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Search Engine Watch
April 27, 2009
Liana Evans |
Do You Know Where Your Audience Is? Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience.   |
IndustryWeek
November 17, 2010 |
Board Member Today; CEO Tomorrow The number of Fortune 1000 directors who became the CEOs of the companies on whose boards they served more than doubled in the past year. |
InternetNews
June 25, 2009
Ed Sutherland |
Study: Top CEOs 'Miserable' At Social Networking Only two Fortune 100 CEOs use Twitter and no top business leaders maintain a personal blog, findings that show "a miserable lack of social engagement," according to a new study. |
CRM
August 27, 2010
Teala Comer et al. |
6 Best Practices for Growing a Successful Online Community Advice for organizations looking to increase their online presence. |
Search Engine Watch
August 10, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 1 Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have. |
Search Engine Watch
November 15, 2010
Nathan Linnell |
Building a Social Media Predictive Model After defining your social media goals and objectives, you need to begin to understand what it will take to meet them. Here's how to create a model that will help lead you to social media success. |
Search Engine Watch
July 6, 2009
Liana Evans |
Customer Service in Social Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your business. |
AskMen.com
Eric Santos |
Establishing A Web Presence Whether you are an entrepreneur or an employee looking for another job, it is vital for you to have a web presence, especially if you provide a service to the public. |
Insurance & Technology
May 3, 2006 |
Leadership, Vision and Collaboration: The state of technology and its influence on the state of the insurance industry ensures that increasing numbers of CEOs are more deeply acquainted with the potential of technology for their enterprise's success, and more aggressive in driving its use for competitive advantage. |
Search Engine Watch
June 28, 2010
Nathan Linnell |
Measuring Audience Engagement in Social Media Providing a framework for measuring audience engagement while also soliciting feedback for additional metrics that should be factored into such a calculation. |
Fast Company
Neal Ungerleider |
Too Many Ex-CEOs On Twitter's Board? Evan Williams Says He Would Step Down Evan Williams, Twitter's cofounder and former chief executive, said he would resign from the company's CEO-filled board if its next head was uncomfortable with the presence of multiple CEOs. |
Search Engine Watch
March 30, 2009
Ron Jones |
Twitter 101, Part 1 This three-part article is for those who are just getting started with Twitter or who simply want to know what it is and how it works. |
Search Engine Watch
July 6, 2009
Ron Jones |
Blogs and Blogging 101, Part 2 One of the best ways to approach your blog posts is to put yourself in the shoes of your followers and identify a question they might have. Your assignment is to answer that question with a post. |
InternetNews
July 23, 2009 |
Marketing Startups Get Serious About Twitter A number of companies in the fast-growing Twitterverse are focused on helping users and companies leverage the popular microblogging service for financial or marketing success. |
CIO
October 27, 2010
Kristin Burnham |
The Four Biggest Mistakes Businesses Make on Twitter Is your business suffering from Twitter neglect? Get your brand back on track by recognizing these four common errors and revitalizing your social strategy. |
Search Engine Watch
August 17, 2009
Ron Jones |
Developing a Social Media Strategy 101, Part 2 Some people might want to dive into social media because of all the buzz and it seems like the right thing to do. But without a plan, you probably won't get the results you seek. |
AFP eWire
March 2, 2010 |
Social Media Builds Support, But Fundraising Lags Overall Respondents to a recent survey felt social media channels were generally effective for enhancing relations with an existing audience and reaching out to new supporters, but less so for raising money. |
IndustryWeek
February 1, 2006
Tonya Vinas |
Latin American CEOs Differ On Concerns CEOs at companies in Mexico and South America share many of the same worries, but they differ on their levels of concern on a few key issues. |
Entrepreneur
January 2009
Francine Kizner |
Get To Know Twitter Microblogging is fast becoming the way to connect and keep up. |
IndustryWeek
December 16, 2010 |
10 Key Challenges for CEOs Chief executive officers must now be chief diplomat, chief talent officer and chief image manager, says a veteran executive recruiter. |
Search Engine Watch
August 3, 2009
Ron Jones |
Link Building Tactics 101, Part 2 Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense. |
CRM
June 2011
Donna Fluss |
Use Social Media Proactively Leveraging sites like Facebook and Twitter is critical |
Search Engine Watch
May 3, 2011
Kristi Hines |
How to Use Blog Commenting to Get Valuable Backlinks and Traffic Blog commenting can help you build relationships and authority in your industry. This will ultimately lead to organic links and new traffic. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
Inc.
