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Search Engine Watch
August 31, 2009
Ron Jones |
Google Analytics 101, Part 2 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic.   |
Search Engine Watch
February 4, 2011
Derek Edmond |
5 Ways Twitter Can Be Leveraged for B2B Search Engine Marketing Engagement is a critical ingredient for seeing measurable results from Twitter on SEM initiatives. Ongoing dialogue is what makes Twitter valuable in B2B organizations. |
AFP eWire
July 5, 2011 |
What Good is Facebook? Having a Facebook page for your nonprofit can help drive traffic to your website and raise awareness of your organization, but it is proving less effective at helping an organization recruit volunteers and raise funds, according to a recent survey. |
Entrepreneur
March 2010
Mikal E. Belicove |
A Community of One's Own Why social CRM may make more sense than Facebook. |
Search Engine Watch
September 10, 2010
Frank Watson |
Tracking Success, Part 2: AdWords and Social Media Tricks and tools to help you track conversions in AdWords and on social media sites, especially Facebook and Twitter. |
Search Engine Watch
March 22, 2011
Erez Barak |
The Social Evolution of Search Engine Result Pages How Google is changing the way they integrate Twitter results into search results, how Bing is evolving their inclusion of Facebook Like data in SERPs, and what the changes mean for online marketers. |
Search Engine Watch
February 13, 2011
Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
Search Engine Watch
December 13, 2010
Nathan Linnell |
It's Time for True Social Media Analytics A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential to drastically alter how we analyze and evaluate our social media efforts. |
CRM
October 24, 2011 |
iContact Launches Social Media Product As Part of Digital Marketing Platform Businesses can now perform social media marketing, scheduling, and analytics along with email marketing from the same application. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
CRM
July 18, 2012 |
Conversocial Analytics Platform to Focus on Customer Service Metrics New social media tool brings true customer service key performance indicators to Facebook and Twitter. |
Entrepreneur
September 2009 |
The Twittering Class How social media can elevate your company's online cred. |
Search Engine Watch
November 16, 2010
Eric Enge |
7 Social Link Building Tips A review of how social behavior can create valuable relationships and influence your link building efforts. |
Search Engine Watch
August 24, 2009
Ron Jones |
Google Analytics 101, Part 1 How do you know if your site is accomplishing the company's goals or not? Google Analytics is a good choice to begin gaining this insight, because it provides great statistics for free. |
Search Engine Watch
April 5, 2010
Nathan Linnell |
Measuring Social Media with Web Analytics, Part 2 Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two part series. |
InternetNews
March 9, 2009
David Needle |
Twitter Gets Brand-Tracking Tool Omniture says its SiteCatalyst program provides analysis of what Twitterers are saying about brands. |
CRM
November 13, 2012
Kelly Liyakasa |
SumAll Adds Instagram Analytics Tool helps companies visualize social, online sales metrics. |
InternetNews
September 15, 2010 |
Twitter Redesign Looks to Broaden Content Microblogging phenomenon Twitter has rolled out a sweeping overhaul of its website, adding a slew of features that make more content available and simplify the flow of information on the site. |
Search Engine Watch
January 21, 2011
Rob Chant |
How to Configure Analytics for Your Small Business Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. |
Entrepreneur
June 2010 |
Google Analytics Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses. |
Search Engine Watch
November 2, 2009
Ron Jones |
Facebook 101 The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications. |
On Wall Street
Lim & Allen |
How to Amplify Your Social Media Efforts Good ideas are offered for reaching your potential online customers. |
Entrepreneur
July 2010
Ericka Chickowski |
Assess for Less Here are free, easy-to-use web analytics tools. |
Search Engine Watch
February 22, 2011
Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
CRM
July 2010
Juan Martinez |
The Complexity of Collection A slew of recently released Web analytics products may advance the collection of customer data from social networks. |
CRM
January 29, 2013
Kelly Liyakasa |
Get Satisfaction Rolls Out Small-Business Solution Community managers get more insights into customer traction. |
Search Engine Watch
June 8, 2010
Jennifer Van Iderstyne |
Build Links Without a Computer If you have a quality website with link-worthy content, here are four ways you can gain links offline. |
AskMen.com
Chris Illuminati |
How To: Use Twitter Starting from the beginning, here are a few easy steps to get you "tweeting" in no time. |
CRM
November 5, 2012 |
SocialMotus Launches Social Media Management Tool for SMBs The new application features in-depth team management and analytics. |
Search Engine Watch
January 3, 2011
Rob Chant |
New Year's Resolutions for Small Businesses Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct. |
InternetNews
December 22, 2010 |
SBA Retools Website With a Personal Touch Agency continues the administration's efforts to improve government's Web presence, includes Facebook, Twitter and YouTube links along with personalized navigation. |
Inc.
