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Search Engine Watch
May 10, 2011
Nichola Stott
Why Search Engines Should Use Social Signals as Ranking Factors Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some component of Google's algorithm. mark for My Articles similar articles
Search Engine Watch
November 30, 2010
Eric Enge
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. mark for My Articles similar articles
Search Engine Watch
July 30, 2008
Eric Enge
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? mark for My Articles similar articles
Search Engine Watch
April 3, 2011
Eric Enge
Checks and Balances in Ranking Signals Google +1 is part of a wide ranging network of social behavior signals that are designed to reshape Google's ranking algorithm. mark for My Articles similar articles
Search Engine Watch
October 8, 2009
Sage Lewis
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how. mark for My Articles similar articles
Search Engine Watch
July 13, 2010
Eric Enge
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? mark for My Articles similar articles
Search Engine Watch
November 4, 2010
John Lynch
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. mark for My Articles similar articles
Search Engine Watch
June 3, 2009
Kevin Newcomb
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. mark for My Articles similar articles
Search Engine Watch
July 14, 2009
Eric Enge
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? mark for My Articles similar articles
Search Engine Watch
December 7, 2003
Danny Sullivan
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. mark for My Articles similar articles
Search Engine Watch
December 14, 2010
Eric Enge
SEO Planning for 2011 Highlights of the year that was in SEO, plus a look at what big changes we should expect in the new year. mark for My Articles similar articles
Search Engine Watch
June 18, 2008
Eric Enge
4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness? mark for My Articles similar articles
Search Engine Watch
July 27, 2010
Eric Enge
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. mark for My Articles similar articles
Search Engine Watch
September 13, 2010
Kaila Strong
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). mark for My Articles similar articles
Search Engine Watch
June 17, 2009
Kevin Newcomb
Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? mark for My Articles similar articles
Search Engine Watch
April 22, 2010
John Lynch
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. mark for My Articles similar articles
Search Engine Watch
February 22, 2011
Erez Barak
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. mark for My Articles similar articles
Search Engine Watch
June 16, 2009
Eric Enge
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? mark for My Articles similar articles
Search Engine Watch
May 19, 2009
Mark Jackson
Is Twitter a Google Killer? Not Yet The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate. mark for My Articles similar articles
Search Engine Watch
February 9, 2011
Simon Heseltine
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. mark for My Articles similar articles
Search Engine Watch
January 27, 2011
Peter van der Graaf
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. mark for My Articles similar articles
Search Engine Watch
January 9, 2011
Eric Enge
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. mark for My Articles similar articles
Search Engine Watch
February 2, 2009
Ron Jones
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? mark for My Articles similar articles
Information Today
March 3, 2011
Paula J. Hane
Search Quality, Content Farms, and Conspiracy Theories The blogosphere and media outlets have been abuzz lately with reports of low-quality search results from the major search engines. mark for My Articles similar articles
Search Engine Watch
January 17, 2007
Eric Enge
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. mark for My Articles similar articles
Search Engine Watch
July 21, 2009
Mark Jackson
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. mark for My Articles similar articles
Search Engine Watch
May 8, 2008
Sage Lewis
Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. mark for My Articles similar articles
Search Engine Watch
November 5, 2009
Sage Lewis
Do Follow Pros and cons of building links through blog comments. mark for My Articles similar articles
Search Engine Watch
May 25, 2010
Mike Grehan
Saying Goodbye to Search Engines Just as the challenges of indexing the web was a major topic of interest to the research community back in the '90s, the unique challenge of capturing and making sense of real-time data is the current research hot potato. mark for My Articles similar articles
Search Engine Watch
June 3, 2003
Danny Sullivan
Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google. mark for My Articles similar articles
Search Engine Watch
October 19, 2010
Eric Enge
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. mark for My Articles similar articles
Technology Research News
July 27, 2005
Internet Structure Search engines find content via spiders that go through the pages on a Web site by following the links among pages. Here is an overview of how search engines handle queries on the Internet. mark for My Articles similar articles
Search Engine Watch
May 1, 2011
Eric Enge
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. mark for My Articles similar articles
Search Engine Watch
February 13, 2011
Mark Jackson
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. mark for My Articles similar articles
ONLINE
Jan/Feb 2002
Marydee Ojala
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... mark for My Articles similar articles
Search Engine Watch
February 7, 2007
Eric Enge
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. mark for My Articles similar articles
Search Engine Watch
April 25, 2011
Garry Przyklenk
The Social Connection between Google Panda and Google +1 Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. mark for My Articles similar articles
Technology Research News
October 22, 2003
Kimberly Patch
Queries guide Web crawlers Search engines approach the problem of sorting out the vast amount of information on the Internet by casting their nets as widely as they can, then sifting through the catch. An algorithm that analyzes what people are looking for could point search engines toward more relevant pages. mark for My Articles similar articles
Search Engine Watch
September 13, 2010
Josh McCoy
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. mark for My Articles similar articles
Search Engine Watch
June 17, 2010
John Lynch
Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings. mark for My Articles similar articles
InternetNews
January 19, 2005
Susan Kuchinskas
Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links. mark for My Articles similar articles
Knowledge@Wharton A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... mark for My Articles similar articles
Wired
August 2005
John Battelle
The Birth of Google Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. In spite of this, Sergey was drawn to Larry's computer project when it reached a certain complexity. Their experiences are recounted as their efforts produced the search engine named Google. mark for My Articles similar articles
Search Engine Watch
January 19, 2011
Gareth Owen
Social Media Links and SEO -- Spam Ye Not! Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity. mark for My Articles similar articles
Search Engine Watch
May 10, 2006
Anne Kennedy
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? mark for My Articles similar articles
Fast Company
Alice Truong
Facebook Will Surface Timely And Trending Stories Earlier The news feed will begin factoring in trending topics, ranking posts with relevant news stories higher. mark for My Articles similar articles
Search Engine Watch
August 22, 2008
Chris Boggs
Word or Phrase Co-Occurrence within Particular Industries Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers. mark for My Articles similar articles
Search Engine Watch
March 26, 2009
Sage Lewis
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. mark for My Articles similar articles
Search Engine Watch
October 29, 2010
Rob Chant
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. mark for My Articles similar articles
Search Engine Watch
September 3, 2002
Danny Sullivan
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. mark for My Articles similar articles