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Fast Company April 2008 James Kuczmarski |
Journal-ist: Freedom of Choice From the journals, studies on why we shop online, how clicks-and-mortar stores can build trust, and how negative reviews can be overcome. |
CRM July 1, 2009 Jessica Tsai |
Diaper Duty With search-optimized customer reviews, Diapers.com increases site traffic and online sales. |
InternetNews November 30, 2007 Kenneth Corbin |
Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Entrepreneur August 2003 Melissa Campanelli |
The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
InternetNews December 18, 2008 Richard Adhikari |
Sybase Hot to Leverage Exploding Mobile Growth Look for the phone to be your wallet and Sybase to take a cut. |
Fast Company April 2013 Max Chafkin |
True To Its Roots: Why Kickstarter Won't Sell The crowdfunding site has made some people rich and sent others away angry -- forfeiting millions of dollars in the process. For the first time, its founders explain why they refuse to act like other startups. |
InternetNews September 17, 2009 |
Facebook, Twitter and Social Media Marketing A significant number of brands have amped up their social media marketing, but it's not just all about tapping Facebook and Twitter, says a new study. |
PC World May 2003 Michael Gowan |
Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |