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Public Opinions: Inside User Reviews All over the Web, all kinds of people write real-world reviews of tech products. Can you rely on them? Here's the straight scoop. |
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The Ratings Game Many sites allow visitors to review and rate the products they're selling. Should you follow suit? |
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Using Social Media for Customer Service Is a Strategic Imperative Protect and enhance your company's image. |
Search Engine Watch
December 12, 2008
Gregg Stewart |
User Ratings and Reviews: Join the Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews provide online. |
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December 6, 2010 |
Bazaarvoice Data Indicates Dramatic Change in How People Shop and Buy As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers. |
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Social Anxiety Banks have been wary of the social media revolution. Their customers are giving them little choice but to embrace the cacophonic world of tweets, blogs and Facebook. |
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April 2014
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How Reliable Is That Online Review? Twenty-one percent of consumers write about products they've never used. |
Entrepreneur
August 2005
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Seeing Stars Get hotel ratings from people who have actually stayed there. These Web sites offer honest hotel reviews from real travelers like you. |
Home Theater
May 15, 2008
Mark Fleischmann |
For Product Opinions, Consumers Trust Friends Advice from friends and printed reviews beat out online reviews for trustworthiness when planning to purchase a product. |
HBS Working Knowledge
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The Yelp Factor: Are Consumer Reviews Good for Business? Harvard Business School Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines and studies the problem of reputation-building in online marketplaces. |
PC Magazine
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Wired, Don't Quit Your Day Job A few products that differed in reviews between Wired magazine and this one. |
InternetNews
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Online Reviews Drive Offline Sales A new study reports that the online ratings consumers give products and services have a direct impact on people's offline purchasing decisions. |
Search Engine Watch
February 25, 2011
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Ratings & Reviews: 5 Strategies for Local Businesses Ratings and reviews are essential to local businesses. They help by differentiating products and services, improving search engine rankings, and driving free web traffic. |
CRM
January 2011
Juan Martinez |
Dingo Brand Sniffs Out a Social Commerce Platform A pet product retailer dramatically increases average order value by empowering its customers |
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August 19, 2010
Juan Martinez |
Bazaarvoice Bridges the Gap Between Brand Sites and Social Networks SocialConnect Suite offers many features geared toward bridging the social Web with brand Web sites. |
Fast Company
May 2009
Anya Kamenetz |
Update Small business owners have claimed that soon after they got negative reviews on Yelp, a sales rep from the site would call and offer to eliminate the one-star ratings. |
Entrepreneur
September 2007
Mark Henricks |
Rave Reviews Automation can earn you two thumbs up at employee evaluation time. |
The Motley Fool
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The Two Million Man Moat Netflix may have an overlooked competitive advantage in the DVD rental business. |
HBS Working Knowledge
January 28, 2013
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Helping Yelp Create More Accurate Reviews Over time, Yelp's reader rating system of restaurants can make or break an operation, but professor Michael Luca shows the program has flaws. Can a more accurate, fairer system be created? |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
T.H.E. Journal
November 2004 |
T.H.E. Journal Launches Online Product-Review Forum for Education Market This free Web site offers peer reviews of hardware, software (instructional and administrative), and services in the K-12 and higher education markets. |
Search Engine Watch
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Social Features Key to Yahoo Local Yahoo has recently been putting more of an emphasis on social media and user-generated content in its local search product. |
Search Engine Watch
August 9, 2010
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Google Places Now Allows Replies Review sites, such as Yelp and Google Local, understand that it can be upsetting to business owners to receive negative reviews. Avoid costly mistakes by reviewing their guidelines and suggestions to better manage your online reputations. |
CRM
November 15, 2013
Megan Yunker |
Best Practices for Marketing in an Online Community Support, feedback, and ratings are key. Like any business decision, you need a plan and a good framework for creating a healthy community to which people will keep coming back. |
CRM
December 2007
Jessica Tsai |
Power to the People Now that consumers can create content of their own, marketers no longer control the message. If you can't lead the conversation, you'd better learn how to be part of it. |
Job Journal
April 23, 2006
Michael Kinsman |
Career Pros: The Problem with Performance Reviews As a management tool, weekly feedback is far more effective than a performance review. |
Information Today
July 14, 2011 |
Annual Reviews Releases New Mobile Platform; Celebrates 80th Anniversary The nonprofit publisher that synthesizes critical research literature, announced a new release of the mobile platform that enables full-text access to its 40 journals. |
The Motley Fool
November 23, 2007
Mary Dalrymple |
Buy Smart for the Holidays These websites will help you do a little research to be certain you're getting the best values for your gift money. |
