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PC World
September 1, 2000
Kim Zetter & Harry McCracken |
How to Stop Searching and Start Finding Tired of wading through useless search-engine results? We test 20 engines to pinpoint the ones that really deliver the goods....   |
InternetNews
September 27, 2007
Susan Kuchinskas |
A New Face For Live Search Microsoft Live Search invents tricks to keep current users happy. |
Search Engine Watch
December 7, 2003
Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Macworld
April 19, 2006
Lee Sherman |
DEVONagent 2.0 Aimed at casual Web surfers and serious researchers alike, DEVONagent 2.0 begins where Google leaves off. And you don't have to be a scientist to use it. |
Search Engine Watch
January 5, 2009
Ron Jones |
Search Ad Quality Score 101, Part 1 Increasing your quality score for paid search campaigns will help you save money on your bid and increase your rank position. |
New Architect
January 2003
David Howard |
You Are Here Still lost? A cadre of new search engine companies want to show you the way. |
Search Engine Watch
January 11, 2011
Kristi Hines |
Is Link Relevance as Effective as Anchor Text? Obtaining links from high authority pages will increase your site's authority. Here's how to find pages with strong relevance to the keywords for which you want to rank. |
Search Engine Watch
June 18, 2001
Danny Sullivan |
Search Research From The WWW10 Conference A number of technical papers relating to indexing the web and searching were presented at the recent 10th International World Wide Web Conference, which was held from May 1 to 5 in Hong Kong... |
AskMen.com
January 31, 2001
Justin Becker |
How To: Use Search Engines Well, no need to feel lost anymore -- here is a map of which search engines I highly recommend, and which ones to use for specific searches. And since information is power, you'll feel like king of the world in no time... |
Pharmaceutical Executive
November 1, 2005
Peter H. Nalen |
Alternative Media: Targeting Audiences on the Web The most important web page to communicate with doctors and patients is the page of results that your potential customers see when they use search engines, such as Google, Yahoo!, or MSN. |
Searcher
March 2003
Stephen E. Arnold |
In Search of the Good Search: The Invisible Elephant Search remains a challenging human-computer issue. |
Search Engine Watch
November 1, 2010
Ray "Catfish" Comstock |
The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies. |
Search Engine Watch
February 7, 2007
Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
Search Engine Watch
November 3, 2000
Danny Sullivan |
New Go Site Goes Up Having given up its goal of being a portal to please all people, the new Go site was formally unveiled last month. So far it retains features that may appeal to general searchers... |
BusinessWeek
May 8, 2006
Elgin & Greene |
The Counterattack On Google How Yahoo and MSN are scrambling to slow its search-ad juggernaut. |
Technology Research News
July 27, 2005 |
Internet Structure Search engines find content via spiders that go through the pages on a Web site by following the links among pages. Here is an overview of how search engines handle queries on the Internet. |
BusinessWeek
October 1, 2009
Robert D. Hof |
Can Google Stay on Top of the Web? As Bing, Facebook, Twitter, and less well-known upstarts nip at its heels, Google has hundreds of wizards racing to come up with smarter answers. |
Information Today
June 2002
Donald T. Hawkins |
The Search Engine Meeting 2002 For anyone interested in search engines, this annual meeting is a major event on the conference calendar and should not be missed. The quality of the presentations is very high, as is the content... |
InternetNews
June 13, 2007
Sean Michael Kerner |
Search Omakase Search engines want to serve you the ads that you want, and they've got a plan to do it. Finally. |
Information Today
October 14, 2010
Avi Rappoport |
Search and Business Intelligence: The Humble Inverted Index Wins Again Text search engine technology, using sophisticated versions of inverted indexing, can create files that are effectively shadow databases in much less space, optimized for fast retrieval. |
Entrepreneur
August 2004
Catherine Seda |
In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization. |
Pharmaceutical Executive
March 1, 2007
Alex Porter |
Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach. |
Search Engine Watch
October 27, 2010
Alex Cohen |
3 Holiday PPC Tips for Black Friday (And Beyond) Fine-tuning your text ad to answer the questions of shoppers is what will set you apart this holiday season. These tips will help you increase your relevance, improve click-through rate, and answer the most profitable holiday questions. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
