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Search Engine Watch September 28, 2009 Ron Jones |
International SEO 101, Part 1 International SEO, otherwise known as global SEO or multilingual SEO, is an important component to an effective global Internet marketing strategy. |
Search Engine Watch October 11, 2010 Josh McCoy |
Your Evil Twin: Identifying and Managing Duplicate Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content. |
Search Engine Watch December 2, 2010 Mathieu Burgerhout |
Best Solution for Duplicate Content Issues A clever solution to get every product indexed, in the right language, and show visitors from specific countries the right stock. |
Search Engine Watch July 15, 2010 Mathieu Burgerhout |
International Link Building -- the Best of the Whole World Solutions for targeting relevant, local link partners on country-specific, multilingual, or international websites. |
Search Engine Watch October 8, 2010 Frank Watson |
Geo-Targeting Redirects: Cloaking or Better User Experience? Seems like Google still hasn't realized that some user experiences can be improved by particular redirects. |
Search Engine Watch January 4, 2010 Ron Jones |
Duplicate Content 101 What duplicate content is, how search engines deal with it, and how to avoid the pitfalls. |
Search Engine Watch December 31, 2008 Eric Enge |
Use Caution When Growing Your Site Thinking of dropping 100,000 new pages onto your 20,000-page site? Think again, as this may be a horrible idea. |
Search Engine Watch July 29, 2008 Aaron Shear |
When's an Outage More than Just an Outage? In SEO for major sites, one of the most overlooked factors is uptime. How does an outage impact your SEO efforts? |
Search Engine Watch September 30, 2009 Bill Hunt |
Less Common Problems of International SEO Before you jump into buying domains and negotiations with multiple hosting providers, make sure the basics are covered, free options are leveraged, and think out of the box for less traditional approaches to these problems. |
Search Engine Watch August 13, 2010 Anne Kennedy |
Why Business Needs to Adapt to Global Search Marketing Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites. |
Search Engine Watch March 16, 2011 Michael Bonfils |
Global Strategies For Google's Panda Update How to prepare your international sites for Google's latest algorithm update. |
Search Engine Watch December 1, 2010 Andy Atkins-Kruger |
Time for Google to Extend Geographic Targeting in Webmaster Central? Here's what Google should do to make Webmaster Central geo-targeting more useful for non-U.S.-based marketers. |
Search Engine Watch June 16, 2010 Simon Heseltine |
Listen to the Search Engines The tools that search engines provide give you more information about what they really like, and can help you reach your SEO goals. |
Search Engine Watch November 18, 2003 Shari Thurow |
Search Engines and Web Server Issues What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? |
Search Engine Watch February 9, 2011 Simon Heseltine |
Is Syndication Killing Your Rankings? An 8 Point SEO Inspection Syndicating stories can get more people reading your content, but it can also result in other sites ranking higher in the SERPs for your content. Follow these steps to make sure you aren't giving search engines mixed signals. |
Search Engine Watch November 19, 2009 Jason Tabeling |
Identify New Paid Search Opportunities Search distribution relationships impact your paid search campaigns. Here's how you can use this information to alter your results. |
Search Engine Watch October 20, 2010 Christian Arno |
Get Linked: How to Build Backlinks in Foreign Languages The foreign language Internet presents the greatest untapped resource of our time, and word is spreading fast of just how profitable it can be and how easy it is to rank highly in foreign language search engines. |
Search Engine Watch May 19, 2010 Andy Atkins-Kruger |
The 10 Fundamental Laws of International Search Marketing A primer on 10 critical factors in global search marketing -- from content, to keyword translation, to customer behavior, and much more. |
Information Today June 12, 2008 Avi Rappoport |
New Robots Exclusion Protocol Agreement Among Yahoo!, Google, and Microsoft Live Search The search engines banding together and the publishers proposing their own solutions make it likely that there will be more conflict in the future with end users and libraries stuck in the middle. |
Search Engine Watch August 3, 2005 Marcela De Vivo |
Coping with Search Engine Penalties Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. |
Search Engine Watch January 24, 2005 Chris Sherman |
Survey: Searchers are Confident, Satisfied & Clueless The vast majority of searchers say they are confident about their searching skills and are successful at finding what they're looking for far more often than not, yet most don't understand how search engines work or present results. |
Search Engine Watch August 6, 2009 Bill Hunt |
Are Language Options Hurting Your International Sites? Most SEOs face challenges with a single site in English, but the challenges compound exponentially when you add multiple countries and languages to the mix. The most common of these problems is the use of language or location detection. |
Search Engine Watch May 11, 2005 Chris Sherman |
If Search Engines Could Read Your Mind What if a search engine knew exactly what you were thinking, and unerringly provided perfect search results? The idea is not as farfetched as it sounds. 20Q.net, an online version of the child's game "twenty questions," is a good example. |
Technology Research News October 22, 2003 Kimberly Patch |
Queries guide Web crawlers Search engines approach the problem of sorting out the vast amount of information on the Internet by casting their nets as widely as they can, then sifting through the catch. An algorithm that analyzes what people are looking for could point search engines toward more relevant pages. |
Search Engine Watch February 28, 2011 Ray "Catfish" Comstock |
The Canonical Tag Can Save You from the Duplicate Content Monster How the very useful rel="canonical" tag solves many common SEO problems that exist around duplicate content issues. |
Search Engine Watch October 4, 1999 |
FTC Steps In To Stop Spamming There's a new sheriff in town, with the initials FTC. In September, the US Federal Trade Commission made a landmark move in establishing some jurisdiction over search engine results. |
Search Engine Watch April 4, 2000 |
Search Satisfaction And Behavior Results Released Every three months, some users at the major search engines are selected randomly by NPD and asked about their visits. The results are fascinating, but they've not been available to the general public until now.
