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CRM September 2011 Geoffrey Hamelin	Consumers Power Transformational Marketing Engaging customers in personalized dialogue replaces pushing messages through mass media. Better access to data is empowering consumers, who share that information over social media.
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Search Engine Watch September 28, 2005 Chris Sherman	How are Search Marketers Performing? A new study sheds light on the performance of search marketing firms, concluding that many are missing opportunities and failing to provide important services for their clients.
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Search Engine Watch March 27, 2007 John Tawadros	Data Mining: The Heart of Analysis, Part 2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.
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Search Engine Watch January 14, 2011 Roger Barnette	Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.
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CRM November 2013 David Myron	Preparing for the Omnichannel Environment As more consumers move to digital channels, marketers must avoid the mistakes made by many email marketers and resist the temptation to blast inexpensive, but irrelevant, messages to consumers.
CRM February 3, 2012 Randy Smith	The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable.
CRM July 5, 2013 Mitch Rose	Leveraging Every Transaction to Connect with Customers Look at empowered customers as opportunities to build your brand.
CRM July 18, 2013	Rio SEO Expands Social Remarketing Solution Online marketers can now engage brand influencers and their social 'look-alikes.'
CRM December 9, 2011 Judith Aquino	Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets.
InternetNews July 22, 2009 Michelle Megna	Social Media Marketing Makes More Money Deep engagement with consumers through social media channels correlates to better financial performance, says new study.
Pharmaceutical Executive September 1, 2011	Turning the Ins and Outs of Marketing Inside-Out Keeping your finger on the pulse of consumers leads to better, more actionable insights and better results.
CRM January 17, 2012 Judith Aquino	Infor Launches New Marketing Suite Multichannel campaign management tools and analytics let marketers deliver comprehensive messages.
CRM April 4, 2014 Kane Russell	Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach.
Search Engine Watch April 29, 2011 Derek Edmond	How to Establish a B2B Social Media Benchmarking Plan Some ways you can develop performance measurements for social media initiatives that tie into the search engine marketing needs of your clients. Also: tips on establishing metrics aligned to your Internet marketing objectives.
CRM March 11, 2014 Sarah Sluis	Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration.
Search Engine Watch January 7, 2011 Matt Lawson	Campaign Overload: How Search Marketers Can Overcome Fragmentation More platforms and formats have made managing online marketing increasingly difficult. Use these tips to help tame campaign fragmentation in 2011.
CRM August 10, 2012 Jesse Noyes	Seven Steps for a Social Contact Strategy When it comes to sales, establishing trust is key.
Fast Company Pavithra Mohan	Slack Adds Group Direct Messages And Tweaks Its Sidebar If your work team uses the messaging app Slack, you might find that the interface looks a bit different this morning.
Search Engine Watch February 28, 2006 Chris Sherman	Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers.
Search Engine Watch January 9, 2009 Gregg Stewart	Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story.
CRM July 8, 2015 Charles Nicholls	Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience.
CRM November 21, 2014 Mike Shanker	Multichannel Marketing Initiatives in the Context of the Campaign Trail Election-season takeaways help retailers prepare for the holidays.
CRM March 16, 2012 Eric Harber	Four Ways Mobile Will Boost Your CRM Strategy Take your campaigns to the next level.
The Motley Fool June 7, 2010 Robert Rapier	The Demise of BP? In the future we will refer to BP as a subsidiary of ExxonMobil?
Search Engine Watch August 26, 2010 Marty Weintraub	Online Marketing Fundamentals For New Professionals, Part 1 SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies.
CRM November 2014 David Myron	3 Tips for Social CRM Success Before diving headfirst into social media, it's important to lay the groundwork for success.
CRM October 15, 2015	FollowAnalytics Launches Contextual Campaigns Marketers can use Contextual Campaigns to send triggered, targeted messages to specific consumer segments based on actions taken.
Search Engine Watch March 31, 2004 Arnaud Fischer	Paid Search Programs Finally Growing Up The search industry has come a long way. Enhanced keyword targeting capabilities and powerful new bidding and analysis tools have raised the value of search as a promotional channel.
Search Engine Watch January 4, 2006 Greg Jarboe	SEM Campaign & Project Management, Part 1 What's the best approach to managing a search marketing campaign? A panel of experts shared best practices gained through years of experience with a wide range of clients.
CRM January 19, 2011	Emailvision Acquires Social Marketing Management Firm ObjectiveMarketer Emailvision, a provider of software as a service for email marketing, has acquired ObjectiveMarketer, a provider of social media marketing. This acquisition will enable online marketers to efficiently plan, automate, execute, and measure social marketing campaigns.
Search Engine Watch February 14, 2007 John Tawadros	Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data.
CRM October 1, 2006 Lamb & Sakhnini	Driving Direct Marketing's Next Generation The opportunity for muscular returns continues to grow. Direct marketers must make fundamental changes to navigate this new multiproduct, multisegment, multichannel world.
CRM December 1, 2010 Lauren McKay	The 6 Goals of Social Media Marketing Social media usage report reveals that for marketers social media is now a strategic initiative, good content is king, and video will be the hottest social channel.
BusinessWeek July 14, 2010 Stanley Reed	Why BP Can't Find a Friend in Big Oil In hopes of protecting drilling, rivals are distancing themselves from BP in the wake of the Gulf disaster.
HBS Working Knowledge May 31, 2004 Manda Salls	The Strategic Role of Marketing In the book Marketing as Strategy, London Business School's Nirmalya Kumar argues that marketing must help drive organizational change.
CRM November 30, 2010 Juan Martinez	Is Social Media ROI for Real? The ROI of Social Media Marketing: Forrester Research has developed a social media marketing scorecard that could end the ROI dilemma.
Search Engine Watch March 24, 2011 Nathan Linnell	Social Media and Search Synergy in the Purchase Decision Process Are your search and social media efforts integrated? Results of a recent study offer insights that could alter your current search and social media strategies.
CRM June 29, 2012 Shamez S. Dharamsi	Multichannel Predictive Analytics Uncover data patterns to unlock revenue. The most successful organizations integrate data analytics with the aggregated business acumen of their marketing executives to drive strategic marketing decisions.
CRM October 19, 2011	Crowd Factory Introduces Advanced Analytics for Social Campaigns New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
CRM September 2013 Maria Minsker	Marketers Struggle with Big Data Nearly half of marketing executives don't use big data to understand customers.
CRM December 28, 2012 Atri Chatterjee	The 21st-Century Small Business Maven Five digital marketing strategies that will help you take your business to the next level.
Pharmaceutical Executive December 1, 2012	Big Data, Bigger Ideas How to stop worrying and learn to love the data. Let's face it and let's be brave about it: the balance of power has shifted permanently from the marketers to the marketed.
Search Engine Watch May 5, 2010 Gareth Owen	Search Doesn't Only Happen on Search Engines Search will still be focused on optimization of keywords for maximum ROI, but companies and agencies must put those searches in context and measure individual campaigns with a range of different metrics.