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Search Engine Watch January 6, 2010 Michael Bonfils	Top International Search Marketing Failures to Avoid in 2010 There are huge international search opportunities, but using misguided research and not thinking locally are two big mistakes marketers can make.
Search Engine Watch October 5, 2009 Ron Jones	International SEO 101, Part 2 One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.
Search Engine Watch August 26, 2008 Mark Jackson	SEO Success -- Guess What...Content Works! Fixing problems and implementing some search engine-friendly practices can have an immediate effect on a site's search engine rankings. But no search engine optimization technique works better than creating quality content.
Search Engine Watch September 30, 2009 Bill Hunt	Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems.
Search Engine Watch November 11, 2009 Michael Bonfils	Tiptoeing Your Way Into International Search Marketing With global search growing rapidly, there has never been a better time to expand internationally.
Search Engine Watch August 18, 2010 Michael Bonfils	10 Missed Opportunities in Search Engine Marketing in Japan, Part 2 More advice for navigating the Japanese market, including: translations, keyword research, search engine optimization, blogs/ social media, and trust/user engagement. Part 2 of 2.
Search Engine Watch May 19, 2010 Andy Atkins-Kruger	The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more.
Search Engine Watch January 11, 2010 Ron Jones	Article Marketing 101 How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.
Search Engine Watch June 10, 2008 Mark Jackson	SEO Competitive Analysis Search engine rankings change regularly, are different on various data centers, and won't generate traffic to the Web site, much less generate leads and sales. Instead, marketers should be focused on reports that mean something, like a competitive SEO analysis.
Search Engine Watch October 6, 2010 Andy Atkins-Kruger	Key Steps to Launching a Global Website Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website.
Search Engine Watch June 30, 2010 Christian Arno	Multilingual SEO Essentials: Research Your Keywords A three-pronged approach international search marketers should use when working out your keywords for foreign markets.
Pharmaceutical Executive March 1, 2007 Alex Porter	Alternative Media: Search-Engine Marketing: Click, Click ... Are You There? Pharma marketers turn to pay-per-click advertising to boost their product's reach.
Searcher November 2011 Rushton & Funke	The Goodness in the Evil of SEO - Why Search Engine Optimization Matters to Information Professionals Some information professionals view SEO with some reservation or even actual contempt due to the rampant SEO techniques that reduce the quality of search results by driving traffic to sites that take advantage of trending searches rather than useful information.
Search Engine Watch May 11, 2009 Joshua Palau	Why Settle for Best Practices? Part 2 As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.
Search Engine Watch August 19, 2009 Michael Bonfils	Building Trust is Key to Great Global Search Marketing Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
Search Engine Watch June 1, 2009 Ron Jones	Video Search 101, Part 1 With Internet video on the rise and the search engines looking more favorably on video content, there's an opportunity to leverage this medium for your SEO efforts. We'll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices.
Search Engine Watch August 29, 2008 William Flaiz	There's No Secret Recipe to SEO Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success.
Search Engine Watch December 2, 2008 Mark Jackson	Link Building, Circa 2008 SEO isn't as easy as it was in years past. At one time, optimization meant dropping some keywords in your meta keywords tag, using your most important key phrases a dozen or so times on a page, and exchanging links with anyone who had a Web site.
Search Engine Watch January 30, 2011 Mark Jackson	Search Engine Optimized vs. Search Engine Friendly Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly.
Search Engine Watch November 1, 2010 Ray "Catfish" Comstock	The Importance of Localized Content - Local SEO Takes Center Stage How to create content and link connectivity that sends the right signals to the search engines, telling them your site is relevant for users in those geographies.
Search Engine Watch March 23, 2010 Eric Enge	SEO Mythbusters: 3 Rotten Ideas Three outdated search engine optimization tactics you should avoid at all costs.
Search Engine Watch August 12, 2009 Andy Atkins-Kruger	Translating Keywords Should Never EVER Happen Keywords are the fruit of a language, hanging on the branches of trees that grew and were nurtured in the local climate and are rooted in the local culture. Translation can't predict that.
Search Engine Watch August 9, 2010 Ray Comstock	The Challenges of Measuring SEO Success, Part 2 How personalization, localization, and update frequency have changed search engine optimization; what the new key metrics are in Google Webmaster Tools; and why user experience will continue to grow in importance.
Search Engine Watch November 25, 2008 Mark Jackson	Keyword Research for Search Engine Optimization All your SEO efforts will be in vain if you haven't spent enough time focused on which keywords you want to target.
Search Engine Watch October 4, 2010 Paul Burani	5 Reasons Google's New Keyword Tool is Better While there are valid complaints, search marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool.
