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CRM November 30, 2011 Judith Aquino |
Salesforce Takes Enterprise Social Media Marketing to the Cloud Radian6 Social Marketing Cloud lets companies monitor 150 million sources of social media conversations and more |
CRM April 8, 2015 |
Spredfast Introduces Intelligence for Social Data Spredfast Intelligence gives users real-time access to billions of pieces of social data in one integrated smart social platform. |
CRM November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Bank Systems & Technology April 12, 2010 Penny Crosman |
SAS Launches Social Media Analytics Analysis of positive and negative Twitter, Facebook sentiment about a bank can be integrated with CRM and other internal software. |
CRM June 2012 Judith Aquino |
Find the Right Social Media Monitoring Tool Knowing how your brand is faring on the Web is essential, but which solution is best for your organization? |
Search Engine Watch October 12, 2010 Garry Przyklenk |
How to Get Actionable Insights From Social Media Measurement and Monitoring Tools Social media monitoring tools provide a ton of data that you can use for brand management, generating leads, business development, and customer service. Here's how to cut through the noise and find your way to big profits. |
InternetNews May 3, 2011 |
Salesforce Closes $326 Million Deal for Radian6 Salesforce.com completes its acquisition of social CRM vendor - what happens now? |
Search Engine Watch August 10, 2009 Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
CRM March 30, 2011 Leonard Klie |
Salesforce.com Acquires Radian6 Salesforce.com put an end to the rumors today by announcing its acquisition of Radian6. The deal is worth $276 million in cash and $50 million in stocks. |
CRM June 16, 2011 Brittany Farb |
Meltwater Launches Buzz Engage Meltwater unveiled yesterday Buzz Engage, fusing the social CRM and business offerings it gained in its March acquisition of Jitterjam with the social media monitoring and analysis capabilities of its own Buzz solution. |
CRM August 10, 2012 Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Information Today April 15, 2010 |
SAS Social Media Analytics Tool Extracts Marketing Data from Social Networks Its new enterprise solution product, SAS Social Media Analytics, will tap into online conversation data to help medium and large companies understand, predict, and act on social media data. |
CRM July 17, 2012 |
Salesforce Radian6 Delivers New Insights An expanded partner ecosystem also caps the Radian6 social media monitoring and listening tool. |
Search Engine Watch December 13, 2010 Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
CRM June 5, 2012 Kelly Liyakasa |
Oracle Acquires Collective Intellect Software giant builds out deeper cloud social offerings |
CRM February 22, 2012 |
TARGUSinfo Adds to Its ElementOne Marketing Analytics Platform New Describe Targets function provides marketers with easier, faster access to essential information about consumers. |
CIO November 1, 2011 Cindy Waxer |
Tap the Social Media Stream for Competitors' Secrets Savvy companies are monitoring Facebook, Twitter and LinkedIn to pick up valuable competitive intelligence about their rivals' product specs, pricing, finances and dissatisfied customers. |
Search Engine Watch February 24, 2011 Nathan Linnell |
The Social Media ROI Conundrum Don't be shortsighted -- look at these four essential components to see how social media can impact the long-term health of your brand. This is where you'll find the true value of social media. |
CRM June 2010 Juan Martinez |
Marketing to a Community Gathering your company's brand fanatics together is only the start. Now you have to mind your messaging. |
CRM April 9, 2014 |
Sysomos and Clarabridge Partner on Multichannel Customer Analytics The technology partnership pairs social intelligence with customer insights. |
CRM August 19, 2011 Saurabh Mittal |
Six Myths of Social Media Understanding the evolving customer service social landscape. |
Search Engine Watch April 29, 2011 Jason Cormier |
Social Design Strategy: Working from the Outside In Insights on what social media marketers should keep top of mind when helping businesses meaningfully engage with their customers. |
Entrepreneur September 2009 |
The Twittering Class How social media can elevate your company's online cred. |
CRM September 2011 Brittany Farb |
Marketing to Communities Why old-school advertising delivers the wrong message |
CRM June 7, 2010 Carlos Diaz |
5 Things You Need from Your Community Management Platform Making conversations the center of innovation and business strategy. |
Search Engine Watch July 20, 2010 Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
Search Engine Watch October 18, 2010 Jason Cormier |
Social Intelligence for Facebook Marketing How to shape strategies and tactics specific to fan engagement, application development/deployment, and advertising. |
CRM July 30, 2012 Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
CRM November 2012 Judith Aquino |
Transforming Social Media Data into Predictive Analytics More organizations are leveraging psychographic data to forecast positive -- and negative -- results. Companies are eagerly listening to what is being said about their brands and searching for ways to take advantage of all this data. |
CRM July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
CRM May 2, 2012 |
C3 Customer Contact Channels Partners with Social Dynamx for Social Media Customer Care Needs C3 becomes first with advanced capabilities to manage social media conversations. |
CRM June 25, 2015 Oren Smilansky |
Union Metrics Unifies Social Suite, Adds Facebook Analytics Capabilities Increased connectivity between platforms aims to give marketers insights into the key drivers of brand-related online conversations. |
CRM July 1, 2010 Aaron Strout |
4 Keys to Online-Community Success What many marketers overlook -- and why. The big question many marketers are facing today is, can they have their cake (a branded online community) and eat it too (tap into the critical mass of mega social network, Facebook). |
Search Engine Watch July 6, 2009 Liana Evans |
Customer Service in Social Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. |
Search Engine Watch July 14, 2010 Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Wall Street & Technology May 31, 2007 Kyle Duckers |
Savvy Financial Services Firms Tap Employee Intelligence For Strategic Decision Making The challenge for most capital markets firms is not a lack of raw data, but a lack of context and insight based on that information. |
InternetNews March 4, 2011 Paul Shread |
Salesforce Friends Facebook for Call Centers The SaaS giant adds support for Facebook to its Service Cloud 3 call center. |
CRM October 3, 2014 |
Sendible Launches Sendible 360 Social Media Platform Sendible 360 simplifies social media interactions for businesses. |
Search Engine Watch November 2, 2009 Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
CRM October 3, 2011 |
LeadJen Launches Social Lead Generation Solution New tool tracks mentions and responds directly with preset content to create new sales opportunities. |
Search Engine Watch September 10, 2010 Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch March 24, 2011 Nathan Linnell |
Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies. |
Information Today April 26, 2012 Theresa Cramer |
Making Sense of Business Intelligence With FirstTweets Using Twitter as a business intelligence tool, however, has presented a lengthy list of challenges. The sheer volume of information being shared via Twitter is daunting to say the least, especially when all you have to battle the tide of information is a few keywords and hashtag searches. |
CRM June 2011 Leonard Klie |
Radian6 Deal Enables Salesforce.com To Monitor the Social Web Valued at $326 million, the acquisition brings social media monitoring platform to CRM giant. |
CRM April 27, 2015 |
Talkwalker Introduces IQ Apps for Social Data IQ Apps helps companies to use social data to make informed decisions. |
Search Engine Watch July 26, 2010 Nathan Linnell |
6 Key Metrics for a Social Media Measurement Dashboard Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. |
Fast Company Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM September 7, 2010 Rob Howard |
Try Being Unsocial with Customers First You don't want social CRM. You want integrated customer intelligence. |
Registered Rep. August 19, 2011 Kevin Nichols |
Five Tactics for Leveraging Social Media in Volatile Markets The following are five social media tactics forcommunicating your calm presence, bolstering your brand and simultaneously finding new prospects in tough times. |
CRM July 1, 2010 Filiberto Selvas |
Fishing Where the Fish Are (with Your Influencers' Help) The peer influencer in the era of the social operating system and the distributed online community. |