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The Motley Fool February 9, 2005 Steven Mallas	Diet Coke's Makeover Will the new Diet Coke help grow case volume?
The Motley Fool May 25, 2005 Alyce Lomax	Coke Shakes Up Sodas If the soft drink purveyor shakes up its sodas, will sales begin to explode? While one can appreciate the need for innovations, at the same time one wonders whether all the changes in the soft drink aisle might result in some consumer fatigue.
The Motley Fool May 3, 2007 Nathan Parmelee	Quick Take: Pleasantly Surprised by Diet Coke Plus The soft-drink maker may have a new hit on its hands.
The Motley Fool December 11, 2006 Jack Uldrich	Coke Looks to Get Healthy Diet Coke Plus could keep the company's stock on the upswing.
The Motley Fool July 15, 2004 Rich Duprey	Coke's New "New Coke" Coke's more expensive C2 bubbles up just as the low-carb frenzy starts to wane. It's looking to boost its flat stock price, which has been stuck at about $50 a share since the beginning of the year.
The Motley Fool April 6, 2004 Chris Mallon	Coke, Pepsi Court Low Carbs The new low-carb colas put diet soda's reputation at risk.
The Motley Fool November 7, 2005 Alyce Lomax	No More Plain Vanilla for Coke In the soda wars, it appears that novelty is going to be the name of the game. Spinning new flavors or formulas into the mix is not always successful, however.
The Motley Fool December 1, 2011 Rick Aristotle Munarriz	What Was Coca-Cola Thinking? The only reason the Atlanta icon is actually abandoning the campaign -- is that too many consumers are confusing the new holiday white cans with the silver Diet Coke cans.
The Motley Fool June 12, 2006 Rich Smith	Coke Is an Idiot Free marketing? No, thanks. Investors, Coke shouldn't be giving Mentos the cold shoulder here. Coke should be partnering with Perfetti to turn Mentos-fueled Diet Coke geysers into The Fad of the Summer of '06.
Health July 2007	A New Way to "Pop" Your Vitamins Big-name beverage companies are pumping up their products' nutritional benefits.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Rebuttal The company's new drinks won't boost growth enough. Investors, take note.
The Motley Fool March 15, 2004 Brian Gorman	Coke's Berrylicious Strategy Coke continues to add new flavors to its beverage lines. Will it keep the hype going?
The Motley Fool August 2, 2006 Alyce Lomax	Coke Rocks Out Through a new agreement, Coke will offer codes for 70 million free iTunes songs to thirsty European music fans. Although Coke's brand is strong, its growth and stock price over the last several years haven't exactly impressed many investors.
The Motley Fool May 11, 2006 Rick Aristotle Munarriz	Dueling Fools: Coke Bear Investors, think you can handle the truth? No matter how you draw it out, Coke's future doesn't look so bright.
The Motley Fool April 20, 2004 Alyce Lomax	Coke's So-So Sweet Revenge Mid-calorie, mid-carb soda wars are planned for this summer in a cooler near you.
Science News August 25, 2007 Janet Raloff	Food for Thought: Measuring Soft Drinks' Jolt Researchers report what most soft-drink labels don't: how much caffeine is inside. See how your favorites stack up: Pepsi One... Diet Cheerwine... Tab... Diet Coke... etc.
The Motley Fool August 24, 2006 Rick Aristotle Munarriz	Dueling Fools: Coca-Cola Bear Investors, the cola company is too big to grow into its share price.
The Motley Fool March 21, 2005 Seth Jayson	Don't Call It Diet Coke Does Coca-Cola really need another diet drink? Luckily, Coke is pretty good even when it is bad, with thick margins, good balance sheets, and strong free cash flow.
BusinessWeek May 17, 2004 Dean Foust	Things Go Better With...Juice The Coca-Cola Co. has made "great strides" with soda extensions such as Vanilla Coke and Diet Coke with Lemon, but they could do with more innovation on the noncarbonated juice and water side.
Fast Company November 2004 Maxine Clayton	How to Fix Coca-Cola Three experts discuss how they'd put the fizz back into Coke's flat sales.
The Motley Fool April 27, 2011 Matt Koppenheffer	What You Really Need to Know About Coke's Quarter Coca-Cola announced first-quarter results. What should long-term investors take away from this report?
BusinessWeek December 20, 2004 Dean Foust	Gone Flat Former Coca-Cola Co. executive E. Neville Isdell returned to the helm at the beleaguered soda giant brimming with confidence. All it took was a tour of Coke's operations in 16 key markets for him to see a different reality: Coca-Cola was a troubled company.
Fast Company September 2005 Paul Lukas	Coke is What? The many faces of no-cal Coke show what can happen when market segmentation runs amok.
Nutrition Action Healthletter June 2001 Michael F. Jacobson	Harry Potter and the Soft-Drink Sellout If anyone deserves to be called a hero, it is Harry Potter and author J.K. Rowling. That's why it is so distressing that the Coca-Cola Company has bought, for $150 million, sole worldwide marketing rights to the first Harry Potter film...
