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InternetNews
April 23, 2009
Kenneth Corbin |
House Panel Begins Work on Online Privacy Law In NebuAd's shadow, lawmakers probe data-collection practices of ISPs as they debate just how far online privacy legislation should reach.   |
InternetNews
June 3, 2009
Kenneth Corbin |
Microsoft, Google Cautiously Endorse Privacy Bill Privacy attorneys for leading Web firms offer support for a limited, general privacy bill as debate in Congress looms. |
InternetNews
June 18, 2009
Kenneth Corbin |
House Leaders Moving Closer to Privacy Bill Joint subcommittee hearing continues probe of behavioral targeting, with legislation expected by year's end. |
InternetNews
September 25, 2008
Judy Mottl |
ISPs Vow Self-Regulation to Curb Data Misuse In the wake of the NebuAd uproar, Verizon, AT&T and Time Warner act before the government steps in, while pointing fingers at privacy abuses elsewhere. |
Search Engine Watch
May 11, 2006
Jennifer Slegg |
What's the Buzz Behind Behavioral Advertising? And why are search marketers so excited? |
InternetNews
September 4, 2008
Kenneth Corbin |
NebuAd Halts ISP Tracking Model Amid ongoing congressional inquiry, NebuAd puts controversial tracking system on hold. |
InternetNews
July 2, 2009
Christopher Saunders |
Ad Groups Move to Regulate Web Tracking Key industry groups involved in Internet advertising are adopting a sweeping slate of consumer privacy measures in an effort to forestall legislation surrounding ad-targeting based on tracking online user behavior. |
InternetNews
July 10, 2009
Kenneth Corbin |
Online Ad Regulation a Threat to Journalism? As online privacy debate heats up in Washington, opponents of regulation make the case that better ads bankroll quality content. |
InternetNews
May 20, 2009
Alex Goldman |
NebuAd Out of the U.S., Back in the UK? Controversial online ad firm NebuAd shuttered its U.S. operations almost a year ago, but new indications suggest that at least part of the company is alive in the UK under a new name, INSIGHTready. |
InternetNews
February 13, 2009
Kenneth Corbin |
Advocates Blast FTC Guidelines on Web Privacy Agency refreshes self-regulatory best practices for behavioral targeting as privacy advocates call for tougher stance. |
InternetNews
March 13, 2008
Kenneth Corbin |
The Privacy Debate Beyond Google-DoubleClick The debate over consumer privacy and behavioral targeting in online advertising is far from over. |
InternetNews
August 5, 2009 |
Facebook Tightens Ad Guidelines Facebook site folds privacy policies into ad guidelines, warning that violators will be booted from the site. |
InternetNews
July 24, 2007
Nicholas Carlson |
AOL Targets Behavioral Ad Tech Almost a year after starting its fee-to-free transition, AOL buys Tacoda, an online behavioral targeting advertising network. |
InternetNews
March 11, 2009
David Needle |
Google's New Ad Tech Raises Privacy Concerns Behavioral targeting follows consumers around the Web in hopes of presenting relevant ads. |
Search Engine Watch
March 13, 2009
Frank Watson |
Behavioral Targeting: Profiling or Perfecting User Experience Some see behavioral targeting as the ultimate marketing tool. Others see it as a gross invasion of privacy. As usual, the truth is likely to be found somewhere in the middle. |
InternetNews
April 11, 2008
Kenneth Corbin |
Groups Spar Over Behavioral Web Ads FTC gets an earful in response to its proposal for self-regulatory behavioral ad targeting. |
InternetNews
October 31, 2007
Lyle Deixler |
Privacy Groups Seek 'Do Not Call' List for Web Ads Consumer privacy groups are pushing for increased regulatory oversight of online advertising, including a "Do Not Track" registry that would ban companies from tracking online users and targeting ads based on their activities. |
InternetNews
December 1, 2010 |
FTC Pushes 'Do Not Track' List for Web Privacy The Federal Trade Commission calls for Web companies and advertisers to implement a "do-not-track" registry for consumers. |
BusinessWeek
March 10, 2011
Brad Stone |
Is DoubleClick Clicking for Google? Analysts say Google's DoubleClick acquisition is hard to value, especially as upstarts such as Facebook's own display ad business grow. |
PC Magazine
August 1, 2009
Chloe Albanesius |
Following Your Web Footsteps Does targeted advertising need to be regulated? |
The Motley Fool
July 25, 2007
Rick Aristotle Munarriz |
TACODA Fanning at AOL AOL snaps up a rising star in behavioral targeting. Plenty is at stake. Advertisers are naturally willing to pay more for effective ad campaigns that reach eager recipients. |
InternetNews
May 15, 2009
David Needle |
Consumers Left in the Dark on Net Privacy Experts may debate whether there's more than meets the eye in online data collection, but they agree that Internet users need education. |
InternetNews
January 13, 2009
Judy Mottl |
FTC Petition Asks for Mobile Data Scrutiny Advertising industry claims self regulation works for protecting consumer privacy. |
InternetNews
July 19, 2007
Roy Mark |
Long Inquiry Road Ahead For Google-DoubleClick A U.S. House subcommittee plans an additional inquiry into the proposed $3.1 billion merger between Google and DoubleClick. |
InternetNews
November 19, 2009 |
House Panel Moves Closer to Privacy Bill Lawmakers still struggling to find balance between protecting consumers without slowing commerce. |
