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Search Engine Watch
April 16, 2010
Michael Boland |
iAds and iPads: New Directions in Mobile Advertising (and Search) With Apple's iAd challenging Google, the mobile search ad wars are heating up. Will Apple teach advertisers to think different?   |
The Motley Fool
June 8, 2010
Nathan Alderman |
Apple's Not-So-Secret Weapon Overshadowed by iPhone oohs and aahs, iAds could be no less important. |
The Motley Fool
June 10, 2010
Nathan Alderman |
Google's Bid to Rule Mobile Ads The search giant scoffs at Apple's iAds with its own open framework. |
Search Engine Watch
August 1, 2008
Michael Boland |
Has Mobile Local Search Finally Arrived? Can the iPhone and Google's Android fix the limitations that have plagued mobile advertising and mobile search? It could take a couple years to really get moving, but after a long period of being rusted shut, it appears that the wheels are finally starting to creak forward on local mobile search. |
Fast Company
Neal Ungerleider |
Apple's Latest iOS Update Is Bad News For Advertisers Apple is making big, privacy-friendly changes to the way iPhone and iPad apps work -- and many developers probably won't like them. |
InternetNews
April 29, 2009
Michelle Megna |
The Shelf Life of an iPhone App How long an iPhone app has before users hang up on it - and why advertisers and developers should care. |
BusinessWeek
April 22, 2010 |
How Apple Opened Up--and Made a Fortune How Apple Opened Up -- and Made a Fortune. |
InternetNews
March 16, 2009
David Needle |
Will Ads Be Key to Free iPhone Apps? Vdopia thinks its ad network can help keep the cost of iPhone apps low or free even as rumors of a 'Premium App Store' from Apple spread. |
The Motley Fool
December 13, 2011
Evan Niu |
Apple Is No Match for Google When it comes to mobile advertising, Apple can't beat Google. |
The Motley Fool
December 16, 2011
Tamara Rutter |
Companies Cashing In on Mobile Gaming Up your investing game with winning players like Apple, Google, and Zynga. |
BusinessWeek
September 30, 2010
Michael White |
Apple Takes Share from Google in Mobile Ads In just a few months, Apple's iAd has captured a large chunk of the rapidly growing mobile ad market. |
The Motley Fool
November 6, 2010
Eric Bleeker |
Essential Apple News: Is Advertising the Next Major Opportunity? The Mac maker rushes to expand its iAd advertising agency and has other legal issues. |
InternetNews
September 9, 2010 |
Apple Relents on App Store Guidelines, Developer Rules Mobile app creators get greater flexibility in the tools they use and more visibility into Apple's approval process. |
Search Engine Watch
April 19, 2011
Melissa Mackey |
5 Often-Overlooked PPC Tips for Beginners If you're a PPC newbie, here are some basic strategies to get the best results from your PPC campaigns right away. |
Fast Company
May 2009
Farhad Manjoo |
Mobile App Mania Apple ignited the frenzy that has the tech world all shook up with mobile-app fever. How startups, big brands, and the iPhone's rivals are vying to cash in on the booming market. |
BusinessWeek
April 22, 2010
Peter Burrows |
Apple's Endless Expanding App Universe In 2008, Steve Jobs said, 'Let there be apps.' Now a cosmos full of companies and developers is bound by the laws of Apple -- for better and worse. |
InternetNews
August 3, 2009
Michelle Megna |
Click Fraud Rate Dips, Publisher Scams Rise If you advertise on ad networks, beware of publisher collusion fraud. |
InternetNews
November 4, 2009 |
Apple Claims 100,000 Apps, Google Analyzes Them Apple continues to lead in bragging rights for smartphone apps, while Google expands its free Web analytics for mobile developers. |
Fast Company
Jul/Aug 2013
Alison Overholt |
How Smule Chief Product Officer Prerna Gupta Turned iPhones Into Mics, The App Store Into A Stage Smule boasts more than 90 million downloads of its music-creation apps, including Songify and LaDiDa, on which users have created more than 950 million original songs. |
Entrepreneur
February 2010
Jason Ankeny |
Creating iPhone Apps on the Cheap These startups are enabling the low-cost creation of iPhone apps. No programming experience necessary. |
InternetNews
July 14, 2009 |
Apple Dominates Mobile App Stores as Rivals Near Apple maker crows about its booming consumer business as rivals start carving out their own share of the market. |
InternetNews
January 19, 2011 |
The Top iPhone & iPad Downloads of All Time Apple reveals which free and paid apps have been downloaded the most for the iPhone and iPad. |
The Motley Fool
July 30, 2010
Wade Roush |
OpenAppMkt: The Return of the iPhone Web App? Let the apps flow! |
InternetNews
May 5, 2010 |
iPad App Prices Holding Steady With iPhone It's only been a month since it shipped, but so far, the price difference for iPad apps is less than a dollar over the average iPhone app, a report finds. |
The Motley Fool
November 2, 2009
Eric Jhonsa |
Is Apple Becoming the Microsoft of Wireless? The App Store's success might make it happen, but challenges remain. |