The survey is funded and conducted on behalf of the major search engines, and the results have been used for their own internal purposes.... |
Entrepreneur September 2005 Catherine Seda |
The Missing Link? Want more people to visit your website? A link-building campaign could be just the thing to help you draw in shoppers. |
Search Engine Watch April 28, 2004 Chris Sherman |
Exploring Search Engine Overlap A new comparison tool shows that the major search engines have surprisingly little overlap, even for popular search terms. |
Search Engine Watch February 3, 2009 Carrie Hill |
Users and Search Engines Want the Same Things Optimizing your site for users is just as important as optimizing your site for search engines. While those are two very different things, you can often serve both audiences by being smart with your Web site development. |
Search Engine Watch November 23, 2004 Chris Sherman |
Search Engine Disclosure: Better, but Still Wanting How forthcoming are search engines in disclosing their paid placement and paid inclusion policies? They're better than they were a couple of years ago, but there's still room for improvement, according to a prominent watchdog group. |
Search Engine Watch September 26, 2008 Chris Boggs |
Common Problems with 404 Error Pages Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being returned as "OK." |
InternetNews February 28, 2005 Rob McGann |
Majority of Searchers Use Multiple Search Engines What are the most popular search engines? |
Search Engine Watch February 19, 2002 Danny Sullivan |
Direct Navigation To Sites Rules, But Search Engines Remain Important A new release from StatMarket has found that web users are more likely to find web sites through direct navigation than a year ago, but this gain hasn't been at the expense of search engine usage... |
T.H.E. Journal August 2002 Killmer & Koppel |
So Much Information, So Little Time Evaluating web resources with search engines |
Search Engine Watch December 29, 2008 Ron Jones |
SEO Site Structure 101, Part 2 Search engines love sites that provide a great user experience. So as you consider your site structure please do not leave this out. You will reap great dividends by doing so. |
Search Engine Watch November 5, 2001 Danny Sullivan |
Desperately Seeking Search Engine Marketing Standards It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck... |
Search Engine Watch January 31, 2007 Kevin Newcomb |
Search Presents Challenges for Retailers In addition to paid search, retailers should pay attention to search engine optimization and shopping search engines, according to a new study from TrafficLeader. |
Search Engine Watch February 7, 2007 Eric Enge |
Think Like a Search Engineer Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights. |
Search Engine Watch February 3, 2010 Michael Bonfils |
Top International Search Marketing Failures to Avoid in 2010, Part 2 Don't let your international efforts implode. Make sure you understand your audience, understand search positioning, and get help from local search marketing experts and good translators. |
Search Engine Watch July 27, 2010 Eric Enge |
12 Ways Your SEO Mileage May Vary If you've spent time analyzing search results for a variety of queries, you've likely seen results you can't easily explain. Here's why this happens. |
Search Engine Watch September 3, 2002 Danny Sullivan |
German Search Engine Resources Resources that should be useful to anyone who is a German speaker or interested in German search engines. |
Information Today July 31, 2006 Paula J. Hane |
Inform Announces New Publisher Services and Initial Customers Inform Technologies, LLC has introduced Inform Publisher Services, which provides publishers and media companies with a "high-service, low-cost" technology solution for making their sites more accessible and engaging for readers. |
InternetNews November 23, 2010 |
Lunascape Brings Novel Browser to iPhone Japanese firm behind a unique Web browser that incorporates three rending engines is bringing a pared-down version to Apple's iPhone, dubbed iLunascape Lite. |
Search Engine Watch October 21, 2009 Andy Atkins-Kruger |
The International Search Recession is Over... International search outgains U.S. and U.K. during the three-month period ended Sept. 30, 2009. |
Search Engine Watch June 2, 2009 Eric Enge |
SEO Challenges of Restructuring a Site It's one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it's much tougher when you're making more fundamental changes to the layout, organization, and content of your site. |
Search Engine Watch October 16, 2009 Marc Poirier |
Evaluating Second Tier PPC Search Engines So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. |
ONLINE Jan/Feb 2002 Marydee Ojala |
Search Soirees I am constantly struck by the difference between what people can do with search engines and what they actually do. It boils down to this: advanced search engine features go largely unused... |
Search Engine Watch June 16, 2009 Eric Enge |
Combining Trust and Relevance When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What's that mean for new sections of a trusted Web site? |
Search Engine Watch August 15, 2006 Chris Sherman |
What's the Big Deal With Social Search? Social search is garnering a lot of attention these days, but despite all the hoopla it's not likely to displace traditional algorithmic search any time soon. |