| Similar Articles |
|---|
 |
CRM
March 2015
Maria Minsker |
Required Reading: Brand Differentiation Is the Best 'Brand Aid' Brad VanAuken, author of Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position looks at the key factors that drive brand differentiation both online and off.   |
Entrepreneur
September 2001
Chris Penttila |
Brand Awareness Wake up! Your brand isn't your savior, and all the goofy ads in the world won't save your company. What can? Well... have you given good business a try? |
Entrepreneur
September 2008
Chris Penttila |
Personal Effects Should you brand yourself along with your business? |
Entrepreneur
March 2004
Chris Penttila |
Battle of the Brand Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself. |
The Motley Fool
February 1, 2005
Richard Gibbons |
The Top Brands of 2004 The Web magazine brandchannel announced that according to a readers' choice survey, Apple, Google, Ikea, Starbucks and Al-Jazeera were the top five global brands of 2004. To an investor, brands matter because they result in a long-term competitive advantage. |
The Motley Fool
January 15, 2008
Morgan Housel |
How Marlboro Friday Changed the World To defeat generic competition, clever companies use many approaches to achieve huge successes on the basis of their brand names. |
Search Engine Watch
February 9, 2010
Eric Enge |
Why Brand Building Isn't Enough The most linkable sites are remarkable in some way. This has the important benefit of making them stand out with potential customers (and potential linkers), and helps create brand value. |
The Motley Fool
July 7, 2006
Jeremy MacNealy |
Folly Volley: Nike Beyond short-term economics, Nike is priming itself for continued domination on the global stage. Investors, take note. |
The Motley Fool
May 25, 2006
Tim Beyers |
iJog for iPod Apple and Nike cut a deal aimed at fitness fanatics. How do you value a company that just seems to "get it"? That's the dilemma with Apple. |
Entrepreneur
February 2007
Nichole L. Torres |
Speed of Thought Think fast to be more innovative in your branding. |
Entrepreneur
September 2008
Guy Kawasaki |
Make It Known If you've got a great product, a great brand will follow - if you're sending the right message. |
The Motley Fool
January 12, 2012
Isaac Pino |
How American Brands Rule the World The best global brands can provide a boost to your portfolio. |
Fast Company
October 2005
Lucas Conley |
Obsessive Branding Disorder Corporate America is obsessed with branding. But minus the hype, branding is really just commonsense strategy -- rebranded. |
BusinessWeek
August 4, 2003
Gerry Khermouch |
America Has Image Woes, Not Its Brands Despite foreign fears of the country's go-it-alone attitude, the impact on its iconic product names has been negligible. |
Fast Company
February 2002
Scott Bedbury |
Nine Ways to Fix a Broken Brand The marketing excesses of the past few years left broken pieces scattered across the branding landscape. As a result, many companies are left with bogged-down, boring -- even dying and dead -- brands. Now take a look at your brand: Do you know what's broken? Do you know how to fix it? |
Fast Company
August 2005
Jena McGregor |
Brand Aids The always-slippery topic of branding becomes more so on the Web, where "brand" bloggers typically spill the most ink on, well, blogging. We found three that offer on-target insights. |
The Motley Fool
May 19, 2011
Jordan DiPietro |
Should You Buy and Hold Yum! Brands? The restaurant company passes three out of four traits of a good retirement stock. |
Wired
November 2004
James Surowiecki |
The Decline of Brands There's something strange going on in branding land. Even as companies have spent enormous amounts of time and energy introducing new brands and defending established ones, Americans have become less loyal. |
Entrepreneur
July 2007
Kim T. Gordon |
What's Your Story? Create emotionally invested customers by injecting your unique personality into every aspect of your business. |
IndustryWeek
May 1, 2008
Brad Kenney |
Four Steps to Understanding the Blogosphere Maintaining your brands online requires recognizing the influence of new media constituencies. |
The Motley Fool
March 1, 2004
Bill Mann |
Surprise Brands of the Year Even cement companies can profit from a powerful brand. |
| AskMen.com |
Jeff Staple's Sneakers As a designer and creative consultant for brands that include Nike, Microsoft and Timberland, Jeff Staple of Staple Design has influenced many of the trends that eventually make their way into our closets. |
