics Platform... Intelligence Is Extracted with IntelliXtract... |
Search Engine Watch
November 4, 2010
Peter van der Graaf |
10 Things I Hate About Google! Lately, Google has shifted its focus from what's best to users to what's best for Google. Where Google is failing on data collection, privacy, SEO, spam, and more. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
December 6, 2010
Josh McCoy |
Funneling your Traffic into Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. |
CRM
July 20, 2012
Judith Aquino |
SAP Adds Analytics to BusinessObjects Suite Upgrade includes enhanced analytics and self-service features. |
CRM
August 2012
Kelly Liyakasa |
With More Data Comes More Complexity Companies need to align their metrics with functional issues and corporate goals when deciphering big data. |
CRM
December 23, 2011
Daniel Ziv |
The Social Customer Strikes Back Avoid customer service faux pax with a proactive approach. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
InternetNews
May 4, 2011 |
Oracle Mobilizes Business Intelligence Oracle is rolling out new mobile business intelligence (BI) application for Apple's iPad and iPhone. |
Search Engine Watch
January 26, 2009
Ron Jones |
Web Analytics 101, Part 2 When using Web analytics, it's easy to get caught up in all the numbers and lose sight of the overall goal of increasing your site's ROI. It doesn't do any good to use Web analytics to produce cool charts and reports, but then fail to act. |
InternetNews
April 26, 2004
Clint Boulton |
Microsoft Bolsters Reporting Services with Buy The software giant picks up ActiveViews, a tiny ad hoc reporting software provider, to bolster its business intelligence platform. |
Search Engine Watch
October 13, 2009
Mark Jackson |
Addressing the 'O' in Search Engine Optimization Tips for improving optimization efforts. |
InternetNews
December 27, 2010 |
Is In-Memory Analytics the Future of Microsoft BI? PowerPivot and the upcoming 'Denali' SQL Server may offer a glimpse into what Microsoft sees as the future of business intelligence. |
CRM
August 29, 2010
Scott Brave |
The Social Work of Social CRM Collective intelligence can find a needle in a haystack. |
InternetNews
March 20, 2009
David Needle |
Hulu a Big Gainer in Latest comScore Stats February traffic was softer than other months, but stats show tax prep and Valentine's Day a key driver for some sites. |
CRM
July 2011
Zach Hofer-Shall |
Rx for Social Intelligence Center If you are considering implementing a social intelligence command center or are piloting a program, these practices can help ensure success. |
InternetNews
August 26, 2010 |
Deloitte Finds Shortfall in Business Analytics Despite the steady proliferation of business analytics and intelligence technology, a large portion of technology firms and other companies are still housing information in separate buckets, according to a new survey from Deloitte. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
