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Search Engine Watch May 10, 2011 Nichola Stott |
Why Search Engines Should Use Social Signals as Ranking Factors Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some component of Google's algorithm. |
Search Engine Watch November 30, 2010 Eric Enge |
Search Engine Optimization in an Increasingly Social World SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. |
Search Engine Watch July 30, 2008 Eric Enge |
Google vs. Yahoo on Paid Links Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate? |
Search Engine Watch April 3, 2011 Eric Enge |
Checks and Balances in Ranking Signals Google +1 is part of a wide ranging network of social behavior signals that are designed to reshape Google's ranking algorithm. |
Search Engine Watch October 8, 2009 Sage Lewis |
Paid Links: Seller and Buyer Beware! Don't let your site drop out of search results. Here's how. |
Search Engine Watch July 13, 2010 Eric Enge |
The Death of Natural Linking Social media will become a big ranking factor. The next question for SEOs to answer: how do you balance your investment in link building with your investment in social media? |
Search Engine Watch November 4, 2010 John Lynch |
Deconstructing Link Value Factors Links are the primary driver of domain authority and the key to ranking quality content. An outline of the factors that affect the value of a link. |
Search Engine Watch June 3, 2009 Kevin Newcomb |
Google Changes Course on Nofollow Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. |
Search Engine Watch July 14, 2009 Eric Enge |
Should You Still Use Nofollow? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? |
Search Engine Watch December 7, 2003 Danny Sullivan |
What Happened To My Site On Google? The outcry from webmasters about Google's recent ranking algorithm change has been unprecedented. This article takes a Q&A-style approach to examine many of the issues and questions that have arisen from the change. |
Search Engine Watch December 14, 2010 Eric Enge |
SEO Planning for 2011 Highlights of the year that was in SEO, plus a look at what big changes we should expect in the new year. |
Search Engine Watch June 18, 2008 Eric Enge |
4 SEO Tips for Higher Search Rankings Search engine optimization is tough, and the rules for ranking vary from site to site. Authority, domain age, penalty factors, and freshness all play an important role in your Web site's ranking. Is your site ready for greatness? |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. |
Search Engine Watch September 13, 2010 Kaila Strong |
Search and Social: Are You Missing Out? Examining social media's impact on search, and how best to integrate a bit of social into your search engine marketing (or search into your social media marketing). |
Search Engine Watch June 17, 2009 Kevin Newcomb |
Following the Nofollow Kerfuffle Matt Cutts says Google changed its handling of nofollow last year, but no one noticed. Can that really be what happened? |
Search Engine Watch April 22, 2010 John Lynch |
Analyzing the 9 Most Common Link Building Strategies A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine. |
Search Engine Watch February 22, 2011 Erez Barak |
Search + Social: A Growing Relationship Make sure you're tracking, measuring, and analyzing three key indicators in real time: SEO, social, and business. |
Search Engine Watch June 16, 2009 Eric Enge |
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? |
Search Engine Watch May 19, 2009 Mark Jackson |
Is Twitter a Google Killer? Not Yet The easier a search engine is to manipulate, the less likely it is to deliver quality results. Right now, Twitter Search is just too easy to manipulate. |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch January 27, 2011 Peter van der Graaf |
Local Search: Your Address is the New Link A look at some of the changes local search results are bringing to SEO -- especially link building. |
Search Engine Watch January 9, 2011 Eric Enge |
6 Ways to Sculpt Your Site's Link Equity Want to see a significant impact on rankings and traffic? Here are a few ways you can use link equity to help pages rank for particular search queries. |
Search Engine Watch February 2, 2009 Ron Jones |
Link Building 101, Part 1 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Why not use the same concept and apply it to your internal linking structure and reap the rewards? |
Information Today March 3, 2011 Paula J. Hane |
Search Quality, Content Farms, and Conspiracy Theories The blogosphere and media outlets have been abuzz lately with reports of low-quality search results from the major search engines. |
Search Engine Watch January 17, 2007 Eric Enge |
An Introduction to SEO Best Practices Best practices for search engine optimization are constantly evolving, and are starting to look more like conventional business plans. |
Search Engine Watch July 21, 2009 Mark Jackson |
Brand Promotion Online -- Signals for Today's SEO Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn't so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry. |
Search Engine Watch May 8, 2008 Sage Lewis |
Giving Links Away There are a few ways of controlling what pages of your site share their link love. PageRank "sculpting" and siloing are two methods that use the "nofollow" attribute to control which links are counted in search engine ranking algorithms. |
Search Engine Watch November 5, 2009 Sage Lewis |
Do Follow Pros and cons of building links through blog comments. |
