| Similar Articles |
|---|
 |
Fast Company
February 2009
Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying.   |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
Search Engine Watch
May 7, 2008
Eric Enge |
The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets - Part 2 Understanding how to analyze keywords using a waterfall analysis can give you a great deal of insight into what's happening with your campaign, and bring a sharp focus to the nature of the opportunities available to you. |
Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. |
Search Engine Watch
January 18, 2011
Alex Cohen |
The Dawn of Paid Search Without Keywords We've seen dramatic departures in every step of how you advertise on Google. These changes underlie some of the key trends that will shape paid search this year. |
Search Engine Watch
August 23, 2010
Jeremy Hull |
What's the Value of a Paid Search Impression? Tie conversion metrics to paid search impressions with this incredibly useful tool for determining the true value of your paid search campaigns. |
Search Engine Watch
May 21, 2010
Alex Cohen |
Why Google Wants to Eliminate Bidding In Exchange for Your Profits How Google is removing CPC and bidding from paid search and the implications of these changes. |
Search Engine Watch
May 6, 2011
Roger Barnette |
Actionable Media Attribution and Analytics for Search Marketers A real world example of why attribution modeling and analytics is vital to the success of a marketing campaign. |
Search Engine Watch
October 6, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions, Part 2 Should you delete or pause under-performing keywords - or simply adjust their bid prices? The answer will vary by advertiser, but one thing is constant: decisions about keyword and ad performance should mainly depend on conversion performance. |
CRM
July 1, 2007
Colin Beasty |
Business Problem: A Company's Marketing Department Cannot Effectively Track and Manage Campaigns Across Multiple Search Engines. Tech Solution: Search engine marketing tools. |
Search Engine Watch
February 24, 2005
Heather Lloyd-Martin |
Forecasting Paid Search Traffic Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently optimizing a paid search budget involves far more than setting random bid prices and guessing at returns. |
Search Engine Watch
June 9, 2010
Alex Cohen |
The Google Tax: The High Price of Free Search Marketing Tools The limits of Google's conversion based products, and why you just may not want to give Google the keys to your business. |
Search Engine Watch
April 14, 2010
Alex Cohen |
Google Wants Your Profit Margin, Should You Give It To Them? Google is systematically trying to remove two barriers in paid search to maximize their profit. Here's how it impacts your business, and how you can respond. Part one of two. |
Commercial Investment Real Estate
Nov/Dec 2009
Lynn & Greene |
How Do Auction Sales Work? Here are some of the points that define the auction process and make auctions a popular alternative in today's uncertain market. |
Search Engine Watch
March 13, 2007
Kevin Newcomb |
Search Share Slipping, But Still Strong A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip. |
Search Engine Watch
August 4, 2009
Carrie Hill |
Targeting your Search Advertising for Success Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment. |
Commercial Investment Real Estate
Jan/Feb 2011
Joe Tang |
The Auction Option Auctions now are accepted by both buyers and sellers as a viable means of completing transactions. Furthermore, conducting an auction online versus on site allows brokers to maximize efficiency, tap into a limitless buyer pool, and offer buyers full transparency. |
Search Engine Watch
October 19, 2010
Thi Thumasathit |
Wag the Dog: The Tail of Bid Management Search marketers need to focus on maximizing relevance and conversion before bid management. Relying exclusively on bid management solutions to drive the success of a search campaign is letting the tail wag the dog. |
Search Engine Watch
March 15, 2011
Alex Cohen |
3 Tips to Use Paid Search for a Complex Sale Successfully targeting learners vs. buyers requires different approaches. These tips will help you reach your prospects when they're ready to learn. |
Search Engine Watch
August 18, 2004
Shari Thurow |
Creating Compelling Search Engine Ads and Landing Pages Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher. |
Search Engine Watch
April 20, 2011
Marc Poirier |
Google Analytics Brings Conversion, Revenue Attribution to the Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. |
Search Engine Watch
July 23, 2010
Marc Poirier |
Real-time Bidding: The SEM Perspective Get ready people. Real-time bidding works a great deal better than old school display. |
Search Engine Watch
January 23, 2009
David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
Search Engine Watch
September 22, 2008
