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Pharmaceutical Executive
September 1, 2011 |
(Some) Booths Beckon What some pharma companies are doing about the increasing restrictions of face-to-face interaction between industry and prescribing physicians.   |
Pharmaceutical Executive
September 1, 2005
Ray Altieri |
Return on Opportunity Conventions synergize all communications vehicles and create a total impact on the market: advertising, Web presence, programs, detailing, and non-prescription sampling. |
Pharmaceutical Executive
July 3, 2007
Jeff Hazelton |
Alternative Media: Game On Pharmaceutical marketing that uses gaming and other immersive technology proves to be more than just kids' play. |
Pharmaceutical Executive
June 1, 2006
Anne Goodrich |
Marketing to Professionals: Doctors Get Jump on Continuing Education Doctors turn to multiple CME channels for more than just credits. |
Pharmaceutical Executive
September 1, 2010 |
Tracking Meetings in Troubled Times Scrutiny of pharmaceutical promotion and gifts to practitioners has intensified, with more states enacting reporting requirements. What kind of impact is all this having on meetings and physician attendance? |
Pharmaceutical Executive
May 1, 2006
Musacchio & Hunkler |
More Than a Game of Keep Away The Prescribing Data Restriction Program takes effect in July. The AMA explains how individual doctors can keep their prescribing habits safe from reps, and how pharma can keep using the anonymous data -- if the industry polices itself. |
Pharmaceutical Executive
January 1, 2007
Jeffrey Zornitsky |
Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers. |
Managed Care
September 2004
Tony Berberabe |
Can Physician and Health Plan Get Together Over Guidelines? Physicians are not the only problem. Health plans too often view guidelines as rigid routines rather than flexible aids to good practice. |
Pharmaceutical Executive
October 1, 2005
Jeffrey Tangney |
Alternative Media: Mobile Marketing Through PDAs, pharmaceutical marketers have found an efficient way to communicate with and educate physicians. |
Pharmaceutical Executive
October 1, 2011 |
Arming up for the Digital Revolution As a longtime advocate of new approaches to meeting customer needs in pharma, Martin Wygod sees the biggest change as the coming growth of digital platforms as the principal source of information and communication in healthcare. |
Pharmaceutical Executive
July 1, 2011
Cabacungan & Clark |
New Ways to Gain New Brand Insights If you can learn to understand patient and physician behavior, you are well on your way to strengthening the position of your product. |
Pharmaceutical Executive
September 1, 2006
Richard B. Vanderveer |
The Information Diet How, when, and why physicians consume information. |
Pharmaceutical Executive
July 3, 2007
LeVine & Zucker |
Marketing to Professionals: Professional Promotion Through Patient Understanding Patient-feedback programs can go a long way in helping physicians understand which drugs work. |
Pharmaceutical Executive
March 1, 2007
Jeffrey Zornitsky |
Sales Management: Get Committed By better managing relationships with physicians, pharma companies can develop a base of dedicated prescribers. |
Pharmaceutical Executive
April 1, 2012 |
Medical Meetings: Docs Speak Out Three physicians took the stage at the fourth annual West Coast Life Sciences Meeting Management Forum to explain their perspective on healthcare reform, online versus live education, and more. |
CRM
December 2015
Maria Minsker |
10 Ways to Boost Event Marketing Effectiveness Smart giveaways, targeted messaging, and engaging social conversations make for meaningful event engagements |
Pharmaceutical Executive
January 1, 2013
Al Topin |
The Doctor-Patient Disconnect Doctor-patient conversations aren't always what we think; this basic interaction represents both a problem and an opportunity for today's drug marketers, says the author. |
Pharmaceutical Executive
May 1, 2012 |
The Personal Touch in Digital Promotion The shift from sales rep meetings to digital selling methods must include innovation and a physician-centered mindset in order to be successful. |
Managed Care
January 2007 |
Change From Salary to Relative Value Units Leads to Higher Income for Physicians A Minnesota medical group that contracted with HealthPartners was able to improve cost of care, physician compensation, and patient access without harming patient satisfaction when the group converted from a salary payment system for physicians to one solely dependent on physician productivity. |
Pharmaceutical Executive
May 1, 2005
Jason Hogg |
Marketing to Professionals: Diagnosing MD Behavior A centralized database allows pharma marketers to truly know doctors. |
Pharmaceutical Executive
September 1, 2005
Judy Williams |
Networking Physician demand for convenient ways to obtain continuing medical education credits is driving online-learning models - but not at the expense of live meetings. |
Managed Care
July 2007 |
Managed Care Outlook The future holds too few docs. |
Pharmaceutical Executive
May 1, 2005
Ame Wadler |
PR: In the Loop Pharma marketers can help doctors stay abreast of the news. |
Managed Care
June 2005
Martin Sipkoff |
The Re-Emergence of the Primary Care Physician A new model of care developed by the American Academy of Family Physicians places primary care physicians back at the center of care delivery. |
Managed Care
August 2001 |
In Calif., Bonuses Based on Quality, Not Cost Savings Blue Cross of California has decided to move away from the traditional managed care incentive of rewarding physicians for controlling medical costs, and instead will implement a program in which physicians receive bonuses for quality of care and patient satisfaction... |
Pharmaceutical Executive
May 1, 2009 |
Why All the Bad Buzz? European docs have always been down on pharma - but now the US is catching on. Perhaps pharma has oversold the "service model." |
Pharmaceutical Executive
September 1, 2012
Al Topin |
Doctors' Words No Longer Gospel In the digital age, physicians don't call the shots when it comes to healthcare guidance. Marketers must appeal to multiple sources in seeking ways to garner patient adherence and loyalty. |
Pharmaceutical Executive
July 1, 2013
Ben Comer |
What is a Journal Reprint Worth? Pharma and physicians worry about getting sunburned by the Sunshine Act. |
Pharmaceutical Executive
April 1, 2009
Marcee Nelson |
Ten Minutes to Connect What women are looking for in their physician's office is less consultation and more conversation. |
Inc.
