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Commercial Investment Real Estate
Nov/Dec 2013
Gray & Ryan |
Hang Out with Google+ Many commercial real estate practitioners have been cautious about the role of social media in their marketing and business development efforts, particularly when considering less popular sites such as Google+.   |
InternetNews
May 3, 2011 |
Salesforce Closes $326 Million Deal for Radian6 Salesforce.com completes its acquisition of social CRM vendor - what happens now? |
Entrepreneur
July 2008
John Jantsch |
Social Butterfly Work the social networking scene to get the most out of your online presence for your small business. |
InternetNews
August 7, 2009 |
Facebook Moving Up Fast in the Enterprise Study reveals growing use of Facebook, but watch out for Microsoft and IBM. Brand loyalty, customer service, customer loyalty and acquisition were the top benefits noted. |
CRM
October 17, 2014
Bhavin Shah |
Make the Most of Social Selling Knowing your customers is key to this sales strategy. |
InternetNews
January 20, 2009
Richard Adhikari |
IBM Pushes Further Into The Cloud With LotusLive Ties up with SaaS, VoIP, Web 2.0 platforms. |
PHONE+
Heather K. Margolis |
6 Social Media Tools for a Co-Marketing Makeover No matter what you call the programs -- co-marketing, co-branding, MDF programs, or co-op -- most vendors provide their channel partners with assistance to market their joint product and services. |
CRM
November 2014
Maria Minsker |
How to Create the Right Content for the Right Social Channel Marketers should understand and leverage the unique qualities of each network to drive conversations and conversion. |
Search Engine Watch
February 24, 2011
Jacob Morgan |
External, Hybrid, and Internal Communities: Why You Should Care Exploring three social communities and some typical business problems that effective engagement can solve. |
CRM
June 1, 2009
Christopher Musico |
Service and Social Media: You're Not Social (Enough) Communities and channels are rapidly expanding - and your company needs to at least know its place in all of them. |
CRM
May 6, 2015
Maria Minsker |
IBM Partners with Facebook to Offer Integrated Marketing Tools The collaboration will enable users to better hone their advertising campaigns. |
IndustryWeek
December 16, 2009 |
Unstructured Collaboration is Key to Increased Innovation and Business Agility in 2010 In 2010, manufactures will adopt social collaboration tools as they look to integrate social computing tools and platforms into their business processes, linking internal communities and external communities. |
PHONE+
July 27, 2009
Mike O'Neil |
Using Social Media to Build Your Business Whether you're a business owner, channel manager, sales professional, sales engineer or even a lead generator, social media can provide a tremendous competitive advantage for you and your business. |
Pharmaceutical Executive
August 1, 2012
Wendy Balter |
New Approaches to Medical Education Planning Promotional medical education planning used to be able to focus on the science first, without much consideration for delivery channels. Now technology expertise and channel considerations demand an equal share in up-front planning. |
CRM
June 2010 |
Crumbling into Communities Even as Facebook's membership nears the half-billion mark, your customers are splintering into thousands of other communities. Whether or not these groups are yours, you need to pay attention. |
CRM
September 7, 2010
Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
Commercial Investment Real Estate
Nov/Dec 2008
Stephanie Bell |
C U Online Social networking sites offer several ways to increase your contact base. |
CRM
May 30, 2013
Kelly Liyakasa |
Salesforce.com Launches Company Communities Widens scope of Salesforce platform to drive enterprise mobility. |
CRM
September 2011
Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CRM
September 12, 2012 |
IBM Brings Analytics to Social Business Processes Companies can use the new IBM Connections software to apply analytics to social business initiatives. |
CRM
July 2013
Leonard Klie |
Enterprise Software Retools Customer Experiences Disruptions in the traditional sales model create urgency for vendors and opportunities for end users. |
InternetNews
June 5, 2009
Andy Patrizio |
Direct Sales Make Up Less of the PC Sales Pie More and more firms are being steered to resellers and integrators, and only the largest firms are getting direct support from PC OEMs, Gartner finds. |
CIO
November 15, 2012
Kristin Burnham |
Social Networks Drive IT Purchasing Process A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. |
PHONE+
Justin Chugg |
Using LinkedIn for Lead Generation How channel partners can use LinkedIn to generate sales leads. |
