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InternetNews January 31, 2006 Susan Kuchinskas |
Google Growth to Come From Traditional Media Google laid out ambitious plans to create a unified advertising platform that could sell and deliver ads to print, radio, television and streaming media, including podcasts and Google Video. |
InternetNews August 15, 2006 Nicholas Carlson |
Get Your Coupons on Google Maps Google today announced it will soon be displaying printable coupons for local businesses in its Google Maps search results and business listing pages. |
InternetNews March 12, 2007 Nicholas Carlson |
Google Planning a TV Ad Takeover? Google is currently running a trial of test ads on cable as part of its larger plan to move into television advertising. |
InternetNews November 6, 2006 Nicholas Carlson |
Google Testing Print Advertising Mountain View and Madison Avenue grow closer and closer. |
The Motley Fool January 9, 2008 Anders Bylund |
Dueling Fools: Google Bull Rebuttal The bullish argument about Google is that the company has just begun working towards its goal of shooting for 10% or so of the total global advertising market. |
BusinessWeek August 9, 2004 Ben Elgin |
Google This: Investor Beware The Web search outfit's business is terrific, but its long-term outlook is cloudy. The company will no doubt lure plenty of interest when it sells shares. But given all the challenges ahead, smart investors will proceed with caution. |
The Motley Fool January 2, 2008 Rick Aristotle Munarriz |
Google Goes Old School in the Old World Google is in talks with several European publishers to buy ad space in their print publications; Google will then turn around and auction off that space to its online advertisers. |
The Motley Fool March 16, 2006 John Bluis |
What's Google Waiting For? The search giant has plenty of untapped revenue streams it could exploit. Why doesn't it? Investors, take note. |
InternetNews August 7, 2006 Nicholas Carlson |
Google to Peddle MTV Content In a deal with Viacom, Google will pipe clips from MTV Networks over its AdSense network. |
InternetNews December 5, 2007 |
Beyond Google's DoubleClick Deal Google is looking at more advertising partners outside its proposed purchase of DoubleClick and sees a move to a single system for selling ads across media taking up to five years, a top executive said on Tuesday. |
BusinessWeek December 12, 2005 Ben Elgin |
Can Google Go Glossy? Why Google's plan to resell print ads to its army of advertisers may be off to a slow start. |
The Motley Fool September 26, 2005 Tim Beyers |
Mr. Softy Goes to Madison Avenue Microsoft finally enters the search advertising business. The service kicks off in France and Singapore and will expand globally. |
The Motley Fool October 31, 2006 Anders Bylund |
A Foolish Treat: Google Here we are, two years after the historic IPO, and lots of investors still don't get it. Investors, you can be sure of this: buy now, because these shares may never look this cheap again. |
InternetNews July 18, 2007 Clint Boulton |
Google Buoys Print Ads to Newspapers' Delight Google said today it has expanded its Print Ads advertising initiative, an extension of the search giant's AdWords platform that lets agencies and advertisers buy traditional newspaper ads in newspapers through a Web interface. |
The Motley Fool February 3, 2006 John Bluis |
Can Google Take Over the World? To be a buy today, Google will have to find ways to rule the realm of online advertising. |
InternetNews May 23, 2006 Nicholas Carlson |
Video Ads Mark Shift in Google Google today introduced click-to-play video ads in the U.S., Canada, and Japan and, in the process, shook up its business model and identity. And, Google will now measure how long users interact with the video ads. |
InternetNews December 8, 2006 Nicholas Carlson |
Google Begins Radio Ad Beta Google began a beta test of Google Audio Ads yesterday, inviting a small group of AdWords advertisers to place 30-second radio ads on hundreds of radio stations across the U.S. |
The Motley Fool February 1, 2008 Alyce Lomax |
Google Stumbles Google's policy is to not give guidance. That doesn't change the fact that it did disappoint Wall Street with its fourth-quarter numbers. |
The Motley Fool April 17, 2007 Rick Aristotle Munarriz |
Google Sends a Clear Message Google strikes a radio ad deal with Clear Channel. Investors, everyone wins here. |
The Motley Fool December 21, 2006 Chuck Saletta |
The Worst Stock for 2007: Google Google is an absolutely fabulous company, but wonderful companies don't always make excellent investments. |
The Motley Fool January 31, 2007 Rick Aristotle Munarriz |
What I Want From Google Big G may be gearing up to make a play for in-game advertising. Investors, take note. |
The Motley Fool January 14, 2009 Rick Aristotle Munarriz |
Google in 2012 How will the search giant look three years from now? |
The Motley Fool September 20, 2007 Rick Aristotle Munarriz |
Go Go Google Gadget Google takes rich-media advertising to the next level with the unveiling of Google Gadget Ads, interactive ads that allow you to view video, open miniature web pages, submit requests, all while never leaving the ad. |
BusinessWeek July 17, 2006 Jon Fine |
Today Search, Tomorrow Ads? Google, the company that takes in $6 billion from cryptic online text ads, is still testing efforts to sell Old Media ads. |
The Motley Fool September 2, 2005 Rick Aristotle Munarriz |
Google's Sticky Situation Google should be grateful that it's an intermediary, not the final destination, when it comes to its brief hold on a search-hungry patron. Investors take note: there's more to website stickiness than meets the eye. |
