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CRM
October 1, 2007
Colin Beasty |
Market Focus: Sports and Entertainment -- CRM Scores for Sports Franchises In a multi-billion-dollar industry, CRM is about more than just selling tickets to the game.   |
CRM
October 12, 2012 |
CRM Idol 2012 Announces Finalists Seven global companies make it to the last round in the second annual competition for innovation in CRM and related industries. |
CRM
February 2010
Joshua Weinberger |
The Shotgun Marriage of Sales and Marketing: The Links The links, additions, and bonuses mentioned in this month's excerpt from the fourth edition of CRM legend Paul Greenberg's book, CRM at the Speed of Light. |
CRM
August 21, 2013
Leonard Klie |
CRM Comes of Age in the Age of Moneyball CRM Evolution panelists uncover the need to use CRM for more than just selling tickets. |
CRM
November 15, 2004
Colin Beasty |
Required Reading: The Evolution of the CRM Value Proposition An interview with Paul Greenberg, author of CRM at the Speed of Light: Essential Customer Strategies for the 21st Century, on the evolution of CRM, how to increase customer value, resolve customer problems, and keep the customer service personal so customers keep coming back. |
InternetNews
February 2, 2009
Richard Adhikari |
SugarCRM Reaches Further Into The Cloud At its annual user conference, SugarCRM rolls out cloud connectors and customization features for mobile devices. |
CRM
August 2010
Joshua Weinberger |
The 2010 CRM Market Awards -- Hall of Fame: Paul Greenberg The Social Godfather: The role of president and founder of consultancy The 56 Group LLC may be his day job, but Paul Greenberg is also author of industry bible, a prolific writer - and connected to everyone. |
CRM
August 2003
Paul Greenberg |
Customer Loyalty? Get Over It. Customer Satisfaction? Way To Go. True loyalty is rarely attainable, so set your sights on something within reach: satisfaction. |
CRM
July 2, 2010
Juan Martinez |
CDC Pivotal Now Offers Social and Small Business CRM Capabilities CDC Software climbs out of the shadows with two important product releases. |
CRM
December 2003
Paul Greenberg |
Creating Realistic Customer Expectations Lessons about escalating customer expectations of CRM software beyond reason were not learned. |
CRM
February 1, 2008
Marshall Lager |
The Loyalty Riddle Can marketing overcome the customers who talk about you? |
CRM
August 2003
Lisa Picarille |
CRM Scores With Sports Fans It's about the fan experience. |
CRM
March 15, 2013
Paul Anderson |
Win Over Your Customers with Smart CRM Moves Use the right tools to boost brand loyalty. |
CRM
December 2012
Esteban Kolsky |
What's in a Name? Debating the future of social CRM. |
CRM
December 1, 2007
Marshall Lager |
The Buyer Is Your Owner Forward thinkers come together to learn how customers are changing the business landscape. |
CRM
August 10, 2011
Brittany Farb |
Social Media Expands Role of the Customer While social media should be top of mind for businesses, they shouldn't sacrifice the basics. |
CRM
August 14, 2012
Judith Aquino |
The Future of CRM According to Vendors Execs share thoughts on customer trust, brand experience, and social CRM. |
CRM
October 2013
Barton Goldenberg |
Software Advances Are Propelling CRM to New Heights Seven trends businesses cannot afford to ignore. |
CRM
April 2015
Barton Goldenberg |
Social CRM in Action Businesses discover the value of social communities. |
CRM
October 17, 2011
Judith Aquino |
CRM Idol Will Soon Have Its First Winners CRM Idol, a new contest that is giving small CRM-related companies a chance to shine, is reaching the finishing line. Contestants say they've already won by receiving added exposure. |
CRM
February 2010
Tsai & Weinberger |
Required Reading: Greenberg at the Speed of Light Paul Greenberg chats reveals why he wrote the book he swore he'd never write. |
CIO
March 1, 2003 |
Microsoft Joins Another Fray - Midmarket CRM Redmond is aiming its first business software built on the .Net platform at the small to midsize market. SalesForce.com, SalesLogix and others are the likely rivals in that segment. |
Search Engine Watch
August 19, 2010
Jacob Morgan |
Interactions With Transactions: Understanding Social CRM Empowering advocates and improving the customer experience is a key focal point of social customer relationship management. An introduction to the philosophy and business strategy. |
CRM
January 2011
Lauren McKay |
Most Vendors Embrace Social CRM A study evaluates the performance of leading vendors |
CRM
April 8, 2011
Tyler Garns |
Convergence of CRM and Marketing Automation for SMBs What this integration means for business |
