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September 23, 2009 |
Google Adds Commenting to Any Web Page New Sidewiki for Google Toolbar lets users post and contribute information as they surf the Web.   |
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October 9, 2009
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Google: The Accidental Monopoly Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand. |
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September 2, 2008
Mark Jackson |
How Much Are You Spending on SEO? SEO deserves its rightful place in every company's marketing budget. |
Search Engine Watch
September 29, 2009
Mark Jackson |
SEO Horror Stories Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. |
Search Engine Watch
April 6, 2011
Simon Heseltine |
The SEO Industry Needs Some Reputation Management Scammers and spammers have helped turn SEO from a three-letter acronym into a four-letter word. It's time to clear the good name of SEO and convince the public that SEO isn't all dirty schemes cooked up by crooks and liars. |
Search Engine Watch
January 10, 2007
John Tawadros |
The Bigger Question of SEO Is search engine optimization (SEO) rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. |
Search Engine Watch
November 22, 2010
Bas van den Beld |
Rules You Have to Know Before You Can Become an SEO Client Living by these seven rules will help you become a client that search engine optimizers will accept and respect. |
Search Engine Watch
October 7, 2008
Mark Jackson |
What You Need to Know Before Committing to SEO Rushing into a search engine optimization initiative without properly planning your SEO strategy is setting yourself up for failure. To enjoy the fruits that SEO can provide your site, you need to be well organized and develop a plan. |
Search Engine Watch
August 15, 2008
William Flaiz |
The Evolution of SEO SEO has not simply shed its dubious roots; it has become a legitimate, reputable component of a proper client marketing mix. |
Search Engine Watch
February 23, 2010
Mark Jackson |
Focus on the User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. |
Search Engine Watch
April 7, 2010
Kevin Gibbons |
How to Deal With Difficult SEO Clients Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. |
Search Engine Watch
February 10, 2009
Mark Jackson |
Give SEO Time! As an ethical SEO consultant, sometimes it's best to turn down some SEO projects, especially when the client has unrealistic expectations of the time and money necessary to succeed in a competitive market. |
Search Engine Watch
April 7, 2011
Guillaume Bouchard |
Managing SEO on a Global Scale Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries. |
Search Engine Watch
October 5, 2009
Erik Qualman |
Is Google a Social Media Company? In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook. |
Search Engine Watch
November 28, 2007
Steve Haar |
SEO Expectations and Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them. |