The Motley Fool September 8, 2005 Rick Aristotle Munarriz |
Google Goes Old School Google turns to traditional print advertising, in a neat twist to its branding strategy. |
InternetNews April 3, 2007 Nicholas Carlson |
TV Glint Grows in Google's Eyes Search marketing turned nickels and dimes into billions. Why can't TV? |
The Motley Fool March 2, 2007 Mac Greer |
Can Yahoo Catch Google? Can a new and improved Yahoo! catch a tried-and-true Google? Here is an interview about Yahoo! and other search-related business with Pulitzer prize-winning reporter David Vise, author of the Google Story. |
The Motley Fool January 21, 2009 Rick Aristotle Munarriz |
Google Saves Trees Yes, newspapers are fading away, but Google should not have turned out the light on its print-advertising program. |
InternetNews January 31, 2007 Erin Joyce |
Google Shows Why It Leads The Pack Google's profit almost tripled amid soaring revenues in the fourth quarter. |
The Motley Fool March 12, 2008 Rick Aristotle Munarriz |
Google Can DoubleClick, Not Double Quick Regulators in Europe finally open the door for Google to acquire display advertising giant DoubleClick. |
Fast Company February 2009 Bill Barol |
Google Takes on TV Ads Michael Steib joined Google from NBC Universal in early 2007. He oversees the new Google TV Ads program, which brings the auction system developed by the search giant for online ads to TV spot buying. |
The Motley Fool March 15, 2007 Rick Aristotle Munarriz |
MIVA Searches for Answers The paid search pioneer has a tough time finding profitability in its latest quarter. Investors, take note. |
PC Magazine May 9, 2007 Lance Ulanoff |
Is Google a Monopoly? The search-engine company dominates in at least one field, and it's doing it the old-fashioned way -- by earning it. |
InternetNews September 8, 2008 Sean Michael Kerner |
Google @10: The Can Opener Innovation Continues Has Google actually ever invented anything new? Think about that. |
BusinessWeek April 19, 2004 Ben Elgin |
Can Google Hit It Out Of The Park Again? Its high-powered free e-mail offering has put rivals -- and privacy advocates -- on alert |
InternetNews March 13, 2008 |
A New Ad Service For Google: Report Google will introduce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page |
Search Engine Watch December 6, 1999 |
Google Loses Virginity But Gains A Virgin And so finally it's come -- advertising on Google. They promised something other than banners when the site came out of beta, and Google delivers on that promise. |
The Motley Fool July 24, 2006 Alyce Lomax |
Google Gone Amok? The search giant's second quarter was impressive, but it's on a spending spree. While Google may still have a lot going for it, investors expect more, especially given some of the nagging doubts that are emerging. |
The Motley Fool December 27, 2006 Alyce Lomax |
2006 in Review: Google Bulls and bears probably agree on one thing: It's been a good year for Google. The most strident disagreement is about whether the stock is overvalued at this point. |
Search Engine Watch July 15, 2008 Kevin Heisler |
Bernstein Research Predicts the Future of Paid Search In a full-blown recession, what's the future of paid search? Sanford C Bernstein's research arm just published a study that's a virtual crystal ball into Google and search engine marketing. |
HBS Working Knowledge August 12, 2008 Benjamin G. Edelman |
Google-Yahoo Ad Deal is Bad for Online Advertising A proposed advertising deal between Internet competitors Google and Yahoo would reduce competitiveness in the Internet advertising market, likely resulting in higher advertising rates. |
Search Engine Watch May 14, 2004 Danny Sullivan |
Return To The Sad Days Of More Than A Search Engine? Yahoo says it is "more than a search engine" in the same week Google adds a new portal feature. Are the sad days of search being a neglected child about to return? |
The Motley Fool September 9, 2008 Anders Bylund |
You Don't Really Understand Google Google is pursuing other marketing avenues as well. A diversified revenue stream is always a good idea, just in case some new upstart comes along to steal Big G's online thunder. |
The Motley Fool May 21, 2008 Anders Bylund |
Google Eyes a Bigger Ad Slice The search king takes a bite of the display-ad market. |
The Motley Fool April 3, 2007 Rick Aristotle Munarriz |
Google's New Tube Don't look now, but Google's on TV! The online advertising leader is teaming up with EchoStar to launch an automated system for selling video ads throughout EchoStar's 125 national satellite programming networks. Investors, take note. |
The Motley Fool April 4, 2005 Rick Aristotle Munarriz |
Is Google Too Generous? Google is aiming for incremental ad revenue. Its lack of any email services to upsell -- like Yahoo! and Hotmail do -- means that it can focus on driving as much traffic as possible to serve up as many relevant ads as it can produce. Investors should just be grateful. |
The Motley Fool October 12, 2005 Rick Aristotle Munarriz |
Burn, Google, Burn After a breathtaking ascent, this once beautifully volatile stock has been treading water in a tight range of little more than 10% over the past four months. Has Google finally found its market equilibrium? |
The Motley Fool January 22, 2007 Rick Aristotle Munarriz |
Google's Game Face Google may be gearing up to make a play for in-game advertising. |
InternetNews March 11, 2008 Kenneth Corbin |
Google, Paid Clicks And The Economy Emphasizing conversions over clicks, Google executives outline the changing ad landscape in search, display and social networking. |