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Search Engine Watch
June 15, 2010
Kevin Gibbons |
10 Things You Need to Know to Get Started on Twitter Doing social media badly is far worse than failing to do it. Tips on how to get started on Twitter and use it effectively to spread the word about your brand or small business.   |
CRM
June 2012
Leonard Klie |
Twitter: Hearing 140 Million Voices A growing number of brands are establishing social media command centers -- war rooms from which employees track and respond to customer comments, questions, and complaints on Twitter and other sites. |
CRM
July 30, 2012
Judith Aquino |
BlogFrog Launches Influencer Marketing Platform New platform lets marketers identify influential bloggers by topic, vertical market, consumer reach, and more. |
Fast Company
Kevan Lee |
The Definitive Guide To Social Media Tools For Startups Small businesses are eager to find valuable tools that take a lot of the time and trouble out of social media marketing and that do so without costing an arm and a leg. |
InternetNews
April 2, 2009
Andy Patrizio |
Profit Potential Seen in Updated Twitter Search Users can now search through tweets for relevant keywords, giving users an idea whom to follow and Twitter a chance to monetize its service. |
Search Engine Watch
April 6, 2009
Ron Jones |
Twitter 101, Part 2 Part 1 was all about understanding Twitter, its benefits, and initial setup. Now it's time to introduce you to tools and resources that will help you make the most out of Twitter. |
Search Engine Watch
March 21, 2011
Bas van den Beld |
Where to Get Inspiration for Blog Posts Twitter, Google Trends, comments, RSS feeds -- there are numerous ways to find blogging topics. Here are a few to get you started. |
Search Engine Watch
April 13, 2009
Ron Jones |
Twitter 101, Part 3 You can't ignore Twitter's explosive growth, and the conversation is only going to get bigger. The more you know how to use this tool, the more effective you'll become. |
InternetNews
May 15, 2009
Kenneth Corbin |
Lessons Learned From Twitter 'Replies Kerfuffle' Co-founder Stone falls on his sword for the recent flare-up over a change to the replies feature. |
Search Engine Watch
October 23, 2008
Sage Lewis |
Zappos + Twitter = Innovative Success! Most companies use Twitter as a PR machine, covered in a thin veil of down-home personalization. But Zappos' CEO exposes a deep level of intimacy and behind the scenes information. That's how they connect with their audience, and get links as a result. |
InternetNews
January 29, 2009
Kenneth Corbin |
Super Bowl 09: Social Media Hits the Gridiron Twitter, YouTube, Facebook - round up the usual suspects! Super Sunday is going to be a Web 2.0 extravaganza. |
BusinessWeek
March 4, 2009
Green & Hof |
Twitter Has Potential Buyers Atwitter As the microblogging service explodes in popularity, the suitors are lining up. Facebook has already made a play -- others will likely follow. |
IEEE Spectrum
October 2007
Paul McFedries |
All A-Twitter The major buzz in microblogging centers around Twitter, a site that combines social networking and microblogging. |
Search Engine Watch
February 23, 2011
Marc Poirier |
Twitter Promoted Tweets & Accounts: A Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. |
InternetNews
May 4, 2009
Kenneth Corbin |
Nielsen Sticking by Twitter Quitter Analysis Nielsen says off-site Twitter usage doesn't improve retention rate. |
Search Engine Watch
June 9, 2010
Jeremy Bencken |
Link Building with Bloggers: What 'Relationship' Actually Means If you want to build a relationship with bloggers, you need to show them some love first. Here are a few places to start. |
CRM
June 1, 2009
Lauren McKay |
Strategy and Social Media: Everything's Social (Now) You may not know what you're doing - but your customers do. If the time to act is now - does that mean it's too late to plan? |
CRM
April 4, 2014
Ken Epstein |
6 Strategies to Protect Your Brand in a Multichannel World Don't be burned by poor social media management. Today's customers are not shy about airing and sharing grievances (perceived or real) in real time to their friends and connections. |
Searcher
September 2010
David Mattison |
The Twittering of the Search World In this article, I look at some of the ways in which the three biggest search engines, along with Twitter Search and several other third-party vendors, attempt to fine-tune the ceaseless cacophony of Twittering tweeps to extract useful information for your queries. |
Search Engine Watch
July 14, 2010
Kevin Gibbons |
10 Top Tips to Secure Social Media Success Ready to start marketing your brand through social media? Then you really need to hurry up and get started. |
CRM
October 2014
Leonard Klie |
Twitter Updates Its Analytics Offering Tweet Activity Dashboard helps companies see how posts perform. |
Food Processing
November 2009
Erin Erickson |
Digital Viewpoint: Reach out and touch someone (online) Social media is paving the way for the food and beverage industry to get in touch with its consumers. |
Inc.
