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Coke's World Cup Song is a Marketing Winner Wavin' the Flag has boosted sales and light-heartedly tied its brand to things young consumers care about - soccer and pop music.   |
The Motley Fool
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Coca-Cola Pours Into Your Ears The company takes music product placement to the next level. |
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Two Versions of K'naan's "Wavin' Flag" K'naan rewrote the lyrics of his anthemic single for Coca-Cola to reflect the brand's happy image. |
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Your 401(k) Is Making a Statement What's the most powerful symbol of a troubling year in finance? There are many candidates, from disgraced Wall Street analysts to CEOs in handcuffs. But few symbols rival the unopened 401(k) statement -- a quarterly window into the personal wealth of millions of Americans. |
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The Disrupters: Working Outside The Business Norm Can their creativity win big in the business world? |
The Motley Fool
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Coke Teaches the World Cup to Sing If Coca-Cola knows how to do anything, it's marketing, and as World Cup fever sweeps the world, the company's showing that it knows how to keep everyone cool. |
BusinessWeek
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How Good Is Your 401(k)? With its vast, free database, researcher BrightScope could alter the retirement landscape as much as Morningstar changed funds. |