December 2005
Lee Gimpel |
Decoding RSS Besides culling information, RSS allows businesses to broadcast it. Here's how. |
The Motley Fool
March 30, 2005
Tom Taulli |
How Does Google Gauge Success? Measuring Web traffic is becoming a strategic business, as Google's latest acquisition shows. This is good news for the Web analytics providers, as the deals should logically push values higher. |
CRM
June 25, 2015 |
DialogTech Releases DialogTech for Mobile Marketing New solution provides marketers with attribution and real-time control for callers from mobile advertising sources such as Google, Facebook, Twitter, YouTube, display, and more. |
The Motley Fool
May 13, 2009
Rick Aristotle Munarriz |
Facebook Beats Twitter The pro-Facebook side of the story. Facebook has far more upside than Twitter and its 140 characters. |
CRM
January 23, 2012 |
Conversocial Releases Priority Response Engine The company adds priority handling, tagging, and customer history to address demand for customer service via Facebook and Twitter. |
Search Engine Watch
March 16, 2011
Gareth Owen |
Top 13 Social Media Ranking Factors for SEO Looking to carry out an investigation into whether social media is a big influencing on search engine optimization? Monitoring these social media metrics will help you base your insights on more empirical data. |
InternetNews
August 21, 2009 |
Facebook Pages Publish to Twitter With New Tool Promotional marketing on the top social networking site just got easier with a new tool that automatically publishes Facebook Pages content to Twitter. |
CRM
January 13, 2012
Rich Flek |
Harnessing the Power of Social Media Are you prepared to meet the challenge? |
CRM
May 22, 2015
Leonard Klie |
Kahuna Releases Dynamic Audiences for Facebook Advertising Dynamic Audiences understands customer conversion, so brands don't advertise products to people who have already bought them. |
Entrepreneur
October 2009
Mikal E. Belicove |
Analyzing the Analytics How to make sense of your website's performance data. |
Search Engine Watch
January 13, 2011
Kaila Strong |
Are You Losing Out On Targeted Social Media Traffic? An overview of the top social media referrer sites, and a few best practices to help you in your social media marketing efforts. |
Search Engine Watch
July 20, 2010
Garry Przyklenk |
SMART Social Media ROI: Show me the Money! Sorry to break everyone's Utopian social media bubble, but measuring ROI for social media efforts isn't terribly difficult. And despite what anyone says, it's all about the money. |
Search Engine Watch
February 14, 2011
Gary-Adam Shannon |
Tapping Internet Resources for SEO and Beyond An example of how you can use Internet resources to outsource the work you don't want to be doing when it comes to SEO or practically anything. |
Financial Planning
May 1, 2011
Mike Byrnes |
The Snowball Effect Smart advisors define their goals so that they don't waste time when using social media. They decide who to "follow," "friend" and "link in" to, and the news sources they and their clients will want to read. |
The Motley Fool
January 2, 2011 |
Facebook Narrowing Gap With Google? The social-networking site passed Big G as the most-visited site in 2010. |
InternetNews
June 16, 2009
Alex Goldman |
Could Twitter Top Google? Twitter can deliver more traffic and better traffic than any search engine, at least according to backer and venture capitalist Fred Wilson. |
Search Engine Watch
September 14, 2010
Garry Przyklenk |
The MEGA List of Free and Paid SEO Tools the Professionals Use Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and browser plug-ins for all SEO professionals. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
January 30, 2011
Mark Jackson |
Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. |