CRM
June 2015
Michael Vickers |
Is Your CRM System Social Media Friendly? Empower collaboration to create customized experiences |
CRM
December 2013
Esteban Kolsky |
The Digital Transformation of CRM When the world is changing, businesses must do the same. |
Fast Company
December 2003
Ryan Underwood |
This turkey really has legs Greenberg Smoked Turkey runs no ads, takes no credit cards, has no toll-free number -- and may not even want you as a customer. Is this any way to run a thriving mail-order business? Yes indeedy. |
CRM
June 2011
Jim Dickie |
Mobile CRM: The Quiet Explosion Growth is sparked by the iPad's popularity among businesses and the ability to send actionable insights to sales reps |
CRM
August 17, 2012
Dan Schleifer |
Extending the Definition of Social CRM Improving conversations should be a key element |
CRM
June 2014
Maria Minsker |
Adobe Reaches for the Peak at Its Annual Event Adobe is emerging as a key marketing player, but still has a way to go before competing with the top dogs. |
CRM
July 2006
Jim Dickie |
Demystifying CRM Adoption Rates Sales, marketing, and support teams will have to consistently leverage technology if they are going to achieve the performance levels necessary to do their jobs. Ensuring that you cover these factors will take you a long way toward realizing the full promise that CRM holds. |
CRM
October 1, 2003
Paul Greenberg |
A Commonwealth of Self-Interest CRM initiatives will succeed only if users see value in using them. |
CRM
August 4, 2015
David Myron |
Social CRM Mistakes and How to Avoid Them Follow these 10 steps to deploy a successful social CRM strategy. |
CRM
December 2007
Marshall Lager |
It's All Coming 2.0gether As 2007 ends, and 2008 looms ahead of us, patterns are beginning to emerge: The future of business may not be in the hands of the executives, but those of the customer instead. And yet, hasn't it always been that way? |
CRM
September 1, 2009
Jessica Tsai |
Microsoft's Million-Member March Milestones and roadmap promises at the vendor's Worldwide Partner Conference '09. |
CRM
January 2014
Marshall Lager |
Bidding Social CRM a Fond Farewell A transformative term is being retired. What does it mean to us? |
CRM
August 20, 2013
Maria Minsker |
At Day Two of CRM Evolution, Social CRM Takes Center Stage Social CRM should be about people, not technology. Companies should avoid isolating social media as strictly a marketing tool and instead incorporate it more seamlessly into sales and service. |
CRM
October 2010
Lauren McKay |
A CRM Showdown in Times Square Executives from four of the industry's top vendors share the same stage - but not the same views. |
CRM
March 2013
Jim Dickie |
How Marketers Use Social CRM Getting noticed in today's world is a challenge. Building leads and communities are the most popular trends. |
CRM
August 2012 |
The 2012 CRM Influential Leaders Each in this impressive lineup of persuasive people is certainly deserving of this year's Influential Leader award. |
CRM
November 15, 2004
Ginger Conlon |
The Changing Face of CRM Customer commitment has always been and will continue to be the ultimate goal of CRM. |
CRM
September 15, 2010
Lauren McKay |
Sage Beefs Up Services in Sage Act! 2011 In keeping with the times, Sage has chosen to infuse its installed contact management product, Sage Act!, with Web services. |
CRM
May 1, 2008
Marshall Lager |
Is CRM Too Hard for Microsoft? Redmond's mighty software maker finally has what it needs for a great CRM program, Convergence 2008, but is it too late? |
CRM
August 31, 2012
Patrick Dorsey |
Move from Social Media to Social CRM Five ways to bring your business up to speed. |
CRM
August 20, 2015
Oren Smilansky |
CRM Evolution 2015, Day Three: Customer Engagement Takes Center Stage Industry experts speculate about the Internet of Things, and customer engagement's role in CRM's future. |
Entrepreneur
February 2007
Melissa Campanelli |
Back for More Why try to rope in new customers when your regulars are far more likely to buy? A loyalty program will keep repeat visitors clicking. |
CRM
December 9, 2011
Patrick Dorsey |
Social CRM Changes More Than Your Data With social media boosted by social CRM, companies engage and develop relationships with customers. |
CRM
July 1, 2009
David Myron |
Innovate Your Way Out of a Recession In a recession, an innovative organization can learn to focus on fewer projects - but ones that can meet and even exceed expectations. |
CRM
August 2011
Barton Goldenberg |
Overcoming Skepticism to Exploit Social CRM Many executives fear a healthy two-way conversation with customers. |
