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June 2, 2010
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How Is Your SEO Strategy Really Performing? Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.   |
Entrepreneur
April 2010
Nicholas Chilenko |
It's In the Way That They Use It Website design and usability are critical to converting eyeballs to sales for small business. |
Entrepreneur
July 2005
Catherine Seda |
Spill the Beans If you share free information with potential customers, they're more likely to remember you when it's time to buy. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
AskMen.com
January 9, 2002
Justin Becker |
How To: Build A Personal Website In 7 Steps I'll show you how easy it is to get a website up and running, in 7 simple steps... |
AFP eWire
January 20, 2004 |
Making Your Website Work With Your Fundraising Plan How can I get more supporters and potential donors to visit our organization's website? How can I make our website more interactive? Will our website look funny in different browsers or on a Mac? Answers to these questions and more |
Entrepreneur
September 2005
Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
AFP eWire
October 4, 2004 |
Nonprofits Continue Love/Hate Relationship with Internet While web usage is prevalent in the nonprofit sector, a majority of charities aren't satisfied with their web design and many still aren't seeing much traffic, according to a recent survey. |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
Entrepreneur
December 2008
Heather Clancy |
Who's on Your Site? Real-time tracking tools make it easier than ever to monitor your online traffic. |
Search Engine Watch
April 6, 2011
Andy Atkins-Kruger |
How to Test International Search Marketing Opportunities at Low Cost Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories. |
Search Engine Watch
September 14, 2010
Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. |
Information Today
September 10, 2015 |
ProQuest Website Gains Portuguese Portal ProQuest launched a Portuguese-language version of its website for its Brazilian customers. |
Inc.
February 2008
Buchanan et al. |
Your Website: How to Jazz Up Your Site By now, most companies have a website. But most companies probably aren't making the most of it. Read on for some tips on how to make the most of yours. |
AFP eWire
December 1, 2008
Lynch & Habig |
Helpful Tips on Search Engine Advertising You're hoping to get a flood of visitors (a.k.a. prospective donors) to your brand new website, and jumpstart your online fundraising program. Have you thought of buying search engine ads? |
Entrepreneur
March 2005
Catherine Seda |
Go Live They've got questions, you've got answers. Now you can reach out to your prospects and keep them happy with live chat on your site. |
Searcher
November 2011
Rushton & Funke |
The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information. |
InternetNews
December 22, 2010 |
SBA Retools Website With a Personal Touch Agency continues the administration's efforts to improve government's Web presence, includes Facebook, Twitter and YouTube links along with personalized navigation. |
Search Engine Watch
April 22, 2004
Chris Sherman |
Mastering Search Engine Advertising Buying your way to the top of search results may seem easy, but managing an effective search engine advertising campaign requires a thoughtful approach. Here are some recommendations from a new book, Search Engine Advertising. |
Search Engine Watch
September 4, 2000
Danny Sullivan |
Search Engine Optimization Firm Sold For $95 Million Search engine optimization is sometimes labeled a cottage industry, but plenty of companies take an industrial approach to generating traffic for clients. Case in point is Website Results, which was purchased by Internet advertising company 24/7 Media in a $95 million stock deal. |
Entrepreneur
April 2010
Mikal E. Belicove |
How Fast is Your Company? Don't keep customers waiting. Turbocharge the performance of your website. |
Entrepreneur
March 2006
Catherine Seda |
One Last Thing Want to annoy customers who visit your website? Use an entry pop-up. Want them to stay or come back later? Try a well-timed exit pop-up. |
Entrepreneur
May 2006
Nichole L. Torres |
Web of Neglect If your site's outdated, you could be paying the price-in customers. |
Search Engine Watch
February 7, 2011
Eli Goodman |
Weather Forecast? Don't Know, Check Google While winter weather causes only moderate increases in audience visitation, it produces much more sizeable gains in engagement and search activity. Here's a look at how much more important search becomes during this time of the year. |
Entrepreneur
June 2007
Catherine Seda |
Rave Reviews On the web, customer testimonials speak louder than advertising. |
CIO
November 15, 2002
Susannah Patton |
Web Metrics That Matter Web metrics are no longer one-size-fits-all. Now they must match your website's business and audience. Here are the latest tools to gauge your website's effectiveness. |
CRM
October 25, 2013
Daniel Incandela |
Is Your Web Site Delivering a Great Customer Experience? 15 tips for making sure it does. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
AFP eWire
June 13, 2005 |
Website Back to Basics: Site Search A search field is more than a convenient tool for web visitors. It is a fundamental component of the visitor/donor experience because it is a window on visitor needs and desires. |
Search Engine Watch
May 5, 2010
Gareth Owen |
Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics. |
AFP eWire
October 20, 2008
Lynch & Habig |
Online Fundraising: Is Your Website Google-friendly? If you're trying to figure out what sure-fire steps you can take to bolster your fundraising efforts in the coming weeks and months, have you considered search engine optimization? |
Entrepreneur
March 2009
Amanda C. Kooser |
Your Site + SEO = High Search Rankings If search engines can't find you, neither can customers. Build your site right. |
Inc.
