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CIO January 14, 2009 Kim S. Nash	What the Airlines Can Teach You About IT and Business Strategy The airlines are deploying more flexible IT to support new customer-focused business strategies and to manage risk in a volatile economy.
CIO December 1, 2001 Meridith Levinson	Sky-High Performance Low fares and comprehensive services help Southwest.com soar over the competition...
The Motley Fool March 2, 2004 Selena Maranjian	Cheap Air Fares Now You may not be able to book that flight for $99 if you wait.
The Motley Fool July 8, 2004 Brian Gorman	Southwest Shows No Mercy Southwest Airlines continues to pressure other airlines even as high fuel prices dampen profits.
The Motley Fool January 15, 2010 Rick Steier	This Stock Has Soared for a Generation There are many reasons why Southwest stands out in the airline industry. At its core, it's all about the employees.
The Motley Fool November 19, 2009 Kerra McDonough	When Playing Nice Pays Off Southwest Airlines exemplifies its ticker -- LUV -- through its great customer service, friendly employees, and low fares.
CFO September 1, 2002 Lori Calabro	Making Fares Fairer Why airline pricing can't be fundamentally changed without an overhaul of industry cost structures.
InsideFlyer August 2011	Rapid Rewards 2.0 In this article, we'll look at the old and new Rapid Rewards. Frequent flyers in general do not like change, so how have Southwest's most loyal customers taken to the new Rapid Rewards?
The Motley Fool November 7, 2006 Mary Dalrymple	Lofty Fares for the Holidays If you've procrastinated, you may be in for some sticker shock when you go searching for holiday airline tickets. How can you take a little bit of the pain out of high ticket prices? Here are a few ideas.
The Motley Fool April 28, 2011 Aimee Duffy	Customer Service Keeps This Airline in the Clouds Southwest Airlines shows LUV for its customers, employees, and shareholders.
Knowledge@Wharton April 23, 2003	What Makes Southwest Airlines Fly How does Southwest Airlines keep making money? After all, the airline industry overall is in a shambles. The secret to its success, said Southwest chairman Herb Kelleher during a talk at Wharton April 22, is available for anyone, including its competitors, to see.
The Motley Fool February 25, 2011 Dan Caplinger	How to Deal With Sky-High Airfares The economic recovery has made many people breathe a big sigh of relief. But an improving economy has brought what some would call an unintended consequence: higher airfares.
The Motley Fool October 6, 2009 Tim Beyers	An Airline Profit Plan Will new ticket surcharges supercharge airline carrier earnings? Or just annoy passengers?
CIO February 15, 2006 Stephanie Overby	How to Save an Airline The merger of US Airways and America West is predicated on keeping processes and applications simple -- and cutting $100 million in IT costs.
BusinessWeek October 25, 2004	The Big Airlines' Loyal Fans These days, most everyone wants to bash the old-line carriers. But they're still No. 1 with an important group: business travelers.
The Motley Fool November 16, 2006 John Dutemple	A Modest Proposal for Airlines An open letter to all airline CEOs. As the major airlines plan to consolidate once again, here are suggestions on how to run them right.
The Motley Fool January 12, 2010 Tim Beyers	The Air War at My Front Door Is it time to short these carriers? Profits will go scarce as UAL Corp.'s United Airlines squares off against Southwest in a fare war in my hometown of Denver.
InsideFlyer March 2007	Low-Fare Airlines Conquer the World A look at the new low-fare carriers in countries outside the Americas, and more specifically, their relation to frequent flyer programs.
InsideFlyer October 2012	Growing Fees Whether you love 'em or hate 'em (and we know you hate 'em), airlines fees are a lucrative business for the airlines.
The Motley Fool September 1, 2011 John Maxfield	Why It May Be Time to Buy Southwest Airlines This airline stock is ready for departure.
InsideFlyer February 2011 Randy Petersen	Randy Petersen's Opening Remarks Southwest and Rapid Rewards remain one of my favorite airlines and frequent flyer programs to track, but I just wish that there was something more original in this new program that would have made it more than just being new for Southwest Airlines.
BusinessWeek February 21, 2005 Wendy Zellner	Southwest: Dressed To Kill... Competitors The low-fare airline's new boss is taking aggressive steps to boost capacity and profits since taking over last July. He has accelerated the company's attacks on struggling high-cost competitors and undermined long-held beliefs about how Southwest will compete.
Knowledge@Wharton	Flight Delayed Again? The Hub's the Rub New research shows that most of the delays due to air-traffic congestion are evidence of trade-offs made by an air travel system in which passengers get something in return for congestion -- more frequent service to a greater number of destinations...
The Motley Fool July 6, 2005 Chuck Saletta	Great Brands Are Tough to Beat Airlines lack brand loyalty, and their dreadful finances bear that out. Value investors avoid companies like these.
Fast Company July 1, 2007 Alison Overholt	Fare Thee Well New Web 2.0 services reveal airline secrets so you'll never overpay for a flight again. Secret#1: There's a pattern to how fares rise and fall... Secret #2: You can fly first class while paying coach prices... etc.