September 1, 2009 |
The 2009 Inc. 500: The Demographics Here's a look at the demographics of people and companies on the 2009 Inc. 500 |
Entrepreneur
June 2010
Jennifer Wang |
Twitter: Thumbs Up or Thumbs Down? Mark Frauenfelder (up!) and Seth Godin (down!) weigh in. |
BusinessWeek
November 20, 2006
Kerry J. Sulkowicz |
CEO Pay: The Prestige, The Peril CEOs should reflect on the impact of their pay on their boardrooms and employees. |
CRM
June 1, 2009 |
Social Media from A to Z An alphabetical glossary of what you need to know about social media. |
Bank Technology News
January 2010
Michael Sisk |
Wells Fargo Hosts Mobile Monday Twitter is an intriguing customer communication channel, but its potential is uncertain and the rules of engagement are unclear. Experimentation will be needed to sort it out, and one recent test was Wells Fargo's "Mobile Monday." |
Foundation News & Commentary
Jan/Feb 2005
Bryson & Gast |
Board Briefing: CEOs on the Board What are the advantages and limitations of CEOs on foundation boards? If the CEO is on the board, should he or she have full voting rights? How do your non-profit colleagues approach this decision? |
Search Engine Watch
June 29, 2009
Ron Jones |
Blogs and Blogging 101, Part 1 Search engines will reward a site that has quality content with good rankings. For many sites, one of the easiest ways to add that quality content on a consistent basis is by starting a blog. |
IndustryWeek
May 20, 2009
Jonathan Katz |
CEO Turnover Spikes Volatility in the economy does not necessarily lead to volatility in the C-suite. |
AskMen.com
March 5, 2013 |
Qualities Of A Leader An exceptional leader is good at hiring and firing, building a culture within a company, and has resilience, vision, and more. |
Search Engine Watch
March 21, 2011
Bas van den Beld |
Where to Get Inspiration for Blog Posts Twitter, Google Trends, comments, RSS feeds -- there are numerous ways to find blogging topics. Here are a few to get you started. |
Fast Company
Chris Gayomali |
Do You Write Good Tweets? Twitter Opens Its Analytics Dashboard For All Anyone can access Twitter's new analytics dashboard, which you can check out at analytics.twitter.com. |
IEEE Spectrum
October 2007
Paul McFedries |
All A-Twitter The major buzz in microblogging centers around Twitter, a site that combines social networking and microblogging. |
HBS Working Knowledge
December 22, 2003
Martha Lagace |
How to Build a Better Board Boards need to work smarter and with a design in mind, says Harvard Business School professor Jay Lorsch. Lorsch discusses his new book Back to the Drawing Board, co-written with Colin B. Carter. |
Insurance & Technology
February 18, 2005
Katherine Burger |
Blogging for Dollars Any financial services firm or other mass marketer that hasn't begun to at least figure out how to deploy Web logs is going to be left behind by more savvy, creative and aggressive players. |
CRM
July 1, 2004 |
The Pulse: Does Your CEO Use the CRM Tools Your Company Has in Place? Graph shows that 53% of CEOs don't use CRM tools. |
ONLINE
Nov/Dec 2009
David Stuart |
Social Media Metrics Social media has been adopted by every type of library in recent years, from small special libraries to large national ones. |
Search Engine Watch
May 26, 2009
Mark Jackson |
Content is King...IF You Promote It Social media tools can play an integral role in promotion of your content and generating links. The promotion of high quality content can and will lead to natural link generation. |
IndustryWeek
February 17, 2010
Jill Jusko |
Keep It Inside Internal candidates make better CEOs than outsiders, study finds. |
InternetNews
November 10, 2009 |
Twitter, LinkedIn Join Forces Social sites sync up to create two-way flow of communication. |
IndustryWeek
February 1, 2008
Brad Kenney |
To Blog or Not to Blog Strategic use of blogs can allow manufacturing companies to increase their competitive profile, as well as their awareness of the needs and concerns of their customers. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
April 13, 2009
Ron Jones |
Twitter 101, Part 3 You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become. |
Search Engine Watch
December 8, 2010
Kevin Gibbons |
10 Top Tips For Really Ramping up Retweets When a post goes viral on Twitter, it can help your SEO and social media marketing. Here's how you can get people to tweet your stuff? |
CRM
August 10, 2012
Jesse Noyes |
Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key. |
Search Engine Watch
March 4, 2011
Derek Edmond |
5 Steps for Crafting an Effective B2B SEO Blogging Strategy Organizational methods that will help B2B companies achieve success with their blogging strategies. |
Search Engine Watch
October 12, 2009
Liana Evans |
Who Owns the Social Media Conversation? Your company is more than just one person; make sure your social media strategy reflects that. |
