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InternetNews July 20, 2010 |
Google Redesigns Image Search Page Google unveils a new user interface for its image search page with new features and a new ad format. |
InternetNews November 29, 2007 Kenneth Corbin |
Ads Coming to PDFs Courtesy of Adobe, Yahoo Adobe and Yahoo today announced a new service that will allow marketers to place ads in Adobe's Portable Document Format. |
InternetNews May 27, 2010 |
Mobile Ads Taking Hold: ABI Research firm finds that more than a quarter of mobile phone users who have visited a website on their handhelds have clicked on a banner ad or text link. |
InternetNews December 9, 2010 Kenneth Corbin |
Online Holiday Spending up 12 Percent Propelled by free shipping offers, Internet retailers have been racking up strong sales through the early part of the holiday shopping season, according to comScore. |
CRM August 23, 2011 Brittany Farb |
Eloqua Releases the Grande Guide to Social Advertising E-book aids marketers with social media campaigns. |
InternetNews October 2, 2009 |
Study: Hate the Metric, Not the Display Ad The number of online people who click on display ads is down 50 percent in what could signal the end of the click-through metric. |
InternetNews July 29, 2010 |
Yahoo Touts Revised Web Traffic Stats Looking to set the record straight, Yahoo highlights an irregularity in online metrics firm comScore that shortchanged its site traffic. Meanwhile, Google snags a search deal in Japan. |
CRM November 7, 2012 Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
InternetNews June 3, 2010 |
Google Snags Invite Media in Display Ad Bid Google continues its aggressive rate of acquisitions, this time snapping up Invite Media, a firm specializing in real-time bidding technology for selling display ads. |
InternetNews November 24, 2010 |
Holiday Ecommerce Season Starts Strong Latest report from online metrics firm comScore finds that online spending in the first three weeks of November jumped 13 percent over last year, prompting the firm to raise its forecast for the holiday season. |
New Architect February 2003 Amit Asaravala |
What Advertisers Want Selecting high-performance ad formats for your site |
CRM November 2011 Leonard Klie |
Marketing Dollars Move to Interactive Spending in this segment will rival TV advertising by 2016. |
InternetNews February 9, 2010 |
Yahoo Tops Display Ad Sector in 2009 Online metrics firm comScore looks back at the digital highlights of 2009, noting Yahoo's hegemony in the display space, and the continued rise of Facebook in the social networking arena. |
InternetNews March 30, 2009 Michelle Megna |
Online Ads: Slowing, But Still Growing Internet ad spending continues to climb, with video showing huge gains. |
InternetNews November 24, 2008 Kenneth Corbin |
IAB: Online Ad Spending Leveling Off After several years of stout growth, Web advertising is beginning to feel a hit from the economic meltdown. |
InternetNews December 30, 2010 |
Snowstorm Helps Ecommerce End Holidays Strong Web metrics firm comScore reports that online retailers posted record sales this year, offering cautious hope that the ecommerce sector is well on the road to recovery. |
Fast Company Pavithra Mohan |
Google Will Let Marketers Target Ads Based On Users' Email Activity Customer Match will let marketers -- only those to whom you have already provided your email address -- show you relevant ads if you are signed into your email while browsing Google search, Gmail, or YouTube. |
Search Engine Watch December 4, 2009 Frank Watson |
It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends With a decrease in overall advertising, Google looks to help offset some lost ad revenue by increasing the amount they get from existing advertisers. |
Fast Company April 2014 Om Malik |
Go Native, Ad Man Native advertising is a sales pitch that fits right into the flow of the information being shown. It doesn't interrupt -- native ads don't pop up or dance across the screen -- and its content is actually valuable to the person viewing it. |
CIO September 28, 2014 Stephanie Overby |
Progressive Insurance Uses Data Analytics to Fine-Tune Ad Strategy Progressive Insurance deploys open-source data analytics software to optimize its ad strategy to drive new customers to its website to buy a policy. |
CRM April 23, 2013 Kelly Liyakasa |
Salesforce.com Unifies Social Acquisitions The launch of Social.com app weds social listening and CRM contact data. |
InternetNews June 3, 2009 Michelle Megna |
iPhone 3.0 Mobile Ads SDK Debuts As recent data shows iPhone users seeing more ads in social media, AdMob unveils new ad formats for social networking, search and rich media display in connection with iPhone 3.0 launch. |
InternetNews November 19, 2007 Kenneth Corbin |
AOL Seeks to Create Clickers From Tickers AOL's latest video ad initiative offers a new take on one of the great questions facing online advertisers. |
The Motley Fool December 1, 2007 Rick Aristotle Munarriz |
