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Search Engine Watch
January 14, 2011
Roger Barnette |
Search and Display -- Piece by Piece in 2011 Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising.   |
Search Engine Watch
February 11, 2011
Roger Barnette |
The New Attribution: Smart Marketers and User-Based Media Optimization By understanding the purchase cycle, you can deliver a more qualified audience to your website and get potential customers to convert more often. |
Search Engine Watch
March 13, 2011
Roger Barnette |
Facebook Ads & Search: When Worlds Collide Who should advertise on Facebook? Is Facebook more like search or display management? And how can you judge Facebook performance relative to other media channels? |
CRM
November 7, 2012
Judith Aquino |
Eloqua Adds Display Ad Capabilities to Platform AdFocus helps marketers create, manage, and measure paid media, in addition to owned and earned channels. |
Search Engine Watch
February 14, 2007
John Tawadros |
Data Mining: The Heart of Analysis What do you do when the needle won't move anymore - when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. |
CRM
February 3, 2012
Randy Smith |
The Power of Attribution Marketing Give credit where credit is due. We consistently see that once digital marketers shine the attribution light on their campaigns and data, the elements that create and influence demand further up the funnel are seen as more valuable. |
CRM
October 2013
Maria Minsker |
Digital Advertising Gets Personal How to improve customer engagement with real-time marketing. |
Search Engine Watch
March 25, 2010
Price Glomski |
See Ya, AdWords Editor...I'm with 'Platform' Now Platform management is a lot of work. Here are the top four things you should focus on. |
CRM
May 4, 2015 |
AgilOne Releases Marketing Spend Optimization New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value. |
Search Engine Watch
November 1, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 2 Want to save thousands of dollars on your paid search advertising campaigns? Use these tips on running exact, phrase, and broad match. |
CRM
September 3, 2015
Jessica Hawthorne-Castro |
With Campaign Metrics, You Need to Go Beyond the Basics Here are four metrics to make your decision making more data-driven -- and enhance profits. |
Search Engine Watch
October 13, 2008
David Szetela |
Reading the Tea Leaves: Interpreting Keyword Reports Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance? |
CRM
November 16, 2010
Juan Martinez |
84 Percent of Digital Marketers Use Social Media Direct marketing is now more about getting heard and having people listen than it is about reach. |
Search Engine Watch
April 8, 2011
Roger Barnette |
Making That Leap From Search to Display Search and display marketers must start to work more closely together to survive in the same ecosystem. |
Search Engine Watch
May 27, 2010
Jason Tabeling |
Search Campaigns Boost Phone Calls to Businesses As more users surf the web via their phones, making a phone call becomes a more likely solution to their conversion demands. This creates a larger importance for unique campaign phone number call tracking and click-to-call placements. |
Search Engine Watch
November 17, 2005
Heather Lloyd-Martin |
Search Engine Ad Reps: Friend or Foe? Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. |
Search Engine Watch
January 9, 2009
Gregg Stewart |
Lies, Damned Lies, and Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. |
Search Engine Watch
October 29, 2010
Ryan Woolley |
Secrets to Paid Search Success Revealed, Part 1 Ads designed to be more attractive to a searcher and more relevant to the search query can yield wildly profitable paid search campaigns. |
CRM
July 2011
Brittany Farb |
The Digital Age of Marketing Gartner forecasts that social and mobile approaches will influence at least 80 percent of consumers' discretionary spending by 2015. |
Search Engine Watch
January 28, 2011
Ryan Woolley |
How to Execute a Flawless Ad Copy Test in AdWords Ad copy strategies and the steps required to confidently execute the test within Google AdWords. |
CRM
August 26, 2013
Maria Minsker |
Asia-Pacific Mobile Marketing Budget Expected to Get Big Boost A survey finds that one-third of marketers' budgets are expected to rise by 75 percent. The rise is largely due to mobile brands looking to capitalize on what has become an increasingly preferred channel choice for consumers. |
Search Engine Watch
July 20, 2010
Adam Goldberg |
What's the 'A' In CPA For Display? With the ability to track the entire purchase path, marketers now have the ability to negotiate and define what an "action" is in display. |
CRM
January 6, 2012
Marc Caltabiano |
Card-Linked Marketing Offers Better Return on In-Store Ads A new measurable marketing channel is causing retailers to take notice. |
CRM
October 5, 2012
Kyle Lacy |
The Future of Marketing Strategy Embracing the cross-channel approach is the only option. |
Search Engine Watch
April 15, 2011
Jeremy Hull |
Geotargeting: A Great Local Search Option Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here are four steps to help you get started. |
