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CRM July 24, 2015 Jill Hewitt |
Why You Need a Customer Experience Map Retail organizations are constantly seeking ways to improve the customer experience. The best way to get inside your customers' heads -- and keep them happy -- is to chart their journey. |
CIO April 29, 2013 Kate Leggett |
Why CIOs Should Invest in Happy Customers It's time for CIOs to find out which communication technologies customers prefer, and give customer-service reps the data they need to answer questions, says a Forrester analyst. |
CRM July 2012 Leonard Klie |
Listening to the Voice of the Customer As companies adopt voice of the customer solutions, customers expect them to act on their feedback. |
CRM June 29, 2012 Leonard Klie |
Forrester Names Its Voice of the Customer Awards Winners Barclaycard, Cisco, and Vanguard are recognized for their positive customer experiences. |
CRM August 2, 2013 Dave King |
Look to Mobility to Broaden Your VoC Capabilities Many consumers use smartphones and tablets more than they do any other medium to interact with brands, requiring companies to create content and communications channels that work effectively through the mobile medium. |
CRM October 2011 Brittany Farb |
The (Old) Rules Do Not Apply Traditional standards of database marketing will be retailers' downfall |
CRM September 2013 Paul Hagen |
Organizational Design from the Inside Out Architect your business with a focus on the future. |
CRM December 2014 David Myron |
Why You Should Consider Customer Journey Maps While creating a customer journey map that accounts for experiences across multiple channels might sound difficult, it is possible. |
CRM August 1, 2014 Leonard Klie |
Salesforce ExactTarget Launches the Next Generation of Journey Builder Journey Builder is a comprehensive customer journey solution to plan, personalize, and optimize customer interactions across channels and devices |
CIO July 21, 2009 Thomas Wailgum |
Tech Vendors Say Ignore Those Dollar Signs Behind the Curtain Despite the recession, tech vendors are pushing customers buzzwords about innovation, value and ROI -- not lowering prices. |
CRM July 28, 2014 Maria Minsker |
Forrester Wave Report Evaluates Digital Experience Delivery Platforms Though the market is young, Adobe and hybris emerge as early leaders. |
CRM August 2011 Brittany Farb |
Forrester Bestows Voice of the Customer Awards Adobe, Fidelity, and JetBlue recognized for outstanding performance. |
CRM June 2015 Roxana Strohmenger |
Taking a Measurable Approach to Customer Experience The ideal experience must deliver for consumers and businesses |
CIO October 1, 2005 Cassidy Healzer |
Invest For Better Performance If your IT department's performance isn't up to snuff, it may be because you spend too much time maintaining and repairing your existing systems, and not enough time investing in new technologies. |