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Information Today February 22, 2010 David Mattison	Google Gets Stung by Its Own Buzz The week of Feb. 9, 2010, may go down as one of the worst in Google's corporate history in terms of product launches and public reaction.
Search Engine Watch February 22, 2010 Ron Jones	Google Buzz 101 For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.
The Motley Fool December 30, 2008 Tim Beyers	An Open Letter to Steve Ballmer Here's how you beat Google.
InternetNews February 12, 2010	Google Goes More Social With Aardvark Buy In purchasing Aardvark, Google looks to extend its social media reach with a service that taps into the knowledge of the online community for answers. What do competitors say?
The Motley Fool February 18, 2010 Rick Aristotle Munarriz	Why Does Google Eat Its Young? This has been a month of former interns and employees coming back as prodigal geeks to Google.
InternetNews February 11, 2010	Google's Newest Service Not So Buzzworthy? Google Buzz's list of features appears attractive, yet the actual implementation offers the worst of two platforms.
InternetNews February 16, 2010	Google Buzz Gets Second Wave of Privacy Tweaks In less than a week, Google's social networking enhancement for Gmail users is getting its second makeover to address lingering privacy concerns.
InternetNews February 12, 2010	Google Buzz Gets Revamped Privacy Controls The search giant makes some changes to Gmail's new social features in response to user concerns.
PC Magazine February 12, 2010 Dan Costa	Google Buzz: More Social Clutter or Less? I don't need another social network, but I would kill for simple friend manager with some solid privacy controls.
AskMen.com	The New Facebook? Google is unveiling a new "Google Buzz" feature that sets up a face-off with Facebook.
Search Engine Watch February 2, 2006 Chris Sherman	Searching for the Future Think you're pretty good at predicting the future? Try matching wits with Yahoo Research's fantasy prediction game that lets you bet for - or against - emerging technologies and trends.
InternetNews February 11, 2010	Privacy Concerns Dog Google Buzz Google's latest foray into the social Web has drawn criticism for a default setting that could make more personal information public than users are comfortable with.
The Motley Fool June 9, 2010 Claire Stephanic	Google: Evil, Good -- or Both? Google's CEO admits the company "screwed up" following its latest privacy flap.
The Motley Fool February 17, 2009 Tim Beyers	Why Twitter Could Be a Billion-Dollar Business No service is better equipped to capture useful data.
Insurance & Technology February 10, 2010	Google Takes on Facebook with New Social Networking Site Google's decision to start a social networking site called Buzz pits the Internet navigator directly against Facebook and Twitter, U.S. analysts are saying.
The Motley Fool January 15, 2010 Tim Beyers	Bing Is Better Than You Think Different researchers provide different numbers? Shocking.
Popular Mechanics February 9, 2010 Jeremy Repanich	5 Things You Need To Know About Google Buzz There are two ways to launch a social networking site. Here;s the one search engine giant Google picked with Tuesday's launch of Google Buzz.
The Motley Fool February 9, 2010 Rick Aristotle Munarriz	Google's Sweet Revenge Big G may be readying a social upgrade for Gmail.
BusinessWeek October 1, 2009	Threats on the Horizon Despite many well-publicized failures of would-be Google killers, fresh combatants keep coming. Here are some of the most prominent.
The Motley Fool February 22, 2010 Anders Bylund	Is Google Finally Evil? A prominent IT reporter swears off Google services for good because of the company's disdain for privacy issues. Should you follow?
Search Engine Watch April 20, 2005 Chris Sherman	Google Personalizes the Web Say goodbye to bookmarks: Google's My Search History feature automatically keeps track of web searches and every page viewed from search results by saving your "search behavior," not web pages.
InternetNews August 22, 2007 David Needle	Why Google Likes Facebook Marissa Mayer, Google's vice president of search products and user experience, admitted in a keynote address that she has a bit of Facebook-envy.
The Motley Fool February 26, 2008 Rick Aristotle Munarriz	Buzz Kill at Yahoo! Yahoo!'s new social news site, Buzz, has nothing wrong with it, but it's a crystalline example of why the company is going in circles these days.
Fast Company May 2010 Farhad Manjoo	Does Privacy on Facebook, Google, and Twitter Even Matter? It seems that as long as we're secure in the knowledge that whatever cool, new Web toy can be turned off, we're fine letting the world peer deeper and deeper into our lives.
InternetNews March 30, 2011	Google Apologies for Buzz, Settles with FCC Google reaches settlement with the FCC over Buzz and its privacy practices.
InternetNews February 9, 2010	Google Helps Gmail Bring on the Buzz New social media enhancements to Gmail aim to more closely integrate real-time interaction.