Search Engine Watch
March 27, 2007
John Tawadros |
Data Mining: The Heart of Analysis, Part 2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. |
Search Engine Watch
September 29, 2008
David Szetela |
Judging PPC Performance: Focus on Conversions Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve your PPC ad campaign should be based on conversion data. |
Search Engine Watch
January 24, 2007
Patricia Hursh |
Don't Click Here! Should You Pre-Qualify Clickers? B-to-B advertisers often pay high click costs to reach a very small and very specific group of potential buyers. More than anyone, they need to be sure the right people are clicking on their ads. |
CRM
February 23, 2015
Maria Minsker |
Brands Still Think About Digital Marketing Tactically, not Strategically New Forrester report reveals marketers are guilty of 'check-the-box' digital planning. |
CRM
November 1, 2007
David Myron |
The Age of Influence The failure of many word-of-mouth marketing campaigns is largely due to their transparency. |
CRM
March 1, 2007
Colin Beasty |
Business Problem: A company can't determine which Web-site factors either drive conversion rates or detract from a customer's experience. Tech Solution: multivariable testing tools. Kefta Dynamic Targeting... Memetrics xOs Enterprise... Optimost Enterprise Solution... |
CRM
December 5, 2014
Grant Halloran |
Overcoming Your Big Data Fears Five steps to put marketers on the right path. |
CRM
April 4, 2014
Kane Russell |
Meeting the Mobile Marketing Data Integration Challenge Switch from a channel-centered to a customer-centered approach. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
Search Engine Watch
March 17, 2010
Alex Cohen |
Paid Search Freakonomics: Finding and Ostracizing Losers Effective optimization is about picking on freaks and losers -- segments in your account that deviate from the norm. Here are six useful tools for setting context and hunting down paid search losers. |
CRM
July 8, 2015
Charles Nicholls |
Stop Your Customers From Going Dark Bombarding customers with irrelevant messages doesn't help. Forget focusing on meeting quotas and focus instead on the customer experience. |
Search Engine Watch
January 23, 2009
David Szetela |
Google Conversion Optimizer: The Best-Kept Secret in PPC? Google quietly added Conversion Optimizer to every advertiser's AdWords account a few months ago. In a nutshell, it regulates keyword-level bids, promising to deliver as many conversions as possible, at or below a cost-per-conversion you specify. |
Pharmaceutical Executive
May 1, 2012 |
Best Practices: Commercial Analytics If the relationship between marketers and commercial analytics in the pharmaceutical and biotech sectors is leveraged properly, it can help marketers make more informed strategic decisions for their brands. |
CRM
March 11, 2014
Sarah Sluis |
Teradata Adds Features to Integrated Marketing Cloud Marketing Studio 9 includes updates to technology, collaboration. |
Search Engine Watch
October 10, 2007
Pat Stroh |
Is Your Paid Search Campaign Part of a Mix or a Mess? The complexity of your non-search media plan will determine how difficult it will be to make the right decisions in your search campaigns. |
CRM
November 11, 2014
Maria Minsker |
SAP Partners with Facebook to Offer Enhanced Audience Engagement Platform SAP's Customer Engagement Intelligence Suite will be integrated with Facebook's Custom Audiences platform. |
Search Engine Watch
June 4, 2010
Duncan Parry |
Is Retargeting Ready to go Mainstream? (Part 2) The maturing of the digital industry, third-party tools, and display advertising options should drive the adoption of retargeting. |
Search Engine Watch
May 6, 2010
Marty Weintraub |
Google Analytics, Conversion Tracking & Single Segment Reporting Power There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination. |
CRM
February 19, 2014
Maria Minsker |
Teradata Updates Customer Interaction Manager with Predictive Analytics In its seventh edition, Customer Interaction Manager puts actionable insight in the hands of marketers. |
Search Engine Watch
May 10, 2011
Alex Cohen |
Slim Down Your CPCs With 3 Compound Metrics Paid search is a lot like nutrition: there's an excess of data, but a big shortage in optimization. Here's how to reduce PPC data complexity and make profitable decisions. |
Search Engine Watch
February 28, 2006
Chris Sherman |
Searchers Still Like to Buy Offline A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. |
Search Engine Watch
May 28, 2010
Marc Poirier |
7 Things Agencies Hate About Facebook Social Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. |
CRM
July 7, 2015 |
Leapfrog Enhances Its LFX Conversion Platform The new suite of proprietary digital tools helps marketers turn data into new customers. |
Search Engine Watch
March 10, 2011
Paul Burani |
7 Ways to Counter Rising CPCs Low-tech solutions to stave off hyperinflation within the paid search economy. |
HBS Working Knowledge
January 9, 2006
Martha Lagace |
What Really Drives Your Strategy? While companies might have an intended strategy, the strategy that actually emerges can be very different. |