InternetNews
March 26, 2008
Kenneth Corbin |
Industry Responds to Online Ad Legislation A law pending in the New York State Assembly that would regulate the data-collection activities of online advertisers has drawn sharp attention from the largest Internet companies and concerned parties on both sides of the privacy debate. |
InternetNews
October 24, 2008
Tim Scannell |
GPS-Based Mobile Ads: Where Does Privacy Fit? Most consumers see location-based wireless advertising as "creepy" - so how do advertisers plan to cope? |
InternetNews
November 5, 2009 |
Google, Ad Networks Tighten Privacy Controls New offerings provide more detailed access and control over online data collection. |
InternetNews
November 6, 2007 |
Republicans Seek Privacy Hearing on Google Deal House members say a congressional hearing should be held to examine the privacy aspects of Google Inc's plan to buy advertising company DoubleClick. |
Information Today
December 9, 2010
George H. Pike |
FTC's 'Do Not Track' Proposal Elicits Strong Reactions The proposed tool would allow users to prevent web companies from tracking their browsing activities for marketing or other purposes. |
InternetNews
September 1, 2009 |
Consumer Groups Outline Privacy Law Wish List Privacy advocates pitch policy framework to House leaders drafting bill that could reshape online advertising. |
InternetNews
June 5, 2009
Kenneth Corbin |
Mutter's Cure for Newspapers: Online Ad Co-op Amid all the hand wringing over the future of newspapers, industry executives held a semi-secret meeting last week in Chicago to discuss how to better monetize their content on the Web. |
PC World
January 29, 2007
Dan Tynan |
Watch Out for Online Ads That Watch You New Web ads respond to your activities and this has privacy advocates worried. |
Information Today
November 5, 2007 |
Groups Urge FTC to Protect Consumer Privacy Online Nine privacy and consumer groups unveiled a consensus document outlining key consumer rights and protections they want to see implemented in the behavioral online advertising sector. |
InternetNews
November 2, 2007 |
FTC Says Internet Ad Self-Regulation Falling Short Regulators scrutinize online advertising and the industry's data-collection and behavioral targeting efforts. |
BusinessWeek
November 12, 2007
Catherine Holahan |
So Many Ads, So Few Clicks Can more targeted pitches on Facebook and other sites reverse the shrinking response to online ads? |
InternetNews
February 24, 2009
David Needle |
Yahoo to Tie More Search Behavior into Ads Yahoo announced major enhancements to its display advertising services today designed to make the ads more relevant to Web surfers and how searches are conducted. |
InternetNews
May 4, 2006
David Miller |
Thanks to Microsoft, This Ad's For You Targeting ads to match users' needs and wants has long been a benefit of online advertising, but now Microsoft says that it's taking that concept a step further with its just-out-of-beta adCenter. |
InternetNews
December 21, 2007
Sean Gallagher |
With Google/DoubleClick Approved, is Privacy Dead? The Google-DoubleClick merger creates a uniquely large single lightning rod for privacy activists to get up in arms over. |
Wired
March 24, 2008
Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
BusinessWeek
July 2, 2009
Jon Fine |
The Threat of an Online Privacy Bill Mandating that Web surfers "opt in" to cookies could kill the targeted-ad business. But Yahoo, Microsoft, and others could benefit |
Search Engine Watch
April 10, 2008
Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
InternetNews
June 20, 2007
Nicholas Carlson |
The New, More Open Yahoo? Yahoo will launch a new advertising product for advertisers and publishers that shares the lessons Yahoo has learned about user behavior from the roughly 500 million monthly visits to its network of sites. |
Search Engine Watch
March 22, 2006
Greg Jarboe |
Targeting Search Ads By Demographics & Behavior The days of targeting searchers via keywords alone are coming to an end. Now search engines are offering the ability to target searchers by age, gender and other demographics. |
BusinessWeek
April 23, 2007
Catherine Holahan |
The Sell-Phone Revolution Stay tuned for a message from your cell phone, which seems to know an awful lot about you. |
InternetNews
November 20, 2007
Kenneth Corbin |
Google-DoubleClick Privacy Concerns Prompt Senate Protest A Senate subcommittee letter was the latest warning of competitive and privacy questions surrounding the Google-DoubleClick merger, but is it all just talk? |
Fast Company
August 2004
Alison Overholt |
Search For Tomorrow In an advertising environment that has steadily weakened over the past three years, search marketing has breathed new life into online advertising. |
InternetNews
December 20, 2007
Kenneth Corbin |
FTC Approves Google/DoubleClick Merger The Federal Trade Commission approved Google's acquisition of DoubleClick today. |
InternetNews
October 2, 2007
Nicholas Carlson |
Germans Suspicious of 'GoogleClick' German official raises privacy concerns over Google-DoubleClick merger. |
CRM
January 2011
Juan Martinez |
Marketing Marauders or Consumer Counselors? How companies can use online behavioral advertising to win customer confidence |