July 2009
Lorien Gabel |
How Twitter Helps a CEO Run His Company Pingg's CEO praises the social networking tool Twitter for helping him gain feedback about his company. |
Wired
March 2007
Clive Thompson |
The See-Through CEO Fire the publicist. Go off message. Let all your employees blab and blog. In the new world of radical transparency, the path to business success is clear. |
Entrepreneur
December 2006
Catherine Seda |
Check Your Pulse Tools to keep you on top of your company's reputation |
InternetNews
July 10, 2009
Susan Kuchinskas |
Is Sparq the Future of Twitter? New service says it's "AdWords for Twitter." |
InternetNews
February 2, 2009
Christopher Saunders |
Forget the Super Bowl. Who Won the Twitter Bowl? How did this year's multimillion-dollar ads fare with the Web 2.0 crowd? |
BusinessWeek
July 15, 2010
Felix Gillette |
For Job Growth, Look to Social Media As customers make or break brands online, companies rush to hire social media directors, and figure out what they do. |
Entrepreneur
December 2008
John Jantsch |
Look Good Online The only way to control what people say about your company is to be part of the conversation. |
Information Today
April 26, 2012
Theresa Cramer |
Making Sense of Business Intelligence With FirstTweets Using Twitter as a business intelligence tool, however, has presented a lengthy list of challenges. The sheer volume of information being shared via Twitter is daunting to say the least, especially when all you have to battle the tide of information is a few keywords and hashtag searches. |
Fast Company
Neal Ungerleider |
As Twitter Tweaks UI For Prettier Pictures, Bigger Ads, Will Users Keep Buying It? The problem, for Twitter, is that while changes to its UI and UX could bring in more money over the long term, it could alienate some very important users in the short term. |
CRM
September 7, 2012
Nancy Liberman |
The Secret to Building Consumer Relationships Look to content to provide credibility and a likable brand online. |
InternetNews
May 13, 2009
Kenneth Corbin |
Twitter Reverses on Reply Tweak After Backlash What Twitter described as a "small settings update" was anything but. |
The Motley Fool
February 18, 2009
Tim Beyers |
Here's How Twitter Gets Rich Twitter has become an immensely popular destination for newsmakers and news seekers. Its user base is up 900% year over year. Traffic is such that monetizing it with ads would be easy, but the company's founders have bigger plans. |
Fast Company
Kevan Lee |
The Social Media Frequency Guide: How Often To Post To Facebook, Twitter, LinkedIn, And More Social media marketers want to connect with followers without driving them away. We aim for the perfect balance of sharing and listening. I end up guessing a lot, trying and testing new variations. |
Bank Technology News
November 2009
Maria Aspan, American Banker |
TD Tweets About Conversion Outage While TD Bank's "once-a-decade" systems failure earlier this fall might have a serious impact on its reputation for convenience and reliability, it also offered an unusual customer-service opportunity: managing a crisis almost exclusively through Twitter. |
Search Engine Watch
September 28, 2010
Jeremy Bencken |
5 Tips to Kick Start Your Link Building via Social Media Monitoring It's important to start your social media link building with a thorough review of existing social content. Here's how to find bloggers faster with highly-targeted, relevant searches. |
Bank Technology News
January 2011
John Adams |
Customer Service Makes Him Smile Two years ago, Business Week called Frank Eliason "the most famous customer service manager in the U.S., possibly the world." Eliason recently joined Citi, and in this short interview discusses the bank's 2.0 social media strategy. |
PC Magazine
February 16, 2009
Sean Ludwig |
Top 10 Twitter Tips for Beginners Ready to jump into Twitter, but don't know how to get started? Follow these 10 tips and you'll fit right in. |
InternetNews
February 4, 2009
Judy Mottl |
Dell's Special Treats on Twitter Dell tightens its embrace around Web 2.0, launching Twitter-exclusive discounts. |
Insurance & Technology
November 18, 2009
Nathan Conz |
Progressive Details Twitter Strategy Progressive has leveraged micro-blogging site Twitter to foster customer engagement and improve customer service. |
Fast Company
November 2013
McGirt & LaPorte |
Inside Twitter's Vision For A TV-Powered, Profitable Future Twitter's head of TV, Fred Graver, has a clear goal: Make sure that all the people who enjoy television take to Twitter to enjoy it even more. |
Search Engine Watch
March 24, 2010
Kevin Gibbons |
Should You Worry About Real-time Search? Marketers think real time search is a flop. Google thinks it improves relevancy of search results. Who's right? |
InternetNews
December 10, 2009 |
Yahoo Throws More Love Twitter's Way Expanded integration of relevant Twitter tweets into search results keeps pace with announcements by Google and Microsoft. |
InternetNews
December 10, 2008
David Miller |
What Keeps Twitter Chirping Along Complaints aside, Twitter is becoming indispensable not just for navel gazers but for companies looking to sell a product and keep in touch with customers. |
CRM
January 23, 2012 |
Conversocial Releases Priority Response Engine The company adds priority handling, tagging, and customer history to address demand for customer service via Facebook and Twitter. |
Search Engine Watch
May 3, 2011
Kevin Gibbons |
5 Tips on Building Brand Loyalty via Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. |
CRM
December 9, 2011
Judith Aquino |
Twitter Jumps into the Fray with Brand Pages Marketers get a banner plus video and photo-embedded tweets. |
Fast Company
Neal Ungerleider |
Why Twitter Loves TV The television and ad industries want to microtarget households. Twitter is trying to help them reach their goal and make money for itself. |
Search Engine Watch
March 8, 2011
Kevin Gibbons |
Why Social Media Paranoia is Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. |