December 2007
Michael Fitzgerald |
Clicks for Cash Earning more from your website. |
Entrepreneur
December 2004
Amanda C. Kooser |
Magic Markets Since winning interland and Entrepreneur's website makeover contest, Deborah Nail of Pursesnickety! has been up to her handbags in improved technology. |
Search Engine Watch
January 19, 2009
Ron Jones |
Web Analytics 101, Part 1 Without looking to see how your Web site is performing, and learning more about the people visiting your site, you're throwing away a huge opportunity. |
Search Engine Watch
June 23, 2009
Carrie Hill |
Taking the Fear Out of Web Analytics for Your Small Business Do you have Web analytics installed on your small business Web site? If not, you should. How will you know how your Web site is performing if you aren't measuring the right data? |
Search Engine Watch
May 10, 2010
Bas van den Beld |
8 Things Website Owners Can Learn From Gordon Ramsay Optimizing a website is just like running a restaurant. Here's what chef Gordon Ramsay can teach us about avoiding "SEO Nightmares." |
AFP eWire
March 14, 2005 |
Website Back to Basics: Core Content Think a solid, interactive and even innovative website is just for the bigger charities? Think again. Here begins a five-part series on how smaller and mid-size organizations can get back to website basics and develop sites that resonate with donors. |
Search Engine Watch
August 25, 2010
Kevin Gibbons |
Why Google is Never the 'Only Customer' Four reasons why it's so important to write for people - not just Googlebots. |
The Motley Fool
May 8, 2006
Jim Mueller |
Foolish Forecast: Audible Muffled The provider of downloadable spoken-word content disappointed many investors last year. Tomorrow, the company will announce earnings for first-quarter 2006. Read on to see what expectations are now. |
Information Today
January 14, 2014 |
Online Information Conference Closes Previous Online Information conferences addressed topics such as social media, Big Data, mobile devices, ebooks, and open access. |
CRM
June 3, 2015 |
TruConversion Launches New Web Analytics Product TruConversion brings together heatmaps, surveys, polls, AB testing, form analytics, and conversion funnels in one product. |
Science News
September 8, 2007 |
Science Safari: How Green Are Your Travels? This website offers a rough gauge of the carbon-dioxide emissions associated with flying around the country. |
Entrepreneur
December 2007
Amanda C. Kooser |
Widgets That Wow These nifty tools add oomph to your website. The best part? They won't break your budget. |
Financial Planning
November 1, 2012
Dave Grant |
It's Time to Fix Your Website for Financial Advisors If your firm's home page looks like it s stuck in the 1990s, you re likely driving away prospects and employees. Here are 7 rules for making an upgrade. |
Search Engine Watch
August 13, 2010
Frank Watson |
Beyond Website Analytics: Tools For Helping Measure 'Other Things' Many tools help measure the areas beyond basic website analytics. A look at some helpful e-mail, tracking, and social media tools. |
Entrepreneur
February 2009
Lindsay Holloway |
Lingo for Thriving in a Web Economy The language of technology moves as fast as the technology itself. Here's a roundup of the latest terms. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
The Motley Fool
December 2, 2008
Brian Orelli |
Congratulations, It's a Website UnitedHealth jumps on the health website bandwagon. |
AFP eWire
April 11, 2005 |
Back to Basics: Make Your Site User-Friendly Do you think investing in expensive website redesigns will make your website more user-friendly? Here are the basic elements that should be incorporated into a nonprofit website before you even look at costly new technology. |