The Motley Fool
June 10, 2010
Jordan DiPietro |
Google Takes Aim at Apple Google is upset with Apple's latest ploy to prohibit competitive advertising. |
InternetNews
October 8, 2008
David Needle |
'Thank You Apple. Seriously.' The iPhone's success is helping Apple, developers and even the competition. |
InternetNews
April 8, 2010 |
Apple Unwraps iPhone 4.0 In addition to the new multitasking OS and enterprise-friendly features, Apple unveiled iAd, a hosted advertising platform. |
InternetNews
November 24, 2008
Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
Fast Company
Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
CIO
September 30, 2009
Tom Kaneshige |
iPhone App Prices: How Much is Too Much? iPhone app developers are pushing the patience of some users with apps priced at $99. But what's the "right" price for an iPhone app? While users like free best, three sweet spots are emerging - all under $20. |
InternetNews
March 30, 2010 |
iPad Launching With Pricey App Bonanza Leaked screenshots suggest that when the much-hyped iPad debuts, it will have a full complement of apps, with some prices ranging well into the double digits. |
InternetNews
May 8, 2009
Michelle Megna |
iPhone Apps Now Require 3.0 Compatibility Requirements get tighter on developers looking to get their apps on Apple's App Store, as the Store's admission criteria again find their way into the spotlight. |
InternetNews
September 28, 2009 |
Apple's Bragging Rights: 2 Billion App Downloads Apple's App Store today surpassed 2 billion downloads, proving that the iPhone maker still reigns supreme in the mobile app world. |
The Motley Fool
May 4, 2010
Eric Jhonsa |
Why the FTC Should Keep Its Hands Off Google There's too much competition to worry about Google's purchase of AdMob. |
The Motley Fool
August 28, 2010
Daniel Bailey |
App Store Crosses 250,000 Apps It's been little more than two years and Apple's app store is receiving some 600 new apps every day. |
CRM
November 16, 2012
Mayur Anadkat |
Mobile Application Success Strategies A pretty app is nice, but the key is giving customers a reason to come back. Brands should be creating apps with the intention that they will continually evolve and provide functional use to consumers. |
InternetNews
April 24, 2009
David Needle |
Apple's Billion-Download Baby The iPhone App Store gets its billionth download and one happy 13-year old. |
BusinessWeek
December 12, 2005
Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
InternetNews
March 22, 2010 |
Apple Sounds the Call for iPad Developers Developers can get approval for their apps before the device's official launch - but the clock's ticking. |
Search Engine Watch
October 27, 2008
David Szetela |
Those Mysterious Quality Scores: Fundamentally Simple If you're aware of quality scores at all, you may have a vague notion that the search engines "grade" the "goodness" of your PPC campaigns |
The Motley Fool
July 15, 2009
Rick Aristotle Munarriz |
1.5 Billion Reasons to Buy Apple Apple hits a big number, but the implications are even bigger for the growing army of iPhone users. |
PC Magazine
November 16, 2010
Wilson & Lendino |
The 50 Best iPad Apps We sift through Apple's App Store to find you the best free and paid apps for Apple's iPad that will entertain, inform, and make you more productive. |
Search Engine Watch
June 12, 2009
Michael Boland |
The Future of the Mobile Web: To App or Not to App? Improved capabilities of the Safari mobile browser in the latest iPhone have lots of implications for mobile local search. |
InternetNews
July 28, 2010 |
Mobile Apps Are Hot, But Are They Safe? The proliferation of mobile apps for the smartphone market is big business but security experts are warning that many of the apps are built on third-party code that may not be properly vetted for security risks. |
InternetNews
November 12, 2009 |
Apple Gives iPhone Developers App Status Tracker Apple is taking a step toward shining some light on its iPhone application vetting process by providing a new way for app developers to track the status of programs they've submitted to the company's App Store. |
BusinessWeek
June 10, 2010
Edwards & Hesseldahl |
The Killer iPhone How Apple designed its new model to be sweet to customers and vicious to rivals. |
InternetNews
June 30, 2010 |
Microsoft iPhone IM App Tops 1M Downloads Just five days after launching its Windows Live Messenger app for Apple's iPhone, Microsoft is already boasting that it has attracted more than 1 million downloads. |
PC Magazine
April 22, 2011
Lance Ulanoff |
Location Is Not a Four Letter Word Apple and Google are tracking your location and saving the data. So what? Who cares? |
The Motley Fool
November 17, 2010
Carl Bagh |
Google Voice App Now on Apple iPhone Apple's acceptance of Google Voice and its recent acceptance of an app by Skyfire that translates Adobe flash code into HTML speaks of Apple's slow but imminent conversion towards an open approach regarding its app store. |