David Szetela |
PPC Bidding Strategies: Prudence vs. Aggressiveness When it comes to PPC bids, should you start low and build up? Or start high and come down? As with many things, the right strategy for your company depends on your situation and objectives. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
Financial Advisor
August 2007
Gail Liberman |
Saying Good-Bye To Your Property Should you consider recommending a real estate auction for your financial advisory client who is having trouble selling a home? And what other options are available if a client's property isn't moving? |
Search Engine Watch
June 24, 2010
Jason Tabeling |
How to Avoid Lost Impression Share Due to Budget Knowing these tricks can ensure that you use the money you have to capture the maximum volume possible for your best performing keywords. |
Commercial Investment Real Estate
Nov/Dec 2009
Lynn & Greene |
The Auction Advantage Accelerated marketing gains traction in today's troubled market. |
HBS Working Knowledge
February 28, 2005
Sara Grant |
Amazon, eBay and the Bidding Wars "Sniping" is a popular way of winning a bid in the world of online auctions. But it isn't a universal strategy for success, says Harvard professor Alvin Roth, who takes a look at how bidding rules change the way the game is played. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
PC World
December 4, 2000
Linda L. Grubbs |
Top 5 Auction Utilities Buy inexpensive presents and avoid the holiday crowds with this auction bidding software... |
AskMen.com
Michael Estrin |
Getting Good Deals At Auctions Whether you're buying a piece of jewelry for your girl or a new car, no guy likes to pay full price. Here are the basics so that you can get started in the world of auctions. |
Search Engine Watch
November 10, 2010
Joseph Kerschbaum |
How General Keywords Can Influence Brand-Related PPC Purchases Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your account's performance. |
This Old House
Jeffrey Rothfeder |
Going, Going, Gone! Buying houses at auction is the hot new real estate trend. |
Search Engine Watch
April 27, 2010
Jeremy Hull |
Paid Search Management: Campaign Organization, Part 1 Budgeting is one of the most important factors in your paid search campaigns. Here's how to drive maximum results. Part one of two. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
Search Engine Watch
May 28, 2010
John Lee |
Google AdWords Placement Targeting: Tools for Success Tools and strategies for placement targeting that will lead you to greater PPC success. |
Search Engine Watch
October 13, 2010
Joseph Kerschbaum |
Using Conversion Funnels to Improve Your Conversion Rate, Part 1 How you can apply data from Search Funnel reports in AdWords to improve your conversion rate and overall PPC performance. |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
Entrepreneur
November 2004
Chris Penttila |
Backward Thinking When most people think of auctions, they picture the price going up. But there's a different game in the B2B world. It's called the "reverse auction." |
Commercial Investment Real Estate
May/Jun 2003
Steven L. Good |
The Auction Alternative Discover how the bidding process can generate profitable deals. |
The Motley Fool
December 1, 2004
W.D. Crotty |
Salvage on Fire Copart, the largest provider of salvage disposition services in the U.S., has a 33% operating margin that is a real bonanza. The stock soared, up over 18% today. |
AskMen.com
Michael Estrin |
5 Things You Didn't Know You Could Buy At Auction Auctions are not only for fancy works of art and antiques, the truth is that just about anything can be sold at these events. Here's a list of things you can save big bucks on at auction. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Wired
May 22, 2009
Steven Levy |
Secret of Googlenomics: Data-Fueled Recipe Brews Profitability The history of the AdWords system for auctioning online ads, how it works, and how auctions have come into other aspects of Google's business. |
PC World
June 1, 2000
Gregg Keizer |
Hammer Time! Excess inventory, limited local markets, modest advertising budgets... Small businesses face a tough challenge in any market--and in today's go-go economy, the competition is even rougher. Luckily, help awaits just around the corner, in the form of online auctions. Sure, hobbyists and junk addicts love them, but online auctions can also open doors for businesses of many sizes. |
Commercial Investment Real Estate
Jan/Feb 2007
Good & Lynn |
The eBay Effect Technology helps increase the audience for commercial real estate auctions. |
Search Engine Watch
November 16, 2010
Thi Thumasathit |
Broad Match: Desperately Seeking Cinderella Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. |
This Old House
Roseann Henry |
New House on the Block Forget comic books and collectibles -- the latest rage in the online auction world is real estate. |
