| Similar Articles |
|---|
 |
The Motley Fool
December 13, 2011
Evan Niu |
Apple Is No Match for Google When it comes to mobile advertising, Apple can't beat Google.   |
The Motley Fool
May 4, 2010
Eric Jhonsa |
Why the FTC Should Keep Its Hands Off Google There's too much competition to worry about Google's purchase of AdMob. |
Search Engine Watch
September 17, 2010
Marc Poirier |
Apple iAd -- A Summary for Search Marketers Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. |
InternetNews
June 3, 2009
Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
Entrepreneur
March 2010
Jason Ankeny |
The New Advertising Age Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without. |
Search Engine Watch
April 16, 2010
Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different? |
InternetNews
November 11, 2009 |
Global Internet Ad Spending Stabilizing: IDC Declines continue, but the research firm looks for recovery in 2010. |
Entrepreneur
May 2007
Catherine Seda |
Visual Appeal How to add video to your site. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
InternetNews
March 30, 2009
Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
The Motley Fool
December 16, 2011
Tamara Rutter |
Companies Cashing In on Mobile Gaming Up your investing game with winning players like Apple, Google, and Zynga. |
InternetNews
August 28, 2009 |
Google Opens Ad Platform to Third-Party Networks Outside ad networks approved by Google in coming months will get a crack at the company's AdSense publisher sites. |
BusinessWeek
April 29, 2010
Peter Burrows |
Innovator: Omar Hamoui Hamoui created a way for advertisers to place targeted ads on mobile Web sites to reach the growing legion of smartphone users worldwide |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
February 26, 2009
Kenneth Corbin |
Online Ad Spend Could See First Decline in Years After years of steady increases in online advertising, the bears have finally caught up. |
The Motley Fool
November 6, 2010
Eric Bleeker |
Essential Apple News: Is Advertising the Next Major Opportunity? The Mac maker rushes to expand its iAd advertising agency and has other legal issues. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
InternetNews
May 24, 2010 |
FTC Clears Google's AdMob Purchase Thanks in large part to Apple's recent acquisition of Quattro Wireless, antitrust authorities at the Federal Trade Commission clear Google's $750 million acquisition of AdMob. |
Search Engine Watch
June 16, 2008
David Szetela |
Google Mobile Advertising on the Content Network Creating a mobile ad campaign that displays banner ads on Google's mobile content network can be ideal for businesses that rely on phone calls to start or close a sale. |
Inc.
February 2008
Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
InternetNews
March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews
March 22, 2010 |
Online Ads Saw First Growth in a Year in 4Q Research firm IDC reports that after three dismal quarters, the online ad sector ended the year with a bang, thanks in no small part to eBay's terrific fourth quarter. |
BusinessWeek
April 22, 2010 |
How Apple Opened Up--and Made a Fortune How Apple Opened Up -- and Made a Fortune. |
The Motley Fool
June 15, 2010
Mac Greer |
Roundtable: Is Apple Playing Dirty With Google? Should the iEmpire be nicer to the search giant? |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Entrepreneur
April 2010 |
Apple at the Core of AdMob's Success An info-graphic tracks the growth of AdMob along with Apple's milestones. |
Search Engine Watch
June 23, 2008
David Szetela |
Hot, Tiny Ads: Banner Ads for Mobile Screens Mobile content ads have to work especially hard, given their small size. The Content Advertising series winds up with a recap of best practices for designing small ads with big impact. |
InternetNews
January 12, 2009
Judy Mottl |
Mobile Ads Find a Welcome on Smartphones Some stats say that iPhone, BlackBerry users are not averse to mobile marketing. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
The Motley Fool
June 24, 2011
Tim Beyers |
Go Public Now, Yelp Research predicts that total U.S. spending on mobile ads will rise from $790 million last year to more than $4 billion by 2015. |
Search Engine Watch
March 30, 2010
Jeremy Hull |
The 4 Keys to Writing a Paid Search Masterpiece How to draft effective paid search ad copy in 70 characters or less. |
The Motley Fool
May 4, 2007
Timothy M. Otte |
Surprising Growth at Unilever The Anglo-Dutch consumer goods giant delivers surprisingly strong first-quarter sales. As you think about how best to position your portfolio over the next few years, consider Unilever as a potential core holding. |
Search Engine Watch
January 4, 2011
Ryan Woolley |
How to Structure an AdWords Account -- A Practical Guide A walk-through of some of the core components in setting up your Google AdWords account, plus tips on particular AdWords features that can help improve your program's performance. |
InternetNews
April 8, 2010 |
Apple Unwraps iPhone 4.0 In addition to the new multitasking OS and enterprise-friendly features, Apple unveiled iAd, a hosted advertising platform. |
Search Engine Watch
September 8, 2008
David Szetela |
Killer PPC Ads: The Final Word These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. |
The Motley Fool
June 27, 2011
Tim Beyers |
Does Google Need to Be Broken Up? The FTC takes a closer look at the Big G's business practices. |
The Motley Fool
July 11, 2007
Nathan Parmelee |
Quick Take: Is Unilever Up for Grabs? Peanut butter, toothpaste, and laundry detergent make for an interesting combination. Unilever investors, take note. |
