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Fast Company August 8, 2011 Austin Carr |
Pixazza Photo Tagging Sells The Big Picture Every picture on the web can (and might) become an interactive advertisement. |
InternetNews March 23, 2007 Nicholas Carlson |
Will Google's Pay-Per-Action Ease Click Fraud? Google's AdSense could help address the click fraud problem that dogs the per-per-click sector of the online ad industry. |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
InternetNews October 10, 2006 Nicholas Carlson |
How Does Google Get a $1.65B Return? Can Google earn a full return on its investment with sponsored search results in YouTube's video search engine? |
The Motley Fool September 1, 2006 Rick Aristotle Munarriz |
Content Is King at Microsoft The software giant is following the herd into contextual marketing. |
The Motley Fool April 25, 2006 Rick Aristotle Munarriz |
Don't Click on This Headline Click fraud fears may be overblown in the wild, wild Web. With Google settling a $90 million case for fraudulent clicks last month, it's good to know this isn't a pervasive problem for the big boys. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
Search Engine Watch April 10, 2008 Levy Cohen |
Social Search: It's Time For Monetization Contrary to popular belief, social marketing doesn't have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology -- in real time and without any bias -- than the one that organically grows on your site. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
PC Magazine August 31, 2005 David Murphy |
Google's Ad Network Spreads the Wealth Here's how Google's AdSense program can make money for your website. Click fraud is a growing concern for advertisers. |
InternetNews August 25, 2004 Ryan Naraine |
Google to Pay Bloggers Looking to lure new users to its Blogger publishing platform, Google plans to give up a slice of its own advertising pie. |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
InternetNews March 11, 2005 Susan Kuchinskas |
Yahoo Freshens up Its Services Portfolio Engineers added several features to its range of services, as Yahoo seemingly ramps up a contextual ad service. |
InternetNews February 21, 2008 Kenneth Corbin |
Google Launches AdSense For Video, AdWords Next With one official launch and one trial program, Google is charging forward in the great video monetization race. |
The Motley Fool March 9, 2006 Rick Aristotle Munarriz |
Google Clicks to Fix Click fraud casts a dark cloud over the fast-growing realm of online advertising. |
InternetNews December 19, 2003 Pamela Parker |
Google Extends AdSense Overseas The search player expands its contextual advertising program to smaller, niche publishers in five new markets. |
InternetNews November 4, 2005 Susan Kuchinskas |
Yahoo Offers Some Keys to Maps Yahoo unveiled the next iteration of Yahoo Maps, adding new interactivity and features. |
Search Engine Watch June 18, 2004 Danny Sullivan |
New Google WebSearch Program Pays Publishers For Searches Google has released two new services allowing site owners to install web search capabilities on their own sites, including one that pays. |
Entrepreneur August 2009 Pieter van Noordennen |
Google Could Be Your VC Up-and-coming companies can now do a Google search for startup money. |
InternetNews February 21, 2006 Susan Kuchinskas |
Google and A9 May Stop Showing Perfect 10s Adult publisher Perfect 10 won a partial victory in its efforts to stop search engines' display of its photos in image search results. |
InternetNews August 11, 2006 Nicholas Carlson |
Google Deal Bails Out MySpace With Google on board, can MySpace's advertising revenues finally rise with the tide? |
CRM November 1, 2006 Jeffrey Schumacher |
Monetizing Media By leveraging inventories of impressions, brand, customer data, and CRM capabilities, retailers can offer advertisers a largely untapped source of highly targeted media. |
InternetNews May 18, 2005 Susan Kuchinskas |
Google's Ad Feeds in RSS The search titan brings its AdSense product to RSS. |
InternetNews June 21, 2007 Nicholas Carlson |
Google Expands Pay-Per-Action Beta Google today expanded its pay-per-action (PPA) advertising beta to include all advertisers with more than 500 conversions from their pay- per-click and pay-per-impression based campaigns in the past 30 days. |
InternetNews April 16, 2007 Nicholas Carlson |
Will 'GoogleClick' Cut Too Deep? Analysts applaud Google's DoubleClick buy, but should publishers be worried? |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
Search Engine Watch December 23, 2003 Shari Thurow |
Search Engine Contextual Ads Gain Momentum A relatively new form of search engine advertising has nothing to do with search engine results. Instead, 'contextual ads' are displayed on other sites' Web pages, based on the content of pages people are viewing. |
The Motley Fool June 23, 2009 Rick Aristotle Munarriz |