Search Engine Watch May 25, 2010 Mike Grehan |
Saying Goodbye to Search Engines Just as the challenges of indexing the web was a major topic of interest to the research community back in the '90s, the unique challenge of capturing and making sense of real-time data is the current research hot potato. |
Search Engine Watch June 3, 2003 Danny Sullivan |
Coping With GDS, The Google Dance Syndrome On a roughly monthly basis, Google updates its index of web pages and introduces new tweaks and changes to how its ranking algorithm works. For some, the changeover period that's come to be known as the "Google Dance" may reveal what seems like dramatic changes in Google. |
Search Engine Watch October 19, 2010 Eric Enge |
5 Website Changes That Will Hurt Your SEO Significant modifications to your website can impact your short-term SEO efforts. Here's how to properly handle changes to the domain, URL structure, content, Whois record, and theme. |
Technology Research News July 27, 2005 |
Internet Structure Search engines find content via spiders that go through the pages on a Web site by following the links among pages. Here is an overview of how search engines handle queries on the Internet. |
Search Engine Watch May 1, 2011 Eric Enge |
The Role of On-Page SEO Content: Relevance, Not Rankings From an SEO perspective, on-page content is solely about helping establish what search queries your page might be relevant to. Visualizing how the major SEO components fit together. |
Search Engine Watch February 13, 2011 Mark Jackson |
10 Types of Helpful SEO Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. |
ONLINE Jan/Feb 2002 Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch February 7, 2007 Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
Search Engine Watch April 25, 2011 Garry Przyklenk |
The Social Connection between Google Panda and Google +1 Google's Panda update represents more than just an algorithm change to weed out content farms; it represents (perhaps) a first step in a series of fundamental shifts that will enable Google to become more socially-focused. |
Technology Research News October 22, 2003 Kimberly Patch |
Queries guide Web crawlers Search engines approach the problem of sorting out the vast amount of information on the Internet by casting their nets as widely as they can, then sifting through the catch. An algorithm that analyzes what people are looking for could point search engines toward more relevant pages. |
Search Engine Watch September 13, 2010 Josh McCoy |
Don't Let Small Disconnects Lead to SEO Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. |
Search Engine Watch June 17, 2010 John Lynch |
Optimizing for the User Experience Eight steps designed to help webmasters re-prioritize day-to-day activities that will increase conversion rates, keep visitors around longer, and hopefully improve rankings. |
InternetNews January 19, 2005 Susan Kuchinskas |
Search Leaders, Bloggers Band to Fight Comment Spam Industry group says it will support Google's 'no-follow' tag that tells search engine spiders to lay off links. |
Knowledge@Wharton |
A Search for Google's Success Turns Up Two Words: Trust and Technology With a combination of top-quality search service and high credibility among users, Google offers some valuable business lessons - not just for search engines but for other types of Internet services as well... |
Wired August 2005 John Battelle |
The Birth of Google Larry thought Sergey was arrogant. Sergey thought Larry was obnoxious. In spite of this, Sergey was drawn to Larry's computer project when it reached a certain complexity. Their experiences are recounted as their efforts produced the search engine named Google. |
Search Engine Watch January 19, 2011 Gareth Owen |
Social Media Links and SEO -- Spam Ye Not! Social media links have been increasingly making their presence felt in the SERPs. It appears as though the engines (in particular Google) may be responding to an increase in manipulative social activity. |
Search Engine Watch May 10, 2006 Anne Kennedy |
Curbing SEOs Who've Gone Wild When it comes to optimizing your website for search engines, when is "enough" enough? And why is overoptimization a problem? |
Fast Company Alice Truong |
Facebook Will Surface Timely And Trending Stories Earlier The news feed will begin factoring in trending topics, ranking posts with relevant news stories higher. |
Search Engine Watch August 22, 2008 Chris Boggs |
Word or Phrase Co-Occurrence within Particular Industries Are search engines smarter now than 4 years ago? I certainly hope so. There are too many words that could mean multiple things, and so many Web sites have at least some content that appears to humans but not text browsers. |
Search Engine Watch March 26, 2009 Sage Lewis |
My Thoughts on Promo Outcomes Asking people to give feedback about your product or service is great on many levels. It builds relationships and provides incredibly valuable information. |
Search Engine Watch October 29, 2010 Rob Chant |
Preparing Your Small Business Site For SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. |
Search Engine Watch September 3, 2002 Danny Sullivan |
Google: Can The Marcia Brady Of Search Stay Sweet? Does search dominance by Google mean that the company is destined to be hated, in the way that Microsoft endures a poor reputation due to its dominance of operating systems, office software and browsers? Such a fate is not preordained. |