Search Engine Watch
July 27, 2010
Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. |
New Architect
May 2002
Michael Hurwicz |
when small is better How Google's AdWords system is changing online advertising... |
Search Engine Watch
January 10, 2011
Adam Audette |
Quit Obsessing On Anchor Text Already Instead of creating links with exact-match anchor text, work hard to build great, unique content and resources that are real contributions on the web. Provide value that builds links over time based on its own merit. |
Searcher
October 2001
Gary Price |
Web Search Engines FAQs: Questions, Answers, and Issues The Web search world changes on what sometimes seems like an hourly basis. What follows are a few selected tips and resources for some of the most well-known of engines... |
T.H.E. Journal
August 2002
Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
Search Engine Watch
January 31, 2008
Kevin Newcomb |
Search Marketers' Wish Lists, Part 2 Predictions of the future of Internet marketing from several search marketers and social media marketers. |
Search Engine Watch
July 8, 2008
Carrie Hill |
Local Search for Little Biz Luckily for small business owners, there are steps they can take to influence many of the factors that positively affect local search rankings. |
Search Engine Watch
August 5, 2010
Jon Schepke |
5 Ways to Improve Your Local Search Marketing Strategy Don't lose out on a huge amount of potential business. Use these local search strategies. |
Search Engine Watch
January 24, 2006
Patricia Hursh |
Marketing in the Search Tail: Is the Pain Worth the Gain? Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy search marketers are taking advantage of the opportunities in the 'search tail.' |
Search Engine Watch
August 31, 2010
Jennifer Van Iderstyne |
Re-Thinking Relevance in Link Building What is relevant isn't always instantly apparent. Sometimes we need to expand our definition of what relevance means. Here's how you can stretch it, and even is some cases, create link building relevance. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
InternetNews
November 12, 2004
Susan Kuchinskas |
MSN Fights for Google Search Share MSN Search is the latest entrant in a crowded market. Can it stand up to the competition? |
IEEE Spectrum
February 2006
Menczer et al. |
Googlearchy or Googlocracy? While search engines do not make for a level playing field, their use partially mitigates the rich-get-richer nature of the Web, giving new sites an increased chance of being discovered, as long as they are about specific topics that match the interests of users. |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
Searcher
June 2004
Paul S. Piper |
Google Spawn: The Culture Surrounding Google Just a few years back, the word Google existed as the name of a cartoon character and possibly among the random phonemes mumbled by toddlers. Today, one would be hard-pressed to find a person who hasn't heard of the search engine that bears this name. |
T.H.E. Journal
September 2005
DeWitt Clinton |
The Art of Effective Web Searching There are specific things that we can do to unlock the secrets buried beneath the search command line. Here are six advanced search techniques that will help you find the best results faster. |
Search Engine Watch
June 17, 2010
John Lynch |
Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings. |
Search Engine Watch
January 12, 2011
Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
Search Engine Watch
January 9, 2011
Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch
April 12, 2011
Alex Cohen |
How Social Media Affects Paid Search As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising. |
Search Engine Watch
February 10, 2010
Alex Cohen |
The Rise of Universal Paid Search 2009 fundamentally changed the balance between organic and paid search and introduced non-text ads to mainstream advertisers. 2010 will go even further. |
Search Engine Watch
November 25, 2008
Carrie Hill |
25 Design Best Practices for Your Small Business Web Site Whether you plan to hire a designer or figure it out for yourself, there are definitely some best practices you should follow when designing your Web site. |
Search Engine Watch
December 14, 2010
Thi Thumasathit |
Ad Group Structure: A How-to Guide for SEMs Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. |
Search Engine Watch
January 27, 2011
Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch
October 31, 2007
Steve Haar |
Search Quality Depends on Intention From a marketing perspective, we should try to keep in touch with the environments in which our ads and SEO efforts are seen by the users. |
Search Engine Watch
October 19, 2010
Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
