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Product Displacement Thanks to technologies that increase consumer choice and control, TV viewers are freer than ever from the intrusion of annoying ads. Not surprisingly, product placement in TV shows is on the rise. |
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Search Engine Watch
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Salon.com
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The product placement monster that E.T. spawned From "Survivor" to "Will and Grace," advertising is becoming just another part of the story line... |
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Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
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