The Motley Fool July 22, 2005 Tom Taulli	Coke Pauses to Refresh Five years of restructuring may finally show results for Coca-Cola. The company holds many enticements for value investors.
The Motley Fool July 19, 2011 Matt Koppenheffer	Coca-Cola's Earnings: Enjoy. Coca-Cola's second-quarter earnings topped analysts' estimates on strong global growth.
The Motley Fool January 5, 2010 Rick Steier	Is Coke Still Teaching the World to Sing? Or has the venerable brand finally run out of room to grow?
The Motley Fool February 28, 2007 Tim Beyers	Fool on the Street: Chilling With Coke Let's hope they like sugar water in Japan. If so, Coke investors could reap big rewards in the long term.
The Motley Fool October 22, 2004 Rich Smith	Crying in Your Coke Earnings have dropped more than 20%. Is it as bad as it looks for the softdrink giant?
The Motley Fool March 9, 2004 Alyce Lomax	Pepsi's Cutting Edge? PepsiCo's been showing a lot of get-up-and-go lately, quickly moving to revamp its products as consumer appetites evolve. According to the company today, it plans to launch a mid-calorie, mid-carbohydrate soda, called Pepsi Edge, this summer.
The Motley Fool February 18, 2011 Jim Royal	Who's Got Coke's Secret Formula? Coke's still the real thing. If someone discovered Coke's secret formula, would it really matter?
The Motley Fool July 17, 2007 Ryan Fuhrmann	Concentrated Results at Coca-Cola Coke is close, but still hasn't regained its status as a consistent grower. Investors, take note.
The Motley Fool January 7, 2005 Seth Jayson	Coke's Sour Note Lime Coke? The company will need more than this to turn things around. Yes, Coke has looked cheap ever since the fall, but it's not cheap enough.
The Motley Fool March 16, 2005 Alyce Lomax	Diet Pepsi Is It Pepsi makes its diet version its flagship cola.
The Motley Fool August 9, 2011 John Grgurich	1 Stock Knocking Out the Competition Have a Coke and smile. Because if you're a Coca-Cola investor, there's every reason to.
The Motley Fool September 23, 2011 Robert Eberhard	1 Refreshing Stock That Has What This Fool Wants Coca-Cola looks like it will continue to dominate the soda industry.
The Motley Fool March 30, 2005 Slaughter & Smith	Stock Madness 2005: UPS vs. Coca-Cola Brown fizzy liquid does battle with brown delivery trucks in "Stock Madness 2005," a contest based loosely on the annual NCAA College Basketball Tournament, a.k.a. March Madness.
The Motley Fool February 11, 2004 Alyce Lomax	Is Coke Capped? Are the flagship brands in refreshment getting stale here at home?
The Motley Fool June 14, 2004 Alyce Lomax	McDonald's Pushes C2 Coca-Cola's low-carb C2 gets a test-drive through McDonald's.
BusinessWeek September 16, 2010 Mehul Srivastava	For India's Consumers, Pepsi Is the Real Thing It entered the market just as Indians were engaging with the West
The Motley Fool September 19, 2008 Alyce Lomax	My Own Financial Meltdown Financial crises aren't limited to major corporations -- some of them are already hitting consumers hard right on Main Street.
The Motley Fool April 21, 2006 Steven Mallas	Coca-Cola's Cash Challenge Coke may have experienced a decline in cash flow, but it's still a great business. But is it still a great investment?
The Motley Fool March 18, 2009 Rich Smith	Chinese Bureaucrats Shake Up Coke "Hurray!" for bureaucracy. This was a bad deal from the get-go.
The Motley Fool September 6, 2005 Rick Aristotle Munarriz	The New Pop Star Candy corn soda, anyone? Jones Soda, in an exclusive deal with Target, is bagging tricks in its treats for Halloween. Investors, take note.
The Motley Fool July 29, 2011 Katie Spence	Stocks to Beat an Economic Downturn They may not be high-flyers, but blue chips are some of the safest stock bets out there.
The Motley Fool October 27, 2004 Brian Gorman	Coke's Misspent Energy The company needs to focus on its core brand rather than launching new products.
The Motley Fool October 18, 2011	A Brief History of Coca-Cola's Returns Simply put, while Coke's earnings have risen substantially, the amount the market is willing to pay for those earnings has declined over the past decade.
The Motley Fool March 8, 2005 Rich Duprey	Cadbury's Sweet Sips Soar Good news seems to follow the world's largest confectioner lately, with higher profits and greater market share.
The Motley Fool August 11, 2010 Ron Gross	The Power of Earnings: Coca-Cola Let's see how Coca-Cola stacks up against three other companies playing in the beverage industry.
The Motley Fool September 7, 2004 Steven Mallas	Diet Sprite Means Zero to Coke Will the beverage's new name increase its value to calorie counters?