Is Google Done? The search-engine giant is in trouble if it loses relevance. |
InternetNews February 21, 2008 |
Google to Sell Display Ads in Web Videos Google partners with YuMe to offer video ads as part of a Google AdSense beta program. |
InternetNews August 17, 2007 Nicholas Carlson |
Google Gets Family Guy Creator Google today announced a deal with Media Rights Capital to distribute original digital content across Web sites in the AdSense content network. |
The Motley Fool August 17, 2006 Rick Aristotle Munarriz |
Google's Got Vision The search king's latest purchase has its eye on your photos. But it's not as if the Internet is just waking up to the limitations of monetizing eye candy. |
Search Engine Watch February 20, 2009 Michael Boland |
Replicating the Web: Will Google Dominate Mobile Search? With mobile Web publishers, Google is following the same path it did online many years ago: Partnering with publishers to share ad inventory and planting its search box all over the place. |
The Motley Fool July 15, 2009 Anders Bylund |
Google Earnings 101 Google reports earnings Thursday night. It's time to bone up on what makes this giant tick. |
InternetNews March 14, 2008 Kenneth Corbin |
Microsoft's Latest Ad Buy Microsoft today announced that it is purchasing Rapt, an advertising technology company specializing in sophisticated analytical tools. |
The Motley Fool July 17, 2009 Rick Aristotle Munarriz |
Google Makes It Up in Volume The search-engine giant has a mixed quarter. |
InternetNews November 7, 2005 |
It Pays to Use Google Toolbar on Firefox Google recently expanded its AdSense for publishers programs to include referrals, which can pay up to $1 each, to both its Adsense program and Firefox with Google Toolbar. |
InternetNews April 30, 2007 Michael Hickins |
Yahoo Takes Control of Right Media Yahoo announced its intention to acquire the remaining 80 percent of Right Media it didn't already own for approximately $680 million in cash and stock. |
InternetNews June 24, 2009 Michelle Megna |
Google Widens AdSense for iPhone, Android Apps Google's new service means you can make money off free iPhone apps, after all. |
InternetNews October 9, 2007 Nicholas Carlson |
Google AdSense Broadcasts Itself Google announces plans to distribute ad-supported, produced content through embedded players. There are similarities between the way Google is distributing ad-supported video across the Internet and how traditional media plan to. |
Search Engine Watch May 13, 2004 Danny Sullivan |
Google Offers Banners & Image Ads -- But Not On Google Itself Google has debuted a new graphical ad option for its advertisers -- the ability to run banners, skyscrapers and other image-based ad units. However, these ads won't run on Google itself. |
The Motley Fool October 22, 2007 Rick Aristotle Munarriz |
Don't Get Cocky, Google Just because Google's ad partners don't have a viable alternative, that doesn't mean the search giant should squeeze them. |
The Motley Fool March 28, 2007 Rick Aristotle Munarriz |
Google's Amazonian Advertising Adversary Rivals for the online ad king are emerging from unlikely sources. Take Amazon.com for instance. |
InternetNews July 21, 2005 Susan Kuchinskas |
Google 'Mystique' Still Strong? Search giant continues its lead and revenue but third-quarter warning on slowdown sparks jitters. Google's Q2 earnings were supported by the availability of a new option for advertisers. |
The Motley Fool June 5, 2007 Rick Aristotle Munarriz |
Yahoo! Follows Google, Again The sluggish YPN program gets a Google-esque makeover. In short, it's the same "smart pricing" technique that Google has been using in its Google AdSense program for three years now. |
InternetNews April 21, 2006 Nicholas Carlson |
Internet Ads up 30% Internet advertising revenues grew 30 percent, earning $12.5 billion in 2005, according to numbers released today by Interactive Advertising Bureau and PricewaterhouseCoopers. |
Wired March 24, 2008 Frank Rose |
Microsoft's Bid for Yahoo Is All About Big-Budget Brand Advertising If the Yahoo purchase goes through, a company like Microsoft needs more than reach. It also needs the technology to deliver the right ads to the right eyeballs at the right time and come back with a precise measurement of the results. |
The Motley Fool August 18, 2005 Rick Aristotle Munarriz |
Google's Altered Ante A the new bid pricing strategy improves click-through rates and results in better leads, all three parties -- Google shareholders, AdWords customers, and AdSense publishers -- will be cheering the shift. |
The Motley Fool May 17, 2007 Rick Aristotle Munarriz |
Microsoft Outbid Again The online-advertising specialist 24/7 Real Media goes to WPP Group, not Mr. Softy. It'll be fine, Microsoft shareholders. There are other fish in the sea. |
InternetNews November 10, 2010 |
Google's Overhauls AdSense New user interface is designed to give Web publishers who use AdSense better controls and easier access to features. |