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BusinessWeek February 5, 2007 Michael Arndt	McDonald's 24/7 By focusing on the hours between traditional mealtimes, McDonald's is sizzling.
The Motley Fool January 8, 2012	Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars To make it in France, McDonald's made itself look like a French company and offered French favorites.
BusinessWeek May 15, 2006 Pallavi Gogoi	Mickey D's McMakeover The heavy plastic look is history. A clean, simple design is on the way in for McDonald's.
Fast Company October 2010	McDonald's Design Heritage The fast-food giant McDonald's has built its success on ideas that bubble up from anywhere.
BusinessWeek April 26, 2004 Carol Matlack	Can McDonald's Get Cooking In Europe? It's making a big push. But Britain poses a supersize problem
The Motley Fool November 24, 2009 Cathy Applefeld Olson	A Restaurant Ready to Shine A Foolish perspective on the nutritional value of McDonald's business.
Prepared Foods January 2008 Rita Negrete	Generational Marketing Restaurant patrons have never been more diverse, and marketing methods used to reach the different consumer bases must speak to individuals' needs.
BusinessWeek November 12, 2009 Matthew Boyle	What's Eating McDonald's The fast-food chain's strength through the recession was much ballyhooed, but now sales are slipping.
BusinessWeek July 23, 2007 Michael Arndt	Knock Knock, It's Your Big Mac From Sao Paulo to Shanghai, McDonald's is boosting growth with speedy delivery.
BusinessWeek February 5, 2007	Skinner's Winning McDonald's Recipe McDonald's CEO talks about the turnaround he helped cook up - and how the chain keeps sizzling.
The Motley Fool January 29, 2007 Jeremy MacNealy	Fool on Call: McDonald's Going Starbucks? In its most recent quarterly earnings conference call, the leadership at McDonald's introduced a subtle shift of focus. The king of quick serve will continue to push for premium in 2007.
The Motley Fool August 20, 2004 Rick Aristotle Munarriz	Happy Meals Kill Grimace! McDonald's Happy Meal turns 25. Accompanied by parents ordering off the pricier regular menu, which fast-food chain wouldn't want to cater to kids?
BusinessWeek July 5, 2004 Michael Arndt	McDonald's: Fries With That Salad? McDonald's has regained its momentum with a leaner menu. Now comes the hard part.
BusinessWeek September 24, 2009 Leona Liu	McDonald's McCafe Takes Aim at Starbucks in Europe Low-cost expansion is helping McDonald's vie with Starbucks as the continent's No. 1 coffee chain.
The Motley Fool January 24, 2011 Alyce Lomax	McDonald's Gets Defensive Mickey D's is well-positioned to ride out restaurants' rough road ahead.
The Motley Fool May 10, 2011 Alyce Lomax	McDonald's Gets Some Extra Change The fast-food giant's not alone in passing higher costs to consumers.
Entrepreneur January 2006 Geoff Williams	Behind the Arches The author takes a sneak peek into the training grounds of McDonald's franchisees: Hamburger University.
BusinessWeek February 5, 2007 Michael Arndt	Meet You For Lunch, Mom. Usual Place Meet one of McDonald's "heavy users"
The Motley Fool January 18, 2006 Brian Gorman	McDonald's Plays Chicken The fast-food chain risks losing its base as it continues to expand its non-burger menu.
The Motley Fool December 7, 2006 Alyce Lomax	McDonald's Angus Angle Will a premium Angus burger at the Golden Arches be a winning proposition?
The Motley Fool August 22, 2007 Alyce Lomax	Monsieur McDonald Charms the Continent What can rivals learn from McDonald's successful adaptations in Europe? As investors, we can only hope that our companies are wise enough to tread carefully into other cultures, armed with full awareness of their brands' strengths and weaknesses.
The Motley Fool May 25, 2011 Jim Royal	Does McDonald's Have the Right Strategy? The company behind the Golden Arches has decided that it wants customers to linger longer, and it's making investments in its restaurants to hopefully keep them there.
The Motley Fool April 19, 2007 Rick Aristotle Munarriz	Farewell, Happy Meal Shares of McDonald's hit a seven-year high this week in part because folks are going upscale, despite the buck temptations. March comps soared an astronomical 8.2% at Mickey D's.
The Motley Fool January 30, 2007 Alyce Lomax	McDonald's Cuts the Fat Phew! McDonald's finally came up with a healthier oil for its fries. The fast-food giant sure has been firing on all cylinders lately -- its recent quarterly earnings told the tale.
Entrepreneur March 2007 Chris Penttila	Big Ideas Larger companies are using innovation centers to encourage and implement new ideas. What can you learn from their tactics?
The Motley Fool April 28, 2004 Rick Aristotle Munarriz	Mickey D's Makes the Grade These are, indeed, salad days for McDonald's.