Search Engine Watch October 15, 2010 Jonathan Allen	Facebook Data Should Focus Eyes on Bing Local Results Facebook open graph data is likely to have its biggest impact on Bing's local search results. With so many reviews, via so many aggregators, and different listing verification companies, the average user is no longer able to assess their value.
Search Engine Watch March 15, 2010 John Greer	What Does Google Social Search Mean for SEO? Consider implementing these tips to expand your real estate in search results.
InternetNews April 6, 2010	Google Asking Buzz Users to Confirm Contacts Google looks to close the privacy loophole in its controversial social networking service by requiring early adopters to revisit their contacts list to make sure they know who can see what about them on the Web.
InternetNews February 26, 2008 Kenneth Corbin	Yahoo Puts Its Ear to The Ground With Buzz Site With new voting and ranking system, Yahoo wants to make sure it has the most relevant and popular content on its site.
Search Engine Watch November 3, 2000 Danny Sullivan	Yahoo Publishes Top Searches Yahoo's made the wise move of realizing what we search for is great content. The Yahoo Buzz Index provides a breakdown of top search topics by category and overall...
The Motley Fool February 8, 2005 Alyce Lomax	Is Google Going for It? Rumors of 50 Gmail invites for some users spur rumors that Google's Web-based email is going live.
BusinessWeek February 3, 2011 Felix Gillette	You've Got Mail! Except When You Don't AOL is overhauling its e-mail service, which is so out of vogue that a January disruption went largely unnoticed.
The Motley Fool April 13, 2004 Alyce Lomax	Google Mail: Novelty or Nosy? Does the "G" in "Gmail" stand for "going... going... gone"?
Fast Company May 2015 Harry McCracken	How Marissa Mayer Mobilized Yahoo Yahoo is positioned for some kind of future success, whether mild or bold. It's not the company she inherited, and that's a victory that no one -- not even a cabal of angry investors -- can take away from Marissa Mayer.
The Motley Fool December 14, 2006 Seth Jayson	Don't Get Burned by Buzz It's natural to want to invest based on what the headlines are shouting at us, but history shows that investors are usually late to the game by the time the buzz is loudest.
CRM June 16, 2011 Brittany Farb	Meltwater Launches Buzz Engage Meltwater unveiled yesterday Buzz Engage, fusing the social CRM and business offerings it gained in its March acquisition of Jitterjam with the social media monitoring and analysis capabilities of its own Buzz solution.
ONLINE Jan/Feb 2011 Jill O'Neill	Feature: Communication Google Style: Interactivity and Trust Communication tools and services such as Gmail, Google Reader, Google Buzz, Blogger, are gradually being tweaked and re-engineered in the interests of greater fluidity and immediacy in capturing, sharing, and discussing content.
Search Engine Watch September 8, 2010 Kevin Gibbons	5 Ways to Create an Online Buzz Top tips for building an online buzz when you've launched something new and want to boost sales.
InternetNews October 21, 2009	Google: We've Got a Twitter Deal, Too On the heals of Microsoft's announcement, Google steps into the echo chamber.
BusinessWeek August 5, 2010 Justin Bachman	How Question Sites Could Become Big Business Q&A services like Fluther and Quora could be a lucrative online sub-industry that could lead to targeted advertising.
InternetNews October 13, 2010	Google Search Boss Mayer to Head Up Location Google signals that it's getting serious about location-aware services and geo-targeting ads by moving one of its most visible executives to head up the geo/local division.
InternetNews February 8, 2010	Google Plans to Twitterize Gmail? Event at Google's campus Tuesday focused on latest innovations, with a widely rumored upgrade to Gmail likely. But what about the core search product? And next up, Yahoo.
Fast Company Pavithra Mohan	Yahoo Nixes Plan To Spin Off Alibaba Stake Yahoo now intends to spin off all its non-Alibaba assets into a new, as-yet-unnamed company.
BusinessWeek May 7, 2009 Robert D. Hof	Search Challengers Are in Hot Pursuit of Google Big players and startups aim to offer better search engines to steal away some of that lucrative traffic.
InternetNews June 29, 2005 Susan Kuchinskas	With Google, It's Personal Google introduced Personalized Search, a search enhancement that gives users more of what they want by paying attention to what they wanted before.
Fast Company Nikita Richardson	Yahoo Will Shut Down Its Maps, Other Sites This Month The struggling company is willing to admit that maintaining the tool as well as its Mail, Pipes, and other platforms are no longer worth the time and energy.
Entrepreneur October 2006 Gwen Moran	Harmful Hype? Successful strategies for buzz marketing.
HBS Working Knowledge March 11, 2013	Marissa Mayer Needs to Bridge Distance Gap with Remote Workers Marissa Mayer's decision to bring work-at-home Yahoo! employees back to the office has set off a firestorm. The author suggests ways to mitigate the problem.