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CRM
July 24, 2015
Jill Hewitt
Why You Need a Customer Experience Map Retail organizations are constantly seeking ways to improve the customer experience. The best way to get inside your customers' heads -- and keep them happy -- is to chart their journey. mark for My Articles similar articles
CIO
April 29, 2013
Kate Leggett
Why CIOs Should Invest in Happy Customers It's time for CIOs to find out which communication technologies customers prefer, and give customer-service reps the data they need to answer questions, says a Forrester analyst. mark for My Articles similar articles
CRM
July 2012
Leonard Klie
Listening to the Voice of the Customer As companies adopt voice of the customer solutions, customers expect them to act on their feedback. mark for My Articles similar articles
CRM
June 29, 2012
Leonard Klie
Forrester Names Its Voice of the Customer Awards Winners Barclaycard, Cisco, and Vanguard are recognized for their positive customer experiences. mark for My Articles similar articles
CRM
August 2, 2013
Dave King
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. mark for My Articles similar articles
CRM
October 2011
Brittany Farb
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall mark for My Articles similar articles
CRM
September 2013
Paul Hagen
Organizational Design from the Inside Out Architect your business with a focus on the future. mark for My Articles similar articles
CRM
December 2014
David Myron
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. mark for My Articles similar articles
CRM
August 1, 2014
Leonard Klie
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices mark for My Articles similar articles
CIO
July 21, 2009
Thomas Wailgum
Tech Vendors Say Ignore Those Dollar Signs Behind the Curtain Despite the recession, tech vendors are pushing customers buzzwords about innovation, value and ROI -- not lowering prices. mark for My Articles similar articles
CRM
July 28, 2014
Maria Minsker
Forrester Wave Report Evaluates Digital Experience Delivery Platforms Though the market is young, Adobe and hybris emerge as early leaders. mark for My Articles similar articles
CRM
August 2011
Brittany Farb
Forrester Bestows Voice of the Customer Awards Adobe, Fidelity, and JetBlue recognized for outstanding performance. mark for My Articles similar articles
CRM
June 2015
Roxana Strohmenger
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses mark for My Articles similar articles
CIO
October 1, 2005
Cassidy Healzer
Invest For Better Performance If your IT department's performance isn't up to snuff, it may be because you spend too much time maintaining and repairing your existing systems, and not enough time investing in new technologies. mark for My Articles similar articles