October 2006
Jennifer Gill |
Smart Questions For Your Trade Show Organizer A typical trade show loses nearly 40 percent of its exhibitors every year, mostly first-timers that didn't get what they expected. Ask these questions to make sure you're not headed for a two-day waste of time. |
Managed Care
January 2006 |
Compensation Monitor A recent poll reveals that doctors distrust pay for performance programs. |
Managed Care
June 2001
Darcy Lewis |
National Guideline Clearinghouse: Extensive Resource Underused It's there on the Web, highly convenient. What keeps physicians away? |
Pharmaceutical Executive
September 1, 2008
Herschman & Khorover |
The New Code Effective January 1st, sales reps will have a new standard for dealing with doctors with a revised "Code on Interactions with Healthcare Professionals." |
Pharmaceutical Executive
March 1, 2013
Al Topin |
Less Selling, More Time What can happen when pharmaceutical reps focus on the physician-patient conversation? |
Pharmaceutical Executive
March 1, 2006
Alana Klein |
Alternative Media: Masters of Their Domain The entire medical community - physicians, hospitals, medical associations, medical students and residents, pharma and medical device companies, and patient groups - are taking advantage of the .md domain. |
Pharmaceutical Executive
January 1, 2012
Elys Roberts & Sarah Phillips |
The Emergence of the Pro-Patient How can pharma embrace and interact with increasingly informed and demanding patients to bring positive outcomes for all? |
Managed Care
October 2005
Bob Carlson |
What Docs Hate Most About Plans Some insurers seem to have a knack for irritating their network physicians. The list is long, but five categories of irritants seem to recur most often. |
Pharmaceutical Executive
March 1, 2011
Jerry Coamey |
Engage the Physician! New research shows that gauging the mind of the clinician is crucial to timely uptake of the new diagnostic tools offered by the genomic revolution |
Knowledge@Wharton
August 27, 2003 |
Code Blue: Combating Rising Healthcare Costs Calls for Strong Medicine It's been said many times over that the U.S. healthcare industry is a sick patient in search of a cure. The metaphor is a grim reflection of how the country is coping with an aging population, rising costs and an inefficient healthcare delivery system. |
Pharmaceutical Executive
June 1, 2005
Zimmerman & Fay |
Marketing to Professionals: Dr. Ambassador The pharma industry is under siege in the news media. Smart companies must create a role for physicians as ambassadors who can raise patient confidence in drugs and the pharma industry as a whole. |
CIO
September 27, 2013 |
How IT Can Produce Better Patient Care For Dr. Bob Laskowski, president and CEO of Christiana Care Health System, technology means empowering physicians and patients. |
Inc.
May 2009
April Joyner |
Sales & Marketing: Nice Meeting Your Avatar Industry trade shows go virtual. |
Managed Care
January 2005 |
Private Practice Physicians Find Dual Role Challenging When it comes to balancing the role of business owner and practicing physician, many private practice doctors are having a tough time of it. |
Managed Care
July 2001
Harry L. Leider |
HMOs Need To Share Gains of DM Programs Physicians are more likely to buy in if they see better outcomes -- and financial rewards that go with them... |
Managed Care
April 2000
Karen L. Trespacz, J.D. |
League of Their Own: What Makes a Winning IPA? In a familiar cartoon, a professor writes long, learned equations on a blackboard. To connect the profundities on either end, he writes in the middle, "Then a miracle occurs." IPAs, done well, are the miracles that connect the ends of health care. |
Pharmaceutical Executive
September 1, 2005
Nickum & Kelly |
Missing the Mark(et) Pharmaceutical companies spend billions on data. Sales reps crowd the waiting rooms. So why is the doctor out? |
Pharmaceutical Executive
March 1, 2009
Brittany Agro |
The New Sales Force The arms race is over, and it's time to reinvent pharma sales. Here's what forward-looking companies are experimenting with, and how it's working. |
Managed Care
June 2001
Frank Diamond |
HMO/Physician Strain Creates Invisible Costs Perhaps goodwill is too much to ask for. However, peaceful coexistence can certainly help all players reach their mutual goal -- a smooth relationship that helps to get the job done... |
American Family Physician
September 1, 2000
Cheryl Winchell, M.D. |
Curbside Consultation What to do when a patient makes inappropriate, seductive advances to you, his/her physician... |
Information Today
March 2003
Ray Lewis |
Conference Circuit: Information Online 2003 A report from the Information Online 2003 conference in Sydney |