Commercial Investment Real Estate
Mar/Apr 2014
Gray & Ryan |
B2B Research LinkedIn can be a powerful business-to-business tool for the real estate industry. However, commercial real estate professionals have to put the time in to dig for the information. |
CRM
April 1, 2011
Scott Swope |
Social Media Interaction a Challenge for Web 2.0 Sites Too How companies can reap the benefits of social media. |
CRM
January 2008
Marshall Lager |
Fine-Tuning the Channel They're not exactly employees, and they're not quite customers, but your channel partners can be equally important - and you can't just direct them by remote control. |
CRM
June 2011
Donna Fluss |
Use Social Media Proactively Leveraging sites like Facebook and Twitter is critical |
CRM
August 2011
Barton Goldenberg |
Overcoming Skepticism to Exploit Social CRM Many executives fear a healthy two-way conversation with customers. |
CRM
February 2014
David Myron |
Should You Offer Social Customer Support? More progressive companies are moving beyond the experimentation stage and incorporating solutions that enable them to listen, analyze, and respond to customers on social media. |
Fast Company
Rachel Gillett |
How To Become A Content Master On LinkedIn Over the years, the social networking site has transitioned from a virtual Rolodex and resume to the mothership of all things professional. |
Bank Technology News
May 2009
Rebecca Sausner |
Know Your Customers Means Knowing Your Social Media Facebook, Twitter, Linkedin and the next social media platforms sure to emerge present pressing questions for retail banks: Should we be there? |
CRM
August 19, 2011
Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
CRM
August 19, 2010
Allison Marr |
The Social Smorgasbord Leverage consumer networks - but avoid the sin of data gluttony. |
PHONE+
December 22, 2009 |
How Will the Communications Industry's Indirect Channel Be Transformed in the Next 10 Years? Telecom executives weigh in on what the future holds for the telecom industry. |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
HBS Working Knowledge
June 12, 2006
Rangan & Bell |
The Promise of Channel Stewardship Companies need a new strategy for going to market, says Harvard marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. |
CRM
June 2010
Lauren McKay |
Crafting a Community Companies can corral as many customers as they like, but any true community has to truly benefit its members - customers and companies alike. |
Financial Advisor
July 2010
Andrew Gluck |
A New Era With broker-dealers now starting to embrace social media, advisors have many more ways to market their firms. |
Financial Planning
September 1, 2012
John J. Bowen, Jr. |
Planners: Reset Your Social Media Strategy to Attract Affluent Clients Improve your efforts to attract affluent clients through LinkedIn and Facebook (and not Twitter). |
PHONE+
April 29, 2010
Khali Henderson |
Q&A With Cavalier Channel Chief Michael Gough Cavalier Telephone, a full-service telecom company announced the addition of Michael Gough as its new channel chief. He shares his plans for his new position. |
Search Engine Watch
November 9, 2009
Ron Jones |
Facebook Fan Pages 101 Marketers, organizations, and businesses can reach out to customers using Facebook's group pages and fan pages. |
CRM
July 1, 2010
Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
CRM
January 11, 2013
Eric Litster |
The Shifting B2B Marketing Landscape Leverage mobile and social media so your business won't be left behind. |
CRM
June 1, 2009
Clara Shih |
Sales in the Facebook Era In this excerpt from her new book, "The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff," the head of social media alliances and product strategy at Salesforce.com provides her take on the future of CRM and social media. |
| PHONE+ |
TWC Selected as a PHONE+ Top 50 Channel Program Time Warner Cable Business Class was selected from among hundreds of companies as a Top 50 Channel Program. |
Information Today
December 26, 2007
Erik Arnold |
LinkedIn Introduces New Features and the Intelligent Applications Platform LinkedIn, the world's largest professional network, recently announced changes that represent the first small steps to gain social market share by distributing applications using OpenSocial. |
InternetNews
February 2, 2010 |
Facebook Seen as Biggest Threat to IT Security New survey from Sophos highlights concerns about using social media sites inside the enterprise. |
CRM
December 2015
Leonard Klie |
E-Commerce Gets Social Salesforce.com and SAP bring e-commerce capabilities to social communities |
CRM
June 2013
Kelly Liyakasa |
Collaboration Meets Community Platforms Enterprises are combining peer-to-peer and Web self-service capabilities to improve customer service and lower cost. |