Search Engine Watch December 29, 2008 Ron Jones	SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so.
Search Engine Watch October 20, 2010 Gareth Owen	On-page Optimization is Dead Further proof that there are lies, damned lies, and statistics -- especially in SEO.
Search Engine Watch December 21, 2006 Amy Edelstein	Optimizing Video for Search Engines With the explosive popularity of video content on the web, savvy search marketers can be among the first to catch a prime trend this coming year by optimizing video content to outperform in search engines.
Search Engine Watch December 23, 2008 Carrie Hill	The Small Business Guide to Choosing Keyword Phrases Here are some best practices for choosing good keywords to utilize when optimizing your small business Web site.
Search Engine Watch October 1, 2010 Rob Chant	Improve Your SMB Site with These 2 Basic SEO Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise.
Search Engine Watch April 6, 2011 Andy Atkins-Kruger	How to Test International Search Marketing Opportunities at Low Cost Tips for businesses with limited resources on overcoming marketing challenges when taking expanding to new territories.
Search Engine Watch December 8, 2008 Ron Jones	Keyword Discovery 101, Part 1 Keyword discovery is important for PPC and SEO campaigns, link building, even as it relates to general marketing like writing press releases, product and service descriptions, or even your positioning statement. Here are the general steps for approaching a keyword discovery project.
Search Engine Watch March 28, 2011 Ray "Catfish" Comstock	SEO Training: The Cornerstone of Successful Enterprise SEO Campaigns Which members of your internal team need training, and what that training needs to cover in order to successfully scale SEO across an enterprise-level organization.
Search Engine Watch September 13, 2010 Kaila Strong	Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing).
Search Engine Watch January 12, 2011 Simon Heseltine	Stop Making the 6 Biggest SEO Mistakes Have you fallen victim to these search engine optimization pitfalls in the past? If so, it's time to correct them. Now.
Search Engine Watch September 28, 2009 Ron Jones	International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy.
CRM April 13, 2012 Ora Solomon	10 Tips for Adapting Your Web Site for International Customers Why an English-only Web site won't cut it.
Search Engine Watch February 4, 2010 Jason Tabeling	Review your PPC Keywords Search engines are always changing, and so are the ways people search for your products and services. So your keyword list should change as frequently.
Search Engine Watch November 11, 2008 Mark Jackson	Google AdWords Quality Score -- That's Old-School for SEO By optimizing your Web site for organic search, and building out a bunch of pages for each keyword that you're honestly interested in targeting, you'll likely end up improving your Quality Scores as well.
Search Engine Watch September 15, 2009 Mark Jackson	Redesigning Your Web Site? Don't Neglect SEO When a company redesigns their site, it's usually for non-SEO reasons. But ignoring SEO issues during a redesign would be a big mistake. Here are some common mistakes that can happen when you're redesigning your Web site.
Search Engine Watch July 15, 2010 Mathieu Burgerhout	International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites.
Search Engine Watch September 27, 2006 Shari Thurow	Behind the Scenes in the Search Engine Labs Most of the major search engines have research units and live testing grounds for new products and features. What kinds of projects are they currently working on?
Search Engine Watch March 24, 2009 Mark Jackson	Is There Such a Thing as the Perfect SEO? SEOs are being asked to do an awful lot. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
Search Engine Watch June 7, 2010 John Greer	How to Measure Success in an SEO Campaign Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health.
Search Engine Watch September 9, 2010 John Lynch	Creating an Effective Keyword Portfolio Means Understanding the Search Landscape This quick guide will give webmasters and SEMs the power and ability to understand the likelihood of ranking for a keyword using a competitive analysis.
Search Engine Watch January 12, 2011 Andy Atkins-Kruger	15 Ways To Avoid Wasting Money In International Rollouts Looking to expand your business overseas? Make your life easier and save money with these top tips.
Search Engine Watch December 22, 2008 Ron Jones	SEO Site Structure 101, Part 1 Understanding why site structure is important for natural SEO.
Search Engine Watch July 7, 2009 Mark Jackson	Top Signs Your Site Isn't Ready for Prime Time, Part 2 We've already looked at three of the common failings of Web sites for "newbies" who are trying to figure out SEO. Now let's look the title tag, domain age, and link building to see if your Web site is ready for prime time.
Entrepreneur August 2004 Catherine Seda	In the Click Want all the right people to notice your business? Gone are the days when adding keywords in meta tags to your site produced rankings. You need to make the most of today's hottest marketing method--search engine optimization.
Search Engine Watch October 7, 2008 Mark Jackson	What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan.