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Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
HBS Working Knowledge October 20, 2003 Jeremy Dann	Disruption: Flying the Not-So-Friendly Skies As traditional air carriers check in and out of bankruptcy court, discount carriers like JetBlue and Southwest are flying high. Here's a look at the airline industry's newest innovators.
HBS Working Knowledge April 12, 2004 Sean Silverthorne	What Great American Leaders Teach Us A new database on great American leaders offers surprising insights on the nature of leadership. A Q&A with Tony Mayo, executive director of the Harvard Business School Leadership Initiative.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
CFO February 1, 2005 Roy Harris	The Long Haul As airlines struggle to survive, the role of finance in decision-making takes off.
HBS Working Knowledge January 8, 2007 Sean Silverthorne	Who Rises to Power in American Business? A Q&A with Anthony J. Mayo, author of "Paths to Power," the first book in fifty years to exhaustively analyze the demographics of leadership and access in business in the U.S., and how the face of American leadership might be changing.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?
InsideFlyer July 2005	Study: Online Travel Agencies Beating Airline Web Sites At Their Own Game Online travel agencies are outperforming airline Web sites in terms of customer experience, and that is impacting their booking success.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
The Motley Fool July 19, 2007 David Lee Smith	Fuel Costs Lower Southwest's Altitude Higher jet fuel costs overcame Southwest's record revenues for the June quarter. With the direction of fuel prices very much open to question, investors may want to sit this one out for now.
The Motley Fool June 18, 2004 Salim Haji	United Loses, Airlines Win United Airlines' failure to secure a $1.6 billion loan guarantee may be a major setback for the company, but it is a big step in the right direction for the airline industry overall.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool September 29, 2010	Southwest and AirTran: Excess Baggage? Southwest Airlines is buying AirTran for $1.4 billion. Why now?
Fast Company May 2004 Chuck Salter	And Now the Hard Part Can JetBlue make the leap from popular and profitable niche airline to major player without losing its soul? Only if it can grow big but stay small at heart.
BusinessWeek February 21, 2005	Southwest's Kelly on "Our Advantage" An interview with new Southwest Airlines CEO Gary Kelly, who pledges to keep costs low even as he expands the airline in Dallas and Chicago -- and wages a legal battle.
The Motley Fool June 1, 2004 Rich Smith	Southwest Sails Higher As major airlines lose pricing power, Southwest finds it. Who's on top now?
The Motley Fool January 18, 2006 Stephen D. Simpson	Southwest Airlines Still Soaring Southwest's passengers don't fly in luxury, but shareholders get first-class treatment.
The Motley Fool August 5, 2010 Sean Sun	Today's Buy Opportunity: Allegiant Travel Why we're buying Allegiant Travel.
The Motley Fool April 27, 2005 Stephen Ellis	Continental: Flying Higher Continental Airlines offers a prime example of a company that is making all the right moves in a devastated industry. This stock offers above-average returns in exchange for a manageable amount of risk.
The Motley Fool December 9, 2011 Amanda Buchanan	Southwest's Newest Terminal: Your Living Room Southwest and Discovery announced production last month for an as-yet untitled series of 13 episodes that will show viewers what goes on behind the scenes at the lovable airline.
CRM May 31, 2011 Brittany Farb	Passengers Are Increasingly Dissatisfied with Air Travel A new study shows customers are uncomfortable and inconvenienced.
BusinessWeek May 6, 2010 Paul M. Barrett	Airline Mergers Aren't Storybook Romances The Continental-United tie-up makes sense in a bloated industry, but history shows that big airline mergers yield mediocre results at best.
The Motley Fool July 6, 2006 Tim Beyers	Airlines Finally Flying Right? Southwest institutes big fare increases. Is the industry finally turning around? Investors, take note.
The Motley Fool October 21, 2011 Sean Williams	Here's One Sector You'd Never Want to Take to Vegas Fuel hedging costs crush airline profits in the third quarter.
Salon.com May 30, 2002 P. Smith	Crash culture Who is to blame when a 22-year-old 747 falls from the sky?
HBS Working Knowledge June 7, 2004 Jonathan Byrnes	Airline Deregulation: Lessons for Telecom Facing a business paradox, telecommunications executives are asking how to reset their strategies to prosper in the industry's new era.
The Motley Fool September 15, 2005 John Reeves	Dueling Fools: JetBlue Bull Maybe the last carrier standing is the first one worth investing in. While JetBlue's stock does carry considerable risk, it also has great potential.
BusinessWeek December 6, 2004 James E. Ellis	Fast Takeoff In the book, Blue Streak: Inside JetBlue, the Upstart That Rocked an Industry, author Barbara S. Peterson moves beyond personalities to detail how founder David G. Neeleman crafted more of a branded travel experience than an airline.
Registered Rep. November 1, 2004 David Twibell	Winging It? While there's more airline turbulence ahead, contrarian investors --- truly intrepid bottom feeders with some fun money to wager --- have some options.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
The Motley Fool October 14, 2004 W.D. Crotty	LUV Is in the Air Selling for 32 times 2004 forward earnings, Southwest Airlines is premium-priced.
Wired March 2002 B.A. Warner	Fast, Cheap & Out of Control How Europe's deregulated airlines are using cut-rate fares, Web engines, and small airfields to shake up the flying game...
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
Reason January 2005 Matt Welch	Fly the Frugal Skies How low-cost airlines have transformed Europe---and what it means for America.
The Motley Fool July 22, 2005 Shannon Zimmerman	Delta Gets Grounded Skies remain cloudy for this troubled legacy carrier. Investors, beware.
The Motley Fool March 3, 2004 Salim Haji	Optimistic About Ted United remains bullish on Ted in the face of continued attacks from low-fare carriers.
InsideFlyer November 2003	In Search of a Strategy: The Changing Face of Elite Status In the new world order of frequent flyer programs, all things elite are not created equal. Some programs are redefining what it means to be, and to become, elite. Is this the frequent flyer version of cutting off your nose to spite your face?
The Motley Fool April 25, 2011 Chuck Saletta	Some Things Will Never Change With This Industry The airline industry remains a painful place to invest your money.
The Motley Fool January 6, 2005 Tim Beyers	Rethinking Legacy Airlines Delta cuts premium fares by as much as 50%. Can any of this lead to profits for investors?
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
CFO September 1, 2002 Lori Calabro	Making Fares Fairer Why airline pricing can't be fundamentally changed without an overhaul of industry cost structures.
BusinessWeek December 29, 2010 Brad Stone	Will Richard Branson's Virgin America Fly? The fun carrier has shown promise, despite byzantine regulations, powerful rivals, and airlines' tendency to hemorrhage money during recessions and spikes in fuel prices. But Virgin is at a turning point, and its future is far from certain.
CIO January 14, 2009 Kim S. Nash	What the Airlines Can Teach You About IT and Business Strategy The airlines are deploying more flexible IT to support new customer-focused business strategies and to manage risk in a volatile economy.
The Motley Fool April 5, 2011 Tim Beyers	Southwest Airlines Will Still Beat the Market But earning outsized returns may take longer than expected.
The Motley Fool March 18, 2004 Salim Haji	Low-Cost Carriers Flying High Are low-cost carriers going to rule the skies? Frontier's Jeff Potter makes a compelling case.