A Fool Looks Back The week that was on Wall Street: Yahoo! and Adobe announce they will put ads alongside PDF files ... E*Trade gets a bailout and sells its troublesome asset-based portfolio... Online retailers report good Cyber Monday sales... |
CRM November 26, 2012 Judith Aquino |
Social Media Ad Revenue to Reach $9.2 Billion by 2016 Ads on social networks are going native, reports BIA/Kelsey. |
InternetNews April 9, 2008 Andy Patrizio |
Adobe Launches Media Player, Video Site In one shot Adobe guns for YouTube and Windows Media Player with an AIR-based player and high definition video site. |
Fast Company Pavithra Mohan |
Advertisers On The Rise Of Ad Blockers: "We Lost Track Of The User Experience" Since Apple made its mobile operating system compatible with ad blockers, Internet publishers and other online content creators have fretted that their primary source of revenue could dry up. |
InternetNews December 20, 2010 |
Holiday Season Ends With a Bang for E-tailers Last big push for holiday shopping nets Internet retailers huge sales, with four days last week topping $900 million as consumers race to get orders in with free shipping. |
InternetNews December 8, 2008 Kenneth Corbin |
Yahoo Counting on New Ad Tech as Woes Mount As a year of turmoil ends in a sour economic climate, Yahoo remains hopeful for the future of display ads. |
InternetNews May 21, 2009 Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews April 27, 2009 David Miller |
Sizing Up the Online Media Biz The mood was upbeat at the ad:tech conference, but digital media still faces many challenges. |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
InternetNews October 16, 2008 Kenneth Corbin |
Google Riding High Amid Economic Turbulence Despite concerns about slashed marketing budgets, Google posts a third quarter in line with analysts' expectations. |
Inc. February 2008 Buchanan, Chafkin & McCarthy |
Mobile Phones: A Pocketful of Marketing More information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs. |
The Motley Fool June 23, 2010 Anders Bylund |
Adobe Doth Protest Too Much Adobe beat every expectation but failed to prove that it has a sustainable advantage. Look out below! |
Search Engine Watch March 13, 2011 Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
CRM March 2015 Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
InternetNews July 23, 2009 |
A Ray of Hope for Online Advertising New study highlights spike in display pricing, suggests the worst may be over. |
InternetNews March 26, 2009 Alex Goldman |
Does Search Advertising Need to Change to Grow? A panel of experts from major search engines and ad agencies square off over the state of the market at Search Engine Strategies. |
Search Engine Watch January 12, 2011 Greg Habermann |
Google Product Listing Ads vs. Text Ads The results of Product Listing Ad tests. How did they stack up against the common Google text ads? An e-commerce case study. |
InternetNews October 15, 2010 |
comScore Search Ranks Hold, Turmoil Brews Latest rankings of the search market share from analytics firm comScore find Google, Yahoo and Microsoft with their positions essentially unchanged, but that's just the beginning of the story. |
InternetNews February 12, 2010 |
Holiday Season Saw Slight e-Commerce Rebound Capping off a year of flat growth, holiday online shopping showed modest improvement over disastrous 2008 season, according to new data from Web metrics firm comScore. |
InternetNews May 6, 2010 David Needle |
Google's Revamps UI For Mobile, Better Results The results page gets an overhaul, with emphasis placed on making it easier for searchers to find what they're after. |
InternetNews May 11, 2010 |
Yahoo Search Gets a Lift in April Latest figures from comScore suggest significant gain in market share for Yahoo search, but analysts are quick to point out that definitional changes accounted for much of the fluctuation. |
InternetNews September 24, 2007 Nicholas Carlson |
Web Video Ads Will Not Save Your Soul Now Google and AOL have the numbers they need to get marketers to move their ad spend from television to new Web video advertising formats. |
The Motley Fool November 29, 2007 Rick Aristotle Munarriz |
The Acrobat and the Ads Yahoo! teams up with Adobe to offer contextual market ads as readers scroll through Web-published pages in Adobe's popular PDF platform. |
InternetNews December 29, 2003 Janis Mara |
Display Ads Back From the Dead Perceptions of a decline in online display ads may be misleading. |
InternetNews December 15, 2010 Kenneth Corbin |
Online Retailers Enjoying Brisk Holiday Season While the shoddy economy has kept many shoppers from checking everything off on their list this holiday season, online retailers are still enjoying a double-digit improvement over last year. |
InternetNews August 20, 2010 |
New Metric Shuffles Yahoo, Bing Market Share Web metrics firm comScore has adjusted the way that it tallies search queries to account for so-called slide show features that appeared to have skewed results in favor of Microsoft and Yahoo. |
InternetNews September 30, 2010 |
Google Looks at the Future of Online Advertising Richer display ads will include social aspects, personalization and more. |