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Search Engine Watch
December 25, 2009
Joshua Palau |
Good Riddance, 2009 Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010.   |
Search Engine Watch
November 20, 2009
Joshua Palau |
Frugal Is the New Black The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. |
CRM
January 2008
Jessica Tsai |
Oh, Behave! It's never easy to know precisely what your customers are feeling - but you can certainly pay attention to what they're doing, and behavioral targeting can lead to actionable insight. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
Search Engine Watch
April 15, 2008
Joshua Stylman |
Is Search Recession-Proof? While online advertising will probably suffer if there is a recession, search will be the last place from which marketers pull their ad dollars. |
Search Engine Watch
October 27, 2010
Jonathan Allen |
Can Microsoft adCenter Pose a Threat to Google AdWords? Industry experts from enterprise search marketing agencies offer insight into what advertisers can expect to squeeze out of adCenter. |
Search Engine Watch
February 4, 2011
Kaley Dobson |
Will a New Tier of Search Advertising Providers Emerge? Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
Search Engine Watch
November 2, 2010
Roger Barnette |
After the Transition: How to Get the Most Out of Bing/Yahoo The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
InternetNews
October 31, 2007
Lyle Deixler |
Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities. |
Search Engine Watch
July 30, 2010
Duncan Parry |
Will the Bing & Yahoo Search Alliance Succeed? What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. |
InternetNews
July 14, 2009 |
Search Engine Marketing Ready to Rebound? The search engine marketing industry has bottomed out, which could be good news for the online advertising sector. |
Search Engine Watch
August 21, 2009
Gregg Stewart |
Search Engine Wars, the Local Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. |
Search Engine Watch
June 19, 2009
Joshua Palau |
Bing: The Agency Perspective It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing. |
Search Engine Watch
November 11, 2010
Mark Drummond |
The 2 Principles of Effective Performance Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
Search Engine Watch
June 5, 2009
Joshua Palau |
Checking in on 2009 Search Shifts & Predictions In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later. |
BusinessWeek
May 20, 2010
Dina Bass |
Microsoft's Bing Is Gaining Share Users are starting to use "Bing" as a verb, and searches are up. But those will have to translate into more business from advertisers |
InternetNews
May 21, 2009
Michelle Megna |
Growing Ad Networks Shaking Up Online Ad Spend More online ad dollars are going to ad networks, and the top dog isn't Google or Yahoo. |
InternetNews
June 12, 2009
Michelle Megna |
Bing Bucks: Microsoft Sees Paid Click Lift After a bumpy start, Microsoft's answer to Yahoo's and Google's search nets promising numbers. |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
Search Engine Watch
June 15, 2009
Erik Qualman |
Do Teens Tweet? And Other Social Media FAQs The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. |
BusinessWeek
June 11, 2009
Robert D. Hof |
Google's Grab for the Display Ad Market Google aims to unseat Yahoo and Microsoft with new, ultratargeted banner ads. Will Web publishers and online ad agencies bite? |
CRM
June 6, 2012 |
StrongMail Automates Email and Mobile Cross-Channel Marketing with Message Studio 7.0 SMS and drag-and-drop targeting capabilities enable enterprise marketers to easily create effective campaigns that leverage rich social, behavioral and profile data. |
Search Engine Watch
June 26, 2009
Gregg Stewart |
Bing -- Early Estimations in Local Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. |
Search Engine Watch
August 26, 2010
Marty Weintraub |
Online Marketing Fundamentals For New Professionals, Part 1 SES San Francisco brought out a new crop of search marketers who need to learn the fundamentals of our industry. Class is in session. Here's a rundown of some basics and vocabulary for newbies. |
InternetNews
July 24, 2007
Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
CRM
March 2015
Jeffrey Rayport |
Why Marketing Automation Means More Than Faster, Better, Cheaper Programmatic ads make precision marketing a reality. |
InternetNews
June 10, 2009
Stuart J. Johnston |
Bing's Big Week, Search Share Ticks Up After its first week on the Web, Bing appears to be gaining ground against its rivals. |
InternetNews
October 11, 2010 |
Microsoft Begins Yahoo Ad Integration Microsoft and Yahoo enter into what they describe as a crucial phase of their long-term search-advertising partnership, beginning the transition of Yahoo's ad server to Microsoft's platform. |
Search Engine Watch
April 15, 2009
Kevin Ryan |
Do You Track Searcharoundings? With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't. |
InternetNews
February 8, 2010 |
Facebook Pulling Microsoft Banner Ads Facebook's exclusive ad partnership may have fallen short of promise, but Microsoft touts expanded search relationship with the popular social site. |