DailyCandy November 20, 2004	Travel: Ticket Master Looking for cheap travel tickets? Here's the skinny from the insiders at agencies, airlines, and online aggregators.
Salon.com July 14, 2000 Don George	Captain Kirk's secret William Shatner aside, what keeps Priceline.com's name-your-fare site flying?
InsideFlyer July 2005	Study: Online Travel Agencies Beating Airline Web Sites At Their Own Game Online travel agencies are outperforming airline Web sites in terms of customer experience, and that is impacting their booking success.
InsideFlyer November 2010	Southwest Airlines and AirTran Airways Surprise Southwest Airlines has entered into an agreement to buy AirTran Airways and the two airlines are expected to combine once AirTran stockholders and government regulatory agencies approve the merger.
Wired March 2002 B.A. Warner	Fast, Cheap & Out of Control How Europe's deregulated airlines are using cut-rate fares, Web engines, and small airfields to shake up the flying game...
The Motley Fool May 12, 2011 Zeeshan Siddique	With AirTran in Its Arsenal, Southwest Airlines Turns Skyward After absorbing a key rival, the low-fare airline has blue skies ahead.
CRM December 1, 2005 David Myron	Straighten Up and Fly Right A bad customer experience is only the beginning of a much bigger problem for sizeable airlines. Successful companies don't just sell products, they sell positive, personal customer experiences.
BusinessWeek September 29, 2010 Bachman et al.	Southwest Charts a New Flight Plan In a bid to continue growing and lure more lucrative corporate travelers, Southwest Airlines is paying $1.4 billion for AirTran.
Entrepreneur April 2005 Chris McGinnis	Fare Well Busy entrepreneurs rarely have time to shop online for airfare deals, and sometimes end up paying too much. Follow these rules next time you book a ticket, and you'll save--or at least feel confident you covered all your bases.
CIO February 15, 2003 Stephanie Overby	The Incredible Lateness of Delta Delta Air Lines is undertaking a billion-dollar upgrade aimed at making the technology laggard an industry leader. But will unstable economic and travel environments stand in its way?
The Motley Fool October 28, 2011 Keki Fatakia	Delta Faces Economic Turbulence Fuel costs eat into profits.
CIO November 1, 2002 Todd Datz	Can American Keep Flying? CIO Monte Ford landed at American Airlines in late 2000 charged with rebuilding IT. Now he's got a bigger job: Help restore the world's biggest airline to profitability.
PC World July 1, 2000 Gregg Keizer	Travel Web Sites: Just the Ticket? Our reporter booked two trips online--from researching destinations to buying tickets. The cost savings were real, but sometimes a travel agent fit the bill.
Knowledge@Wharton February 12, 2003	A Sweet Song? Delta Aims at the Low-Fare Market With a new staff and new attitude, Delta is hoping to break into the burgeoning low-fare air travel market to an extent that United, American and Continental haven't been able to achieve.
Reason January 2005 Matt Welch	Fly the Frugal Skies How low-cost airlines have transformed Europe---and what it means for America.
InternetNews July 24, 2007 David Needle	cFares Lets Fly With Redesigned Travel Site A new user interface is part of a push to be 'the Costco' of online travel.
CIO July 1, 2002 Stephanie Overby	JetBlue Skies Ahead The founders of JetBlue Airways use IT as the backbone of their "high-tech, high-touch" startup. Can you say, "last-mover advantage"?
The Motley Fool August 14, 2008 Rich Duprey	Why Are Airline Stocks Flying High? Just a few months ago, soaring oil prices supposedly sounded their death knell.
BusinessWeek October 13, 2003 Michael Arndt	Fliers' Dilemma: Save Now or Later? Tickets on discount airlines cost less, but their frequent-flier programs make it tough to earn a freebie.
AskMen.com Mark Jenkins	Resolve & Avoid Air Travel Problems Despite your best plans, problems can arise with airline travel that will throw off your schedule and cause you a wide variety of frustration.
The Motley Fool May 23, 2011 Aimee Duffy	On the Merge of Greatness? Will Southwest reign supreme or end up just like all the other airlines?
The Motley Fool July 30, 2007 Dan Caplinger	Air Travel Survival Guide Nothing's worse than needing a vacation from your vacation after dealing with travel difficulties. With the right combination of luck and skill, however, you can navigate yourself into a winning trip no matter what happens.
The Motley Fool January 3, 2011 Rich Duprey	Can Online Travel Agents Survive This Turbulence? Both sides in this escalating conflict are spending resources to fight a battle they don't want to fight.
CFO August 1, 2012 David Rosenbaum	Hawaiian's Big Apple Venture How Hawaiian Airlines's CFO prepared for the launch of an ambitious new route.
The Motley Fool March 21, 2006 Stephen Ellis	The Decline of Southwest and the Rise of JetBlue With Southwest's competitive advantages in decline, JetBlue has an opportunity to take air travel upscale and capture a new mass market of consumers who are tired of peanuts and cloth seats but still want low prices. Is JetBlue worth your investment dollars?