The Motley Fool June 17, 2004 Alyce Lomax	Push-Button Burgers at McDonald's? Will you soon get a burger at the touch of a button? McDonald's is testing kiosks through which hungry, hurried customers can place their orders.
The Motley Fool September 23, 2010 Russ Krull	10 Core Stocks for Your Portfolio: McDonald's McDonald's stock deserves to be on investors' menus.
The Motley Fool January 25, 2008 Jason Ramage	Calling All McBaristas With McDonald's new coffee bars is management chasing the dollar signs of a burgeoning coffee industry or trying to kick Starbucks when it's down, more than focusing on what customers want.
The Motley Fool March 9, 2004 Tim Beyers	A Slimmer, Sexier McDonald's? The fast-food giant has new choices and healthier sales, but is it all just PR folly?
The Motley Fool August 6, 2008 Alyce Lomax	The Terrible Twos in Menus Starbucks and McDonald's are both experimenting with some pricing strategies that fall within a $1-or-greater-but-not-more-than-$2 range.
The Motley Fool August 6, 2004 Cass Bielski	McDonald's: Bland No More After a good run, will McDonald's continue to pay off for investors?
Fast Company September 2015 P. Claire Dodson	McDonald's And Taco Bell Are Fighting For Millennials' Hearts, Wallets, and Stomachs McDonald's now faces competition from higher-end eateries like Chipotle and Shake Shack -- but it's in greater danger of losing value-seeking customers to Taco Bell.
The Motley Fool January 7, 2008 Rick Aristotle Munarriz	The McStarbucks Menace? McDonald's, the world's leading fast-food chain, starts rolling out coffee bars within its namesake burger joints, complete with their own McBaristas.
The Motley Fool March 11, 2005 Brian Gorman	McCall Centers McDonald's latest idea could hurt customer service. The concept of restaurant as factory, even in the case of fast-food chains, can only be taken so far.
The Motley Fool December 31, 2007 Mike Kasprzyk	Best Stock for 2008: McDonald's Hamburger restaurateur and real-estate conglomerate McDonald's has been firing on all cylinders, and there's still more to come.
The Motley Fool January 11, 2005 Brian Gorman	Next: McDonald's Riches Brew The fast food giant will reportedly turn to coffee to continue to boost its margins.
The Motley Fool July 6, 2005 Brian Gorman	McDonald's New Duds The fast food company's plan to remake its uniforms is money well spent.
The Motley Fool July 26, 2010 Alyce Lomax	2 Great Eats for Your Portfolio Which stock do you think is most appetizing?
The Motley Fool January 17, 2007 Alyce Lomax	Supersize Sales at McDonald's It's clear that McDonald's didn't stage any temporary turnaround -- it seems that the company is really delivering on its goal to not only be bigger, but better as well. Investors, take note.
The Motley Fool November 16, 2011 Navneet Bajaj	Revealed: The Secret of McDonald's Rich Heritage McDonald's is providing happiness to the foodies and investors.
The Motley Fool July 27, 2007 Rick Aristotle Munarriz	Fast Break for Breakfast McDonald's is getting up pretty early in the morning. It wants to have all of its restaurants open by 5 a.m. in order to grow per-unit revenue. But competitors are becoming early risers too.
The Motley Fool October 22, 2009 Alyce Lomax	McDonald's Burns Naysayers Investors worried that McDonald's momentum was slowing will find plenty of reassurance in this quarter's results.
Food Processing January 2006 Diane Toops	Toops Scoops: I'm Lovin' it; so Should You McDonald's is fighting a battle for the entire food industry, putting nutrition facts on wrappers and asking consumers to make wise choices.
The Motley Fool October 25, 2005 Nathan Parmelee	McDonald's Comes Clean McDonald's dishes nutritional details; Chipotle unwraps its SEC registration. Investors should treat the IPO like any other -- with a healthy dose of skepticism and caution.
Salon.com March 26, 2001 Daryl Lindsey	Will mad cows kill the Big Mac? With strict safety measures and new menu options, McDonald's is acting fast to stem losses from disease in Europe, and bracing for a beef scare in the U.S....
The Motley Fool November 19, 2007 Alyce Lomax	McDonald's Side of Franchise The fast-food giant is shifting more stores to franchisees so that it can focus more attention on significant international markets.
The Motley Fool January 9, 2004 Tim Beyers	McD's Hops On the Diet Wagon Fast-food chain aims to help consumers count calories, fat, carbs.
The Motley Fool December 10, 2007 Alyce Lomax	McDonald's Meaty Momentum The fast-food restaurant chain's momentum continues with November comps; same-store sales are up 8.2%.
The Motley Fool January 31, 2011 Russ Krull	10 Core Stocks for Your Portfolio: Update on McDonald's McDonald's stock still deserves to be on